Exam 7: International Strategies

Going international can lead to achieving benefits of economies of scale.

Nestle has operations in almost every country on the globe and its managers match the company's products to its consumers. Nestle is an example of a

One of the advantages of going international is that it can potentially lower operational costs.

________ is primarily used by service organizations.

Protectionism is one of the drwabacks of being international.

In relative terms, which of the following involves significant global investment?

In the ________ approach, products are tailored to fit consumer tastes and preferences.

________ treat the world market as an integrated whole.

When Frito-Lay (a division of PepsiCo)markets a Dorito chip in the British market that differs in both taste and texture from the U.S. and Canadian version, Frito-Lay is most likely operated as a

A planned economy is one in which economic decisions are planned by the private sector.

Many consumer product companies that compete in the global market organize themselves as a ________ because they must adapt their products to meet the needs of local markets.

One of the potential drawbacks of going international is that interdependencies among multiple countries cannot be exploited.

________ focus on the need for global efficiency and cost savings.

Anheuser-Busch InBev uses a ________ strategy in foreign markets.

Megan Mulcahy and CCP believe that because the company has been extremely successful in the U.S., its home country work approaches and practices are the best and that these should be used globally. What is CCP's global perspective?

Organizations are considered international if they exchange goods and services with consumers in other countries.

Mulcahy believes that in the skincare industry, local responsiveness is important because significant country-to-country differences exist. She is suggesting a ________ approach.

A transnational organization is also called a

When IBM dropped its organizational structure based on country and reorganized into industry groups worldwide, it became a

A multicountry approach is based on developing a ________ advantage.