Exam 14: Media Planning Advertising and Ibp in Digital and Social Media

Scenario 14-2 You open up your laptop to begin writing a term paper for your English literature class.You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway.But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site.Then, you figure it's time to get down to work. -(Scenario 14-2) When you clicked off the coupon site, an ad remained on the screen with bright colors, large letters, and a $2 coupon for a frozen pizza.This is known as a .

Pop-up ads are not the best choice for advertising a product because most people find them annoying.

The lowest level at which advergaming brand integration can occur is known as a(n) level.

A recent graduate decides to pursue his passion in writing.His strengths are that he is very good with digital and interactive media, prefers writing in a journal format, and has a unique and informal style of writing.Which of the following avenues would best suit his abilities?

are consumer-generated images that an online user portrays, which may or may not accurately coincide with the consumers' "real identity."

A rectangular ad for microwave popcorn appears at the top of the home page of your favorite e-magazine.This is an example of a banner ad.

James is the marketing manager of a small corporate airline that handles business flights for executives and celebrities.It also provides group charters for major sporting events, concerts, and festivals.To reach it's audience, airlines will have to avoid the usual fare, as the target audience for this product usually ignores common advertising.However, they occasionally watch worthwhile videos on social media sites.In which of the following advertising avenues is James most likely to invest in?

An organization needs to reach out to a specific target audience, and has decided that it wants to use social media advertising to do so.It wants to buy specific keywords to accurately target the audience who would want to see these ads.The aim is to get a high effective exposure rate and engagement rate without invading consumer privacy.Which of the following advertising revenue models would best suit the organizations's needs?

Understanding the concept that virtual identities are indeed real to consumers can help consumer-minded businesses and organizations cater better to customer wants.

The unique characteristics of the Web has given advertisers who use it a definite edge over their competitors.What are the advantages of the new digital/interactive media being used in advertising today? Discuss a product or service that has successfully demonstrated one or more of these elements in its digital/mobile advertising.

A venue for viral campaigns is online videos of either television ads or follow-ons to television ads.

Which of the following is an advantage of the pay-per-click model?

In the context of social media advertising, earned media are brand assets or objects created within social networks by organizations.

Explain why it is crucial for advertisers to understand how consumers think, feel, and act regarding social media, online advertising, and e-commerce.Can social media be leveraged profitably? Explain.

allow people to discover and share content from anywhere on the Internet by submitting links and stories to a central service.

Social networking sites are not only used for personal networking with friends and relatives, but also for business and professional networking.

A person fills out an online form and gives his permission to a bookstore retailer to send messages about new books, sales, and special incentives to his email address.This is referred to as viral marketing.

Online resistance is an attitude or behavior of consumers against the digital marketing movement.

The goal of tracking online consumer behavior is essentially to:

Social news websites are sites that allow people to discover and share content from anywhere on the Internet by submitting links and stories to a central service.