Exam 8: Designing Quality Services

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In services liability issues center around safety concerns, whereas in manufacturing liability issues relate to malpractice.

(True/False)
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Simultaneous production and consumption of services means that you have to do it right the first time.

(True/False)
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Which of the following statements is true?

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The greater potential for increasing customer satisfaction lies in addressing tangibles first.

(True/False)
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Leaders with service vision view service quality as the force underlying profitability and business success.

(True/False)
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The two parts of a SERVQUAL survey are services liability and manufacturing liability.

(True/False)
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Which of the following best defines the front office in a service blueprint?

(Multiple Choice)
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When a retailer incorrectly feels that the majority of his customers are men shopping for tools when in fact most customers are women shopping for linens, they are experiencing gap 3.

(True/False)
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The "three Ts" of fail-safe methods are ________.

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A hospital is an example of a voluntary service.

(True/False)
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Service transaction analysis entails ________ rating each transaction in the process being studied.

(Multiple Choice)
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Service transaction analysis is a service improvement technique that allows managers to analyze their service processes at a very detailed level.

(True/False)
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Measurable dimensions, such as height and weight, are often unavailable in services.

(True/False)
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Which of the following is one of the classifications of fail-safe devices?

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The SERVQUAL instrument is useful for performing gap analysis.

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Gap 4 shows the difference between ________.

(Multiple Choice)
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The two parts of the SERVQUAL survey are ________.

(Multiple Choice)
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Which of the following is an example of a voluntary service?

(Multiple Choice)
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Customers tend to be more involved in the production of goods than in the production of services.

(True/False)
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________ shows the difference between service delivery and service quality specifications.

(Multiple Choice)
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