Exam 11: Collecting Data by Communication

When researchers want to draw a random sample of consumers or households, they often use , in which geographic areas and/or housing units are randomly selected and people within are approached for personal interview.

Personal interviews offer less sample control than other approaches.

The location of personal interviews depends on the needs of the research and the convenience of the respondents.

John was stopped at the local shopping centers and asked if he would be willing to participate in a research study. Since John was alone and mainly doing window-shopping, he agreed to participate. John was taken to a room and shown four new advertisements and asked various questions related to the ads. This type of technique is called?

A technique used in studies using telephone interviews, in which the numbers to be called are randomly generated is called _.

Which of the following is NOT true of a questionnaire with a high degree of structure?

One of the biggest advantages of mail questionnaires is the anonymity offered to the respondent.

The use of disguised communication to gather primary research data can

Which of the following is FALSE?

Which of the following is NOT an advantage of computer-assisted interviewing?

Methods of questionnaire administration rank as follows in terms of time required to collect the data (quickest to slowest):

A(n)______________might be the only method of obtaining a response from certain busy individuals for whom time is a scarce commodity.

Questions that give the respondent no indication of the true purpose of the research project are known as

Structure refers to how much______________is used with the data collection instrument.

With online surveys, the response rate is a good indicator of the quality of the research effort.

It is necessary to______________a survey when knowledge of the sponsor or topic is likely to cause respondents to change their answers.

Jane Doe wants to administer a short survey on "student driving habits" to a representative sample of students at the local university. She secured a list of students from the student directory. She assigned each student a unique____________________________ number and then used a random number table to select her sample. The student directory from which Jane selected her sample of students to contact is referred to as

Current estimates suggest that about______________million telephone numbers have registered with the National Do-Not- Call (DNC) Registry.

Which of the following data collection methods is most costly?

______________ control concerns the ability to identify, reach, and receive answers from population members.