Question 1

The term "m-commerce" is used to describe the use of:

Accepted Answer

A) Internet in commerce. 
B) web.com in commerce. 
C) credit cards in commerce. 
D) money in commerce. 
E) cell phones in commerce. 
A) Internet in commerce. 
B) web.com in commerce. 
C) credit cards in commerce. 
D) money in commerce. 
E) cell phones in commerce.

Question 2

According to various statistics,South Korea leads the world in providing its citizens with access to information and communications technologies.Discuss how South Korea could lead the world in technology and why the United States has taken a relatively slow start,particularly in spreading the broadband technology.

Accepted Answer

South Korea leads the world in broadband

Question 3

Cloud-based music services are expected to have a major impact on the mobile music business.The reason for their popularity includes all of the following except:

Accepted Answer

A) they are a hybrid between subscription and online store business. 
B) this new approach addresses some of the shortcomings of the existing methods. 
C) they offer users a music locker "in the cloud." 
D) music services can be purchased from a variety of mobile devices. 
E) the pricing schemes for various services are simple. 
A) they are a hybrid between subscription and online store business. 
B) this new approach addresses some of the shortcomings of the existing methods. 
C) they offer users a music locker "in the cloud." 
D) music services can be purchased from a variety of mobile devices. 
E) the pricing schemes for various services are simple.

Question 4

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitization of analog sources of information,sounds,and images.

Accepted Answer

A) True 
 B)False

Question 5

Web "content sites" provide news and entertainment and support a company's PR efforts.

Accepted Answer

A) True 
 B)False

Question 6

Because the Internet is global,no single country controls it.

Accepted Answer

A) True 
 B)False

Question 7

Why are policymakers in countries such as South Korea following the broadband race so closely?

Accepted Answer

Broadband offers multiple marketing oppo

Question 8

Although IBM tried to regain its position by creating its first PC,it was slow to recognize the growing demand for laptops.

Accepted Answer

A) True 
 B)False

Question 9

A key player in the cell phone business who could have been first to market a cell phone camera is:

Accepted Answer

A) Ericsson. 
B) Samsung. 
C) Motorola. 
D) Sprint. 
E) AT&T. 
A) Ericsson. 
B) Samsung. 
C) Motorola. 
D) Sprint. 
E) AT&T.

Question 10

Industry experts expect marketers to integrate SMS with communication via other digital channels,such as the Internet and e-mail.

Accepted Answer

A) True 
 B)False

Question 11

Russia and China have new cyber-security laws requiring that all data about customers in their respective countries be stored on in-country servers.

Accepted Answer

A) True 
 B)False

Question 12

Despite the "go-slow "market entry strategy in the United States,by 2016 Alibaba was selling nearly 15 billion items per year-three times more than Amazon.

Accepted Answer

A) True 
 B)False

Question 13

Internet penetration is less than 10 percent in:

Accepted Answer

A) Qatar. 
B) Bahrain. 
C) Greenland. 
D) Burundi. 
E) the Netherlands. 
A) Qatar. 
B) Bahrain. 
C) Greenland. 
D) Burundi. 
E) the Netherlands.

Question 14

The Web site's architecture should be flexible enough to allow all of the following except:

Accepted Answer

A) different dates. 
B) currency. 
C) money formatting. 
D) local culture. 
E) privacy. 
A) different dates. 
B) currency. 
C) money formatting. 
D) local culture. 
E) privacy.

Question 15

Smartphones that are equipped with a global positioning system can determine the users' exact geographic position.This capability has created new opportunity for marketers by using all of the following innovative means except:

Accepted Answer

A) text messages can be sent to smartphone users who are in the vicinity. 
B) offering special deals to smartphone users who happen to be in the vicinity. 
C) promoting mobile campaigns which will reach smartphone users. 
D) obtaining demographic information about the smartphone users. 
E) locate smartphone users for delivering products or services. 
A) text messages can be sent to smartphone users who are in the vicinity. 
B) offering special deals to smartphone users who happen to be in the vicinity. 
C) promoting mobile campaigns which will reach smartphone users. 
D) obtaining demographic information about the smartphone users. 
E) locate smartphone users for delivering products or services.

Question 16

According to the innovator's dilemma:

Accepted Answer

A) the computing power of a microprocessor doubles every 18 months. 
B) markets that don't exist can't be analyzed. 
C) well-managed companies that listen and respond to needs of established customers may miss opportunities to innovate. 
D) regulation of e-commerce activities will increase at a rate that is directly proportional to the growth of e-commerce revenues. 
E) innovations are copied soon after they are discovered. 
A) the computing power of a microprocessor doubles every 18 months. 
B) markets that don't exist can't be analyzed. 
C) well-managed companies that listen and respond to needs of established customers may miss opportunities to innovate. 
D) regulation of e-commerce activities will increase at a rate that is directly proportional to the growth of e-commerce revenues. 
E) innovations are copied soon after they are discovered.

The term "m-commerce" is used to describe the use of:

Cloud-based music services are expected to have a major impact on the mobile music business.The reason for their popularity includes all of the following except:

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitization of analog sources of information,sounds,and images.

Web "content sites" provide news and entertainment and support a company's PR efforts.

Because the Internet is global,no single country controls it.

Why are policymakers in countries such as South Korea following the broadband race so closely?

Although IBM tried to regain its position by creating its first PC,it was slow to recognize the growing demand for laptops.

A key player in the cell phone business who could have been first to market a cell phone camera is:

Industry experts expect marketers to integrate SMS with communication via other digital channels,such as the Internet and e-mail.

Russia and China have new cyber-security laws requiring that all data about customers in their respective countries be stored on in-country servers.

Despite the "go-slow "market entry strategy in the United States,by 2016 Alibaba was selling nearly 15 billion items per year-three times more than Amazon.

Internet penetration is less than 10 percent in:

The Web site's architecture should be flexible enough to allow all of the following except:

Smartphones that are equipped with a global positioning system can determine the users' exact geographic position.This capability has created new opportunity for marketers by using all of the following innovative means except:

According to the innovator's dilemma:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 15: Global Marketing and the Digital Revolution

The term "m-commerce" is used to describe the use of:

Cloud-based music services are expected to have a major impact on the mobile music business.The reason for their popularity includes all of the following except:

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitization of analog sources of information,sounds,and images.

Web "content sites" provide news and entertainment and support a company's PR efforts.

Because the Internet is global,no single country controls it.

Why are policymakers in countries such as South Korea following the broadband race so closely?

Although IBM tried to regain its position by creating its first PC,it was slow to recognize the growing demand for laptops.

A key player in the cell phone business who could have been first to market a cell phone camera is:

Industry experts expect marketers to integrate SMS with communication via other digital channels,such as the Internet and e-mail.

Russia and China have new cyber-security laws requiring that all data about customers in their respective countries be stored on in-country servers.

Despite the "go-slow "market entry strategy in the United States,by 2016 Alibaba was selling nearly 15 billion items per year-three times more than Amazon.

Internet penetration is less than 10 percent in:

The Web site's architecture should be flexible enough to allow all of the following except:

Smartphones that are equipped with a global positioning system can determine the users' exact geographic position.This capability has created new opportunity for marketers by using all of the following innovative means except:

According to the innovator's dilemma:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters