Question 1

Tools that can be used for collecting primary data include:

Accepted Answer

A) survey research and interviews. 
B) consumer panels and observation. 
C) focus groups and survey research. 
D) interviews and observation. 
E) all of the above 
A) survey research and interviews. 
B) consumer panels and observation. 
C) focus groups and survey research. 
D) interviews and observation. 
E) all of the above

Question 2

Suppose Apple has collected extensive survey data about its new iPhone,and respondents have rated it on 20 different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?

Accepted Answer

A) analogy 
B) conjoint analysis 
C) factor analysis 
D) multidimensional scaling 
E) cluster analysis 
A) analogy 
B) conjoint analysis 
C) factor analysis 
D) multidimensional scaling 
E) cluster analysis

Question 3

When consumers have difficulty in verbalizing their perceptions,and there are different alternative brands of toothpaste,what is the best method of judging them in terms of similarity?

Accepted Answer

A) cluster analysis 
B) multidimensional scaling 
C) dependence techniques 
D) factor loading 
E) focus group 
A) cluster analysis 
B) multidimensional scaling 
C) dependence techniques 
D) factor loading 
E) focus group

Question 4

When the Coca-Cola Company used the "micro-dosing technology" that allows for 170 possible drink combinations,the user data generated by the units helped in developing a new flavor: Cherry Sprite.This is an example of collecting ________ data.

Accepted Answer

A) primary 
B) secondary 
C) incipient 
D) quantitative 
E) MIS 
A) primary 
B) secondary 
C) incipient 
D) quantitative 
E) MIS

Question 5

In global marketing research,it is important to establish scalar equivalence when obtaining information from different countries.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an inaccurate description of secondary data use in global markets?

Accepted Answer

A) It was not gathered specifically for the research project at hand. 
B) It is often so expensive that small companies cannot afford to access it. 
C) It can be accessed quickly. 
D) A great deal is available from government agencies. 
E) It cannot be retrieved online. 
A) It was not gathered specifically for the research project at hand. 
B) It is often so expensive that small companies cannot afford to access it. 
C) It can be accessed quickly. 
D) A great deal is available from government agencies. 
E) It cannot be retrieved online.

Question 7

A latent market is,in essence,an undiscovered market segment.

Accepted Answer

A) True 
 B)False

Question 8

To gain insights for product and package design improvements,Procter & Gamble sent video crews into 80 households in the United Kingdom,Italy,Germany,and China.P&G's ultimate goal was to amass an in-house video library database.This type of technique is known as:

Accepted Answer

A) scaling technique. 
B) qualitative technique. 
C) projective technique. 
D) reactivity technique. 
E) MDS technique. 
A) scaling technique. 
B) qualitative technique. 
C) projective technique. 
D) reactivity technique. 
E) MDS technique.

Question 9

Market research is the project-specific,systematic gathering of data and is the activity that links the consumer,customer,and public to the marketer through information.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not recommended by expert David Arnold for companies engaged in global market research?

Accepted Answer

A) use multiple indicators 
B) develop customized measures specific to an industry or product 
C) conduct comparative assessments in neighboring countries 
D) observation should be weighted more heavily than statements of purchase intention 
E) assess a particular market in isolation 
A) use multiple indicators 
B) develop customized measures specific to an industry or product 
C) conduct comparative assessments in neighboring countries 
D) observation should be weighted more heavily than statements of purchase intention 
E) assess a particular market in isolation

Question 11

All of the following represent keys to success of Tesco's Clubcard except:

Accepted Answer

A) Tesco's Clubcard is a loyalty program that the U.K.-based grocery store chain uses to reward customers;shoppers receive points based on purchase amounts. 
B) for every 100 points accumulated,shoppers receive a £1 voucher that can be redeemed for future grocery purchases or used with airline frequent-flyer programs. 
C) traditional shoppers who buy ingredients to prepare home-cooked meals gravitated toward "Tesco's Finest" label. 
D) by combining household information with weekly purchase behavior data,obtained by the Clubcard,Tesco is able to tailor promotions to specific customer segments. 
E) Clubcard gives Tesco a tactical advantage over Walmart's Asda stores. 
A) Tesco's Clubcard is a loyalty program that the U.K.-based grocery store chain uses to reward customers;shoppers receive points based on purchase amounts. 
B) for every 100 points accumulated,shoppers receive a £1 voucher that can be redeemed for future grocery purchases or used with airline frequent-flyer programs. 
C) traditional shoppers who buy ingredients to prepare home-cooked meals gravitated toward "Tesco's Finest" label. 
D) by combining household information with weekly purchase behavior data,obtained by the Clubcard,Tesco is able to tailor promotions to specific customer segments. 
E) Clubcard gives Tesco a tactical advantage over Walmart's Asda stores.

Question 12

Direct sensory perception provides a vital background for the information that comes from human and documentary sources.

Accepted Answer

A) True 
 B)False

Question 13

Volkswagen,Peugeot,Chrysler,and other global automakers have established manufacturing operations in China since they consider it to be an incipient market.

Accepted Answer

A) True 
 B)False

Question 14

CRM tools allow companies such as Credit Suisse,AT&T,Hewlett-Packard and others to determine:

Accepted Answer

A) warranty of products sold to consumers. 
B) amount paid by consumers in different countries. 
C) which customers are most valuable. 
D) the use of credit cards for payment. 
E) the use of laptop computers by customers. 
A) warranty of products sold to consumers. 
B) amount paid by consumers in different countries. 
C) which customers are most valuable. 
D) the use of credit cards for payment. 
E) the use of laptop computers by customers.

Question 15

Authors Michael Czinkota and Ilka Ronkainen identified four specific environmental factors that may require international research efforts to be conducted differently than domestic research.Describe those factors to outline the differences.

Accepted Answer

The four specific environmental factors

Question 16

Marketer's should be aware of the impact of self-reference criterion (SRC)and other cross-cultural assumptions.The advantages of such awareness include all of the following except:

Accepted Answer

A) it can enhance management's willingness to conduct market research. 
B) it can enhance management's receptiveness to research findings. 
C) it can help marketer's contradict "tried-and-true" marketing experience in other markets. 
D) it can ensure that the research effort is designed without any bias. 
E) it can ensure that the research effort is not affected by home-country findings. 
A) it can enhance management's willingness to conduct market research. 
B) it can enhance management's receptiveness to research findings. 
C) it can help marketer's contradict "tried-and-true" marketing experience in other markets. 
D) it can ensure that the research effort is designed without any bias. 
E) it can ensure that the research effort is not affected by home-country findings.

Question 17

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

Accepted Answer

A) Researchers must be prepared for new parameters of doing business. 
B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business. 
C) Research may help reduce psychological overload. 
D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market. 
E) All of the above 
A) Researchers must be prepared for new parameters of doing business. 
B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business. 
C) Research may help reduce psychological overload. 
D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market. 
E) All of the above

Question 18

Traditional market research is the most effective means for identifying latent markets.

Accepted Answer

A) True 
 B)False

Question 19

Big data can be used in collecting information about buyer behavior and the overall business environment,which is vital in making effective managerial decisions.Giving reasons illustrate how this can be accomplished.

Accepted Answer

When researching a market,seeking a solu

Question 20

Marketers must be aware of the impact of SRC and other cultural assumptions since:

Accepted Answer

A) it can have several positive effects on market planning. 
B) it enhances management's willingness to pursue market research. 
C) it can help ensure that the research effort is designed with minimal home-country bias. 
D) it can help ensure that the research effort is designed with minimal second-country bias. 
E) All of the above are correct. 
A) it can have several positive effects on market planning. 
B) it enhances management's willingness to pursue market research. 
C) it can help ensure that the research effort is designed with minimal home-country bias. 
D) it can help ensure that the research effort is designed with minimal second-country bias. 
E) All of the above are correct.

Tools that can be used for collecting primary data include:

Suppose Apple has collected extensive survey data about its new iPhone,and respondents have rated it on 20 different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?

When consumers have difficulty in verbalizing their perceptions,and there are different alternative brands of toothpaste,what is the best method of judging them in terms of similarity?

When the Coca-Cola Company used the "micro-dosing technology" that allows for 170 possible drink combinations,the user data generated by the units helped in developing a new flavor: Cherry Sprite.This is an example of collecting ________ data.

In global marketing research,it is important to establish scalar equivalence when obtaining information from different countries.

Which of the following is an inaccurate description of secondary data use in global markets?

A latent market is,in essence,an undiscovered market segment.

To gain insights for product and package design improvements,Procter & Gamble sent video crews into 80 households in the United Kingdom,Italy,Germany,and China.P&G's ultimate goal was to amass an in-house video library database.This type of technique is known as:

Market research is the project-specific,systematic gathering of data and is the activity that links the consumer,customer,and public to the marketer through information.

Which of the following is not recommended by expert David Arnold for companies engaged in global market research?

All of the following represent keys to success of Tesco's Clubcard except:

Direct sensory perception provides a vital background for the information that comes from human and documentary sources.

Volkswagen,Peugeot,Chrysler,and other global automakers have established manufacturing operations in China since they consider it to be an incipient market.

CRM tools allow companies such as Credit Suisse,AT&T,Hewlett-Packard and others to determine:

Authors Michael Czinkota and Ilka Ronkainen identified four specific environmental factors that may require international research efforts to be conducted differently than domestic research.Describe those factors to outline the differences.

Marketer's should be aware of the impact of self-reference criterion (SRC)and other cross-cultural assumptions.The advantages of such awareness include all of the following except:

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

Traditional market research is the most effective means for identifying latent markets.

Big data can be used in collecting information about buyer behavior and the overall business environment,which is vital in making effective managerial decisions.Giving reasons illustrate how this can be accomplished.

Marketers must be aware of the impact of SRC and other cultural assumptions since:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 6: Global Information Systems and Market Research

Tools that can be used for collecting primary data include:

Suppose Apple has collected extensive survey data about its new iPhone,and respondents have rated it on 20 different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?

When consumers have difficulty in verbalizing their perceptions,and there are different alternative brands of toothpaste,what is the best method of judging them in terms of similarity?

When the Coca-Cola Company used the "micro-dosing technology" that allows for 170 possible drink combinations,the user data generated by the units helped in developing a new flavor: Cherry Sprite.This is an example of collecting ________ data.

In global marketing research,it is important to establish scalar equivalence when obtaining information from different countries.

Which of the following is an inaccurate description of secondary data use in global markets?

A latent market is,in essence,an undiscovered market segment.

To gain insights for product and package design improvements,Procter & Gamble sent video crews into 80 households in the United Kingdom,Italy,Germany,and China.P&G's ultimate goal was to amass an in-house video library database.This type of technique is known as:

Market research is the project-specific,systematic gathering of data and is the activity that links the consumer,customer,and public to the marketer through information.

Which of the following is not recommended by expert David Arnold for companies engaged in global market research?

All of the following represent keys to success of Tesco's Clubcard except:

Direct sensory perception provides a vital background for the information that comes from human and documentary sources.

Volkswagen,Peugeot,Chrysler,and other global automakers have established manufacturing operations in China since they consider it to be an incipient market.

CRM tools allow companies such as Credit Suisse,AT&T,Hewlett-Packard and others to determine:

Authors Michael Czinkota and Ilka Ronkainen identified four specific environmental factors that may require international research efforts to be conducted differently than domestic research.Describe those factors to outline the differences.

Marketer's should be aware of the impact of self-reference criterion (SRC)and other cross-cultural assumptions.The advantages of such awareness include all of the following except:

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

Traditional market research is the most effective means for identifying latent markets.

Big data can be used in collecting information about buyer behavior and the overall business environment,which is vital in making effective managerial decisions.Giving reasons illustrate how this can be accomplished.

Marketers must be aware of the impact of SRC and other cultural assumptions since:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters