Exam 8: Designing Quality Services

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Services that individuals do not choose to engage are referred to as ________ services.

(Multiple Choice)
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Which of the following statements is true?

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Service supply chains are bidirectional, which means that service customers actually provide inputs to the supply chain.

(True/False)
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The idea behind fail-safing is to ensure that ________.

(Multiple Choice)
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W. Edwards Deming developed the SERVQUAL survey for assessing services quality.

(True/False)
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State the advantages of the SERVQUAL instrument.

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The participation of a customer in the delivery of a service product is called ________.

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What is the first step in the development of a service blueprint?

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Explain service transaction analysis (STA).

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Differentiate between internal services and external services and explain the role of outsourcing in the provision of internal services.

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What is services blueprinting?

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A ________ is a flowchart that isolates potential fail points in a process.

(Multiple Choice)
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The heterogeneous nature of services means that ________.

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Responsiveness, assurance, and intangibles are three of the dimensions of service quality.

(True/False)
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Intangible service attributes cannot be inventoried or carried in stock over long periods of time.

(True/False)
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In a customer benefits package, intangibles are referred to as ________.

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The first stage of the service benefit package design process is the definition of a services package.

(True/False)
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A university administered the SERVQUAL survey to its customers as a way to assess its current position in the market. On the basis of 80 responses, the following averages were computed for the tangibles construct. A university administered the SERVQUAL survey to its customers as a way to assess its current position in the market. On the basis of 80 responses, the following averages were computed for the tangibles construct.   What is the difference for the tangibles dimension? What is the difference for the tangibles dimension?

(Multiple Choice)
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Which of the following best defines the back office in a service blueprint?

(Multiple Choice)
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Voluntary services are services that we actively seek out and employ of our own accord.

(True/False)
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