Question 1

The market for computers and related products can be divided into home users,corporate ("enterprise")users,and educational users.

Accepted Answer

A) True 
 B)False

Question 2

What is psychographic segmentation,and how do marketers use it in targeting different world markets?

Accepted Answer

Psychographic segmentation involves grou

Question 3

Dove,a division of Unilever,traditionally targeted men and women with its Dove-branded skin care products.

Accepted Answer

A) True 
 B)False

Question 4

Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health.Such positioning is very important from a business point of view.How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?

Accepted Answer

Positioning refers to the act of differe

Question 5

A market segment or country market characterized by weak competition may be a segment to avoid.

Accepted Answer

A) True 
 B)False

Question 6

The top 10 countries based on per capita income for the year 2016 does not include:

Accepted Answer

A) Switzerland. 
B) Qatar. 
C) China 
D) Norway. 
E) Australia. 
A) Switzerland. 
B) Qatar. 
C) China 
D) Norway. 
E) Australia.

Question 7

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

Accepted Answer

A) current size of the market segment. 
B) anticipated growth potential of the market. 
C) compatibility with company's overall objectives. 
D) competition in the market. 
E) securing first-mover advantage. 
A) current size of the market segment. 
B) anticipated growth potential of the market. 
C) compatibility with company's overall objectives. 
D) competition in the market. 
E) securing first-mover advantage.

Question 8

Global automakers are targeting the U.S.market with SUVs.All of the following SUVs are assembled or manufactured in the listed country except:

Accepted Answer

A) Porsche in Germany. 
B) Honda in Japan. 
C) Volkswagen in Slovakia. 
D) Kia in Malaysia. 
E) Mercedes-Benz in the United States. 
A) Porsche in Germany. 
B) Honda in Japan. 
C) Volkswagen in Slovakia. 
D) Kia in Malaysia. 
E) Mercedes-Benz in the United States.

Question 9

In response to increasing worldwide concerns about obesity,diabetes,and other food-related health issues,some of the world's largest food companies are developing new products.Nestlé and Groupe Danone SA have developed several health foods,which include all of the following,except:

Accepted Answer

A) Souvenaid. 
B) Activia. 
C) NutriChoice. 
D) Nutraceuticals. 
E) Medical Foods. 
A) Souvenaid. 
B) Activia. 
C) NutriChoice. 
D) Nutraceuticals. 
E) Medical Foods.

Question 10

BMW advertises its cars as the "ultimate driving machine" which is described as positioning based on:

Accepted Answer

A) high touch. 
B) use\user. 
C) attribute\benefit. 
D) competition. 
E) quality\price. 
A) high touch. 
B) use\user. 
C) attribute\benefit. 
D) competition. 
E) quality\price.

Question 11

Russia is included in the top 10 nations ranked by the GDP (2016).

Accepted Answer

A) True 
 B)False

Question 12

Benetton uses the slogan "United Colors of Benetton" to position itself as a brand concerned with the unity of humankind.This type of strategy is referred to as GCCP (global consumer culture positioning).

Accepted Answer

A) True 
 B)False

Question 13

When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response,the marketer should:

Accepted Answer

A) only target consumers in high-income countries. 
B) utilize a multi-tiered targeting strategy rather than a concentrated strategy. 
C) commission psychographic segmentation studies to augment demographic data. 
D) create advertising that reflects a bipolar,high-tech and high-touch approach. 
E) follow normal targeting strategy. 
A) only target consumers in high-income countries. 
B) utilize a multi-tiered targeting strategy rather than a concentrated strategy. 
C) commission psychographic segmentation studies to augment demographic data. 
D) create advertising that reflects a bipolar,high-tech and high-touch approach. 
E) follow normal targeting strategy.

Question 14

After convening worldwide employee conferences to study women's shaving preferences,Schick-Wilkinson Sword introduced a shaving system for women that features a replaceable blade cartridge.

Accepted Answer

A) True 
 B)False

Question 15

There is considerable income disparity between western and eastern provinces in China.

Accepted Answer

A) True 
 B)False

Question 16

Psychographic segmentation involves grouping people in terms of their:

Accepted Answer

A) combined household income. 
B) age and income. 
C) attitudes,values,and lifestyle. 
D) psychological well being. 
E) gender. 
A) combined household income. 
B) age and income. 
C) attitudes,values,and lifestyle. 
D) psychological well being. 
E) gender.

Question 17

When assessing potential country target markets,management should rely heavily on its network of contacts as a primary criterion for targeting.

Accepted Answer

A) True 
 B)False

Question 18

Consumers shopping for high-touch products,such as fine perfume,are generally energized by ________ motives.

Accepted Answer

A) emotional 
B) rational 
C) both emotional and rational 
D) neither emotional nor rational 
E) high-tech 
A) emotional 
B) rational 
C) both emotional and rational 
D) neither emotional nor rational 
E) high-tech

Question 19

Standardized global marketing is analogous to mass marketing in a single country and is also known as differentiated target marketing.

Accepted Answer

A) True 
 B)False

Question 20

As Emirates and other Middle Eastern carriers penetrate more deeply into the world's largest aviation market,they are becoming known for very high-quality in-flight service.

Accepted Answer

A) True 
 B)False

The market for computers and related products can be divided into home users,corporate ("enterprise")users,and educational users.

What is psychographic segmentation,and how do marketers use it in targeting different world markets?

Dove,a division of Unilever,traditionally targeted men and women with its Dove-branded skin care products.

A market segment or country market characterized by weak competition may be a segment to avoid.

The top 10 countries based on per capita income for the year 2016 does not include:

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

Global automakers are targeting the U.S.market with SUVs.All of the following SUVs are assembled or manufactured in the listed country except:

In response to increasing worldwide concerns about obesity,diabetes,and other food-related health issues,some of the world's largest food companies are developing new products.Nestlé and Groupe Danone SA have developed several health foods,which include all of the following,except:

BMW advertises its cars as the "ultimate driving machine" which is described as positioning based on:

Russia is included in the top 10 nations ranked by the GDP (2016).

Benetton uses the slogan "United Colors of Benetton" to position itself as a brand concerned with the unity of humankind.This type of strategy is referred to as GCCP (global consumer culture positioning).

When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response,the marketer should:

After convening worldwide employee conferences to study women's shaving preferences,Schick-Wilkinson Sword introduced a shaving system for women that features a replaceable blade cartridge.

There is considerable income disparity between western and eastern provinces in China.

Psychographic segmentation involves grouping people in terms of their:

When assessing potential country target markets,management should rely heavily on its network of contacts as a primary criterion for targeting.

Consumers shopping for high-touch products,such as fine perfume,are generally energized by ________ motives.

Standardized global marketing is analogous to mass marketing in a single country and is also known as differentiated target marketing.

As Emirates and other Middle Eastern carriers penetrate more deeply into the world's largest aviation market,they are becoming known for very high-quality in-flight service.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 7: Segmentation,targeting,and Positioning

The market for computers and related products can be divided into home users,corporate ("enterprise")users,and educational users.

What is psychographic segmentation,and how do marketers use it in targeting different world markets?

Dove,a division of Unilever,traditionally targeted men and women with its Dove-branded skin care products.

A market segment or country market characterized by weak competition may be a segment to avoid.

The top 10 countries based on per capita income for the year 2016 does not include:

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

Global automakers are targeting the U.S.market with SUVs.All of the following SUVs are assembled or manufactured in the listed country except:

In response to increasing worldwide concerns about obesity,diabetes,and other food-related health issues,some of the world's largest food companies are developing new products.Nestlé and Groupe Danone SA have developed several health foods,which include all of the following,except:

BMW advertises its cars as the "ultimate driving machine" which is described as positioning based on:

Russia is included in the top 10 nations ranked by the GDP (2016).

Benetton uses the slogan "United Colors of Benetton" to position itself as a brand concerned with the unity of humankind.This type of strategy is referred to as GCCP (global consumer culture positioning).

When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response,the marketer should:

After convening worldwide employee conferences to study women's shaving preferences,Schick-Wilkinson Sword introduced a shaving system for women that features a replaceable blade cartridge.

There is considerable income disparity between western and eastern provinces in China.

Psychographic segmentation involves grouping people in terms of their:

When assessing potential country target markets,management should rely heavily on its network of contacts as a primary criterion for targeting.

Consumers shopping for high-touch products,such as fine perfume,are generally energized by ________ motives.

Standardized global marketing is analogous to mass marketing in a single country and is also known as differentiated target marketing.

As Emirates and other Middle Eastern carriers penetrate more deeply into the world's largest aviation market,they are becoming known for very high-quality in-flight service.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters