Exam 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis

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Factors like Coca-Cola's brand name "Coke" and Nike's "swoosh" symbol construct ________ resources for the organization.

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Organizational capabilities are the special and unique processes that distinguish the organization from its competitors.

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An internal audit is similar to a financial audit, although it focuses on much more than just the financial aspects.

(True/False)
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Performance of ________ activities would not be possible without ________ activities.

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