Question 1

________ refers to some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country.

Accepted Answer

A) Transferability 
B) Capability 
C) Accountability 
D) Leverage 
E) Flexibility 
A) Transferability 
B) Capability 
C) Accountability 
D) Leverage 
E) Flexibility

Question 2

When a country like China is experiencing rapid economic growth,policymakers are likely to:

Accepted Answer

A) look more favorably on outsiders. 
B) look less favorably on outsiders. 
C) experience more resistance toward outsiders. 
D) feel threatened by outsiders. 
E) none of the above 
A) look more favorably on outsiders. 
B) look less favorably on outsiders. 
C) experience more resistance toward outsiders. 
D) feel threatened by outsiders. 
E) none of the above

Question 3

The former chairman of Nestlé recently told an interviewer: "We are food and beverages.We are not running bicycle shops.Even in food,we are not in all fields.There are certain areas we do not touch.Also,we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?

Accepted Answer

A) customer value 
B) competitive advantage 
C) focus 
D) myopia 
E) policy of dealing only with Swiss businesses 
A) customer value 
B) competitive advantage 
C) focus 
D) myopia 
E) policy of dealing only with Swiss businesses

Question 4

The worldview of a company's personnel can be described by all of the following types of orientation except:

Accepted Answer

A) ethnocentric. 
B) geocentric. 
C) technocentric. 
D) polycentric. 
E) regiocentric. 
A) ethnocentric. 
B) geocentric. 
C) technocentric. 
D) polycentric. 
E) regiocentric.

Question 5

List and describe the forces affecting local integration and global marketing.

Accepted Answer

The forces affecting local integration a

Question 6

Starbucks dropped the word "Coffee" from its logo.This is an example of:

Accepted Answer

A) standardization. 
B) adaptation. 
C) diversification. 
D) automation. 
E) modernization. 
A) standardization. 
B) adaptation. 
C) diversification. 
D) automation. 
E) modernization.

Question 7

The global market development strategy involves:

Accepted Answer

A) creating new product offerings to a new country. 
B) seeking new customers in a geographical market. 
C) creating new service offerings targeting a new region. 
D) creating new products for a new country. 
E) seeking new customers targeting a new segment. 
A) creating new product offerings to a new country. 
B) seeking new customers in a geographical market. 
C) creating new service offerings targeting a new region. 
D) creating new products for a new country. 
E) seeking new customers targeting a new segment.

Question 8

Global economic growth has been a driving force for companies to expand globally due to all of the following reasons except:

Accepted Answer

A) rising per capita incomes in developing countries. 
B) growing ranks of middle-class consumers have more money to spend. 
C) rapid growth in industrialized countries has provided new opportunities. 
D) economic growth has reduced resistance in response to entry into new markets. 
E) policymakers are likely to look more favorably on outsiders. 
A) rising per capita incomes in developing countries. 
B) growing ranks of middle-class consumers have more money to spend. 
C) rapid growth in industrialized countries has provided new opportunities. 
D) economic growth has reduced resistance in response to entry into new markets. 
E) policymakers are likely to look more favorably on outsiders.

Question 9

The way a company addresses the global marketing strategy (GMS)includes all of the following except:

Accepted Answer

A) global market participation. 
B) integration of inflationary moves. 
C) integration of competitive moves. 
D) coordination of marketing activities. 
E) concentration of marketing activities. 
A) global market participation. 
B) integration of inflationary moves. 
C) integration of competitive moves. 
D) coordination of marketing activities. 
E) concentration of marketing activities.

Question 10

How can food categories lead to Instagram's popularity? Explain with examples.

Accepted Answer

Instagrams' "IG-ed" (Instagrammed)has mo

Question 11

Nike dropped its well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it with slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

Accepted Answer

A) True 
 B)False

Question 12

The Coca-Cola Company has convincingly demonstrated that the ability to think globally and act locally can be a source of competitive advantage.Justify this statement using examples.

Accepted Answer

Coke achieved success in Japan by spendi

Question 13

Companies that fail to formulate adequate responses to the challenges and opportunities of globalization will face all of the following consequences except:

Accepted Answer

A) getting absorbed by visionary enterprises. 
B) getting absorbed by dynamic enterprises. 
C) becoming locally profitable enterprises. 
D) undergoing wrenching transformations. 
E) simply disappearing from the business horizon. 
A) getting absorbed by visionary enterprises. 
B) getting absorbed by dynamic enterprises. 
C) becoming locally profitable enterprises. 
D) undergoing wrenching transformations. 
E) simply disappearing from the business horizon.

Question 14

Why do some of the world's biggest,most successful companies stumble while pursuing global opportunities? Give examples in support of your answer.

Accepted Answer

Store locations,pricing,customer prefere

Question 15

A key factor that distinguishes transnational companies from international companies is their ________ for the marketing program.

Accepted Answer

A) use of localized elements 
B) use of extension elements 
C) needs assessment 
D) domestic research 
E) mind-set 
A) use of localized elements 
B) use of extension elements 
C) needs assessment 
D) domestic research 
E) mind-set

Question 16

An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired.The way a company addresses this task is a reflection of the company's:

Accepted Answer

A) market penetration. 
B) market diversification. 
C) global marketing strategy. 
D) product development. 
E) product standardization. 
A) market penetration. 
B) market diversification. 
C) global marketing strategy. 
D) product development. 
E) product standardization.

Question 17

McDonald's developed a vegetarian burger in India.This is an example of:

Accepted Answer

A) market penetration. 
B) market development. 
C) market diversification. 
D) product development. 
E) product diversification 
A) market penetration. 
B) market development. 
C) market diversification. 
D) product development. 
E) product diversification

Question 18

A global company possesses the unique opportunity to develop leverage.

Accepted Answer

A) True 
 B)False

Question 19

All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except:

Accepted Answer

A) McDonald's standardizes some product elements and adapts others. 
B) McDonald's standardizes some place elements and adapts others. 
C) McDonald's standardizes some promotion elements and adapts others. 
D) McDonald's standardizes some price elements and adapts others. 
E) McDonald's standardizes all product elements. 
A) McDonald's standardizes some product elements and adapts others. 
B) McDonald's standardizes some place elements and adapts others. 
C) McDonald's standardizes some promotion elements and adapts others. 
D) McDonald's standardizes some price elements and adapts others. 
E) McDonald's standardizes all product elements.

Question 20

A company that succeeds in global marketing:

Accepted Answer

A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets. 
B) customizes special products for each world country or region. 
C) creates both standardized and localized elements. 
D) nurtures an ethnocentric management orientation. 
E) uses localized products only. 
A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets. 
B) customizes special products for each world country or region. 
C) creates both standardized and localized elements. 
D) nurtures an ethnocentric management orientation. 
E) uses localized products only.

________ refers to some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country.

When a country like China is experiencing rapid economic growth,policymakers are likely to:

The worldview of a company's personnel can be described by all of the following types of orientation except:

List and describe the forces affecting local integration and global marketing.

Starbucks dropped the word "Coffee" from its logo.This is an example of:

The global market development strategy involves:

Global economic growth has been a driving force for companies to expand globally due to all of the following reasons except:

The way a company addresses the global marketing strategy (GMS)includes all of the following except:

How can food categories lead to Instagram's popularity? Explain with examples.

Nike dropped its well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it with slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

The Coca-Cola Company has convincingly demonstrated that the ability to think globally and act locally can be a source of competitive advantage.Justify this statement using examples.

Companies that fail to formulate adequate responses to the challenges and opportunities of globalization will face all of the following consequences except:

Why do some of the world's biggest,most successful companies stumble while pursuing global opportunities? Give examples in support of your answer.

A key factor that distinguishes transnational companies from international companies is their ________ for the marketing program.

An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired.The way a company addresses this task is a reflection of the company's:

McDonald's developed a vegetarian burger in India.This is an example of:

A global company possesses the unique opportunity to develop leverage.

All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except:

A company that succeeds in global marketing:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 1: Introduction to Global Marketing

________ refers to some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country.

When a country like China is experiencing rapid economic growth,policymakers are likely to:

The worldview of a company's personnel can be described by all of the following types of orientation except:

List and describe the forces affecting local integration and global marketing.

Starbucks dropped the word "Coffee" from its logo.This is an example of:

The global market development strategy involves:

Global economic growth has been a driving force for companies to expand globally due to all of the following reasons except:

The way a company addresses the global marketing strategy (GMS)includes all of the following except:

How can food categories lead to Instagram's popularity? Explain with examples.

Nike dropped its well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it with slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

The Coca-Cola Company has convincingly demonstrated that the ability to think globally and act locally can be a source of competitive advantage.Justify this statement using examples.

Companies that fail to formulate adequate responses to the challenges and opportunities of globalization will face all of the following consequences except:

Why do some of the world's biggest,most successful companies stumble while pursuing global opportunities? Give examples in support of your answer.

A key factor that distinguishes transnational companies from international companies is their ________ for the marketing program.

An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired.The way a company addresses this task is a reflection of the company's:

McDonald's developed a vegetarian burger in India.This is an example of:

A global company possesses the unique opportunity to develop leverage.

All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except:

A company that succeeds in global marketing:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters