Question 1

With a probability sampling plan

Accepted Answer

A)  every population element has some chance of being included in the sample. 
B)  there is a random component in how population elements are selected for the sample. 
C)  we can make inferences to the larger population based on the results from the sample. 
D)  ee can estimate the likely amount of sampling error. 
E)  All of the above. 
A)  every population element has some chance of being included in the sample. 
B)  there is a random component in how population elements are selected for the sample. 
C)  we can make inferences to the larger population based on the results from the sample. 
D)  ee can estimate the likely amount of sampling error. 
E)  All of the above.

Question 2

A derived population refers to

Accepted Answer

A)  estimates of population parameters derived from nonprobability sampling plans. 
B)  the best samples that can be drawn from a population using multiple sampling schemes. 
C)  the sample drawn from the parent population using a simple random sampling plan. 
D)  a division of the parent population made to reduce the parent population to manageable size. 
E)  all the possible samples that can be drawn from the parent population using a given sampling plan. 
A)  estimates of population parameters derived from nonprobability sampling plans. 
B)  the best samples that can be drawn from a population using multiple sampling schemes. 
C)  the sample drawn from the parent population using a simple random sampling plan. 
D)  a division of the parent population made to reduce the parent population to manageable size. 
E)  all the possible samples that can be drawn from the parent population using a given sampling plan.

Question 3

If a local newspaper reporter tries to gather information about perceptions of a proposed comprehensive "senior______________ exit exam" by interviewing officers from the university's student senate (because they are well informed about the feelings of the general student body), what type of sampling procedure is he using?

Accepted Answer

A)  Simple random sample 
B)  Systematic sample 
C)  Judgment sample 
D)  Convenience sample 
E)  Quota sample 
A)  Simple random sample 
B)  Systematic sample 
C)  Judgment sample 
D)  Convenience sample 
E)  Quota sample

Question 4

In general, populations that are larger in number are easier to locate.

Accepted Answer

A) True 
 B)False

Question 5

A market researcher divides the Dallas metropolitan area into blocks having roughly equal populations. He then selects a random sample of blocks and sends interviewers to each block. The interviewers are instructed to interview every eighth dwelling unit. This is______________sampling.

Accepted Answer

A)  one-stage area 
B)  two-stage area 
C)  quota 
D)  two-stage systematic 
E)  stratified 
A)  one-stage area 
B)  two-stage area 
C)  quota 
D)  two-stage systematic 
E)  stratified

Question 6

A(n)______________is a subset of elements from a larger group of objects.

Accepted Answer

The answer of A(n)______________is a subset of elements from a...

Question 7

Judgment samples are distinguished by the fact that

Accepted Answer

A)  those entering the sample happen to be where the study is being done when it is being done. 
B)  the proportion of those possessing a given characteristic is balanced against the proportion of the population possessing the characteristic. 
C)  each field worker is allowed to judge whether any given respondent would be a good representative of the population. 
D)  the sample elements are hand picked by the investigator because it is expected they can offer the contributions sought. 
E)  they are superior to other forms of sampling for descriptive studies. 
A)  those entering the sample happen to be where the study is being done when it is being done. 
B)  the proportion of those possessing a given characteristic is balanced against the proportion of the population possessing the characteristic. 
C)  each field worker is allowed to judge whether any given respondent would be a good representative of the population. 
D)  the sample elements are hand picked by the investigator because it is expected they can offer the contributions sought. 
E)  they are superior to other forms of sampling for descriptive studies.

With a probability sampling plan

A derived population refers to

In general, populations that are larger in number are easier to locate.

A market researcher divides the Dallas metropolitan area into blocks having roughly equal populations. He then selects a random sample of blocks and sends interviewers to each block. The interviewers are instructed to interview every eighth dwelling unit. This is______________sampling.

A(n)______________is a subset of elements from a larger group of objects.

Judgment samples are distinguished by the fact that

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

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Exam 14: Developing the Sampling Plan

With a probability sampling plan

A derived population refers to

In general, populations that are larger in number are easier to locate.

A market researcher divides the Dallas metropolitan area into blocks having roughly equal populations. He then selects a random sample of blocks and sends interviewers to each block. The interviewers are instructed to interview every eighth dwelling unit. This is______________sampling.

A(n)______________is a subset of elements from a larger group of objects.

Judgment samples are distinguished by the fact that

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters