Question 1

Nonresponse error represents

Accepted Answer

A)  a measure of the difference between the size of the population and the size of the sample. 
B)  the number of sampling units not contacted on the first attempt. 
C)  a random distribution of unanswered questions. 
D)  a failure to obtain information from sampling units. 
E)  a uniform distribution of uncontacted respondents. 
A)  a measure of the difference between the size of the population and the size of the sample. 
B)  the number of sampling units not contacted on the first attempt. 
C)  a random distribution of unanswered questions. 
D)  a failure to obtain information from sampling units. 
E)  a uniform distribution of uncontacted respondents.

Question 2

Which of the following does NOT lead to response bias?

Accepted Answer

A)  Errors in asking questions 
B)  Errors in recording answers 
C)  Errors in probing when additional information is required 
D)  Errors due to cheating 
E)  A poorly specified sampling frame 
A)  Errors in asking questions 
B)  Errors in recording answers 
C)  Errors in probing when additional information is required 
D)  Errors due to cheating 
E)  A poorly specified sampling frame

Question 3

Nonsampling errors occur because of errors in

Accepted Answer

A)  conceptionalization of the response project. 
B)  reporting the results of a project. 
C)  arithmetic. 
D)  interpreting respondent replies. 
E)  All of the above are nonsampling errors. 
A)  conceptionalization of the response project. 
B)  reporting the results of a project. 
C)  arithmetic. 
D)  interpreting respondent replies. 
E)  All of the above are nonsampling errors.

Question 4

Which of the following statements is TRUE?

Accepted Answer

A)  For most surveys, overcoverage is more common than noncoverage. 
B)  Noncoverage error is not a problem in every survey. 
C)  Noncoverage bias can be reduced by increasing the sample size. 
D)  Families with several phone listings have a lower probability of being included in the sample than do sampling units with one listing. 
E)  All of the above statements are false. 
A)  For most surveys, overcoverage is more common than noncoverage. 
B)  Noncoverage error is not a problem in every survey. 
C)  Noncoverage bias can be reduced by increasing the sample size. 
D)  Families with several phone listings have a lower probability of being included in the sample than do sampling units with one listing. 
E)  All of the above statements are false.

Question 5

The difference between the results obtained for a sample and the results we would have obtained had we gathered information from the entire population is (the)

Accepted Answer

A)  nonresponse error. 
B)  nonsampling error. 
C)  sampling error. 
D)  noncoverage error. 
E)  office error. 
A)  nonresponse error. 
B)  nonsampling error. 
C)  sampling error. 
D)  noncoverage error. 
E)  office error.

Question 6

Name the type of nonsampling error that occurs due to data editing, coding, or analysis errors:
____________________

Accepted Answer

The answer of Name the type of nonsampling error that...

Question 7

Duplication in the list of sampling units results in sampling error.

Accepted Answer

A) True 
 B)False

Question 8

The response rate formula for a telephone survey where there is no eligibility requirement excludes

Accepted Answer

A)  refusals. 
B)  wrong numbers. 
C)  not-at-homes. 
D)  completed interviews. 
E)  All of the above are included in the response rate formula for a telephone survey where there is no eligibility requirement. 
A)  refusals. 
B)  wrong numbers. 
C)  not-at-homes. 
D)  completed interviews. 
E)  All of the above are included in the response rate formula for a telephone survey where there is no eligibility requirement.

Question 9

Which method of data collection has traditionally produced the lowest response rates?

Accepted Answer

A)  Personal interviews in homes 
B)  Telephone surveys 
C)  Mail surveys 
D)  Personal interviews in shopping malls 
E)  All of the above produce roughly equivalent response rates. 
A)  Personal interviews in homes 
B)  Telephone surveys 
C)  Mail surveys 
D)  Personal interviews in shopping malls 
E)  All of the above produce roughly equivalent response rates.

Question 10

Common problems of using lists as sampling frames include

Accepted Answer

A)  the list is not up-to-date. 
B)  ineligibles are included in the list. 
C)  duplicates are included in the list. 
D)  some members of the desired population are not on the list. 
E)  All of the above are common problems of using lists. 
A)  the list is not up-to-date. 
B)  ineligibles are included in the list. 
C)  duplicates are included in the list. 
D)  some members of the desired population are not on the list. 
E)  All of the above are common problems of using lists.

Question 11

Nonsampling error includes all of the following EXCEPT

Accepted Answer

A)  Noncoverage error. 
B)  Office error. 
C)  Response error. 
D)  Quota error. 
E)  Nonresponse error. 
A)  Noncoverage error. 
B)  Office error. 
C)  Response error. 
D)  Quota error. 
E)  Nonresponse error.

Question 12

Refer to Scenario 17.1. What is eligibility percentage in this particular situation?

Accepted Answer

A)  69% 
B)  31% 
C)  28% 
D)  41% 
E)  59% 
A)  69% 
B)  31% 
C)  28% 
D)  41% 
E)  59%

Question 13

The best way to reduce nonsampling errors is to

Accepted Answer

A)  increase sample size. 
B)  improve data collection techniques. 
C)  offer incentives to respondents. 
D)  substitute the next house on the block for not-at-homes. 
E)  nonsampling errors cannot be reduced. 
A)  increase sample size. 
B)  improve data collection techniques. 
C)  offer incentives to respondents. 
D)  substitute the next house on the block for not-at-homes. 
E)  nonsampling errors cannot be reduced.

Question 14

Which of the following is FALSE?

Accepted Answer

A)  The empirical evidence suggests that an interviewer's own opinions on a subject affect the responses he or she receives and that in particular, these responses are likely to be opposite his or her opinions. 
B)  Interviewers must quickly convince potential respondents of the value of the research and the importance of their participation. 
C)  In general, evidence indicates that the more characteristics the interviewer and the respondent have in common, the greater the probability of a successful interview. 
D)  Both the interviewer and interviewee bring certain background characteristics to the interview that can affect the interview process. 
E)  Both the interviewer and interviewee bring psychological predispositions to the interview that can affect the interview process. 
A)  The empirical evidence suggests that an interviewer's own opinions on a subject affect the responses he or she receives and that in particular, these responses are likely to be opposite his or her opinions. 
B)  Interviewers must quickly convince potential respondents of the value of the research and the importance of their participation. 
C)  In general, evidence indicates that the more characteristics the interviewer and the respondent have in common, the greater the probability of a successful interview. 
D)  Both the interviewer and interviewee bring certain background characteristics to the interview that can affect the interview process. 
E)  Both the interviewer and interviewee bring psychological predispositions to the interview that can affect the interview process.

Question 15

Which of the following is FALSE?

Accepted Answer

A)  Noncoverage is a problem in mail and e-mail surveys. 
B)  For some studies, clear, convenient and complete sampling frames exist. 
C)  Overcoverage error poses a relatively common problem with sampling frames. 
D)  None of the above are false. 
E)  All of the above are false. 
A)  Noncoverage is a problem in mail and e-mail surveys. 
B)  For some studies, clear, convenient and complete sampling frames exist. 
C)  Overcoverage error poses a relatively common problem with sampling frames. 
D)  None of the above are false. 
E)  All of the above are false.

Question 16

To identify whether potential respondents meet eligibility requirements, an interviewer will typically use a(n)

Accepted Answer

A)  eligibility percentage. 
B)  leading question. 
C)  loaded question. 
D)  screening question. 
E)  alternative questionnaire. 
A)  eligibility percentage. 
B)  leading question. 
C)  loaded question. 
D)  screening question. 
E)  alternative questionnaire.

Question 17

Refer to Scenario 17.1. What is the response rate in this particular situation?

Accepted Answer

A)  80% 
B)  73% 
C)  70% 
D)  62% 
E)  41% 
A)  80% 
B)  73% 
C)  70% 
D)  62% 
E)  41%

Question 18

The potential problem in any project for which data is not collected from ALL respondents selected for the sample______________is

Accepted Answer

A)  nonresponse error. 
B)  overcoverage error. 
C)  response error. 
D)  sampling error. 
E)  office error. 
A)  nonresponse error. 
B)  overcoverage error. 
C)  response error. 
D)  sampling error. 
E)  office error.

Question 19

Increasing sample size______________but may also______________.

Accepted Answer

A)  decreases sampling error, increase nonsampling error 
B)  has no influence on sampling error, increase nonsampling error 
C)  increases nonsampling error, increase sampling error 
D)  increases sampling error, increase nonsampling error 
E)  decreases nonsampling error, decrease sampling error 
A)  decreases sampling error, increase nonsampling error 
B)  has no influence on sampling error, increase nonsampling error 
C)  increases nonsampling error, increase sampling error 
D)  increases sampling error, increase nonsampling error 
E)  decreases nonsampling error, decrease sampling error

Question 20

The lower the response rate, the

Accepted Answer

A)  more likely it is that response error will affect research results. 
B)  less likely it is that response error will affect research results. 
C)  more likely it is that noncoverage error will affect research results. 
D)  less likely it is that nonresponse error will affect research results. 
E)  more likely it is that nonresponse error will affect research results. 
A)  more likely it is that response error will affect research results. 
B)  less likely it is that response error will affect research results. 
C)  more likely it is that noncoverage error will affect research results. 
D)  less likely it is that nonresponse error will affect research results. 
E)  more likely it is that nonresponse error will affect research results.

Nonresponse error represents

Which of the following does NOT lead to response bias?

Nonsampling errors occur because of errors in

Which of the following statements is TRUE?

The difference between the results obtained for a sample and the results we would have obtained had we gathered information from the entire population is (the)

Name the type of nonsampling error that occurs due to data editing, coding, or analysis errors: ____________________

Duplication in the list of sampling units results in sampling error.

The response rate formula for a telephone survey where there is no eligibility requirement excludes

Which method of data collection has traditionally produced the lowest response rates?

Common problems of using lists as sampling frames include

Nonsampling error includes all of the following EXCEPT

Refer to Scenario 17.1. What is eligibility percentage in this particular situation?

The best way to reduce nonsampling errors is to

Which of the following is FALSE?

Which of the following is FALSE?

To identify whether potential respondents meet eligibility requirements, an interviewer will typically use a(n)

Refer to Scenario 17.1. What is the response rate in this particular situation?

The potential problem in any project for which data is not collected from ALL respondents selected for the sample______________is

Increasing sample sizebut may also.

The lower the response rate, the

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 15: Data Collection Enhancing Response Rates While Limiting Errors

Nonresponse error represents

Which of the following does NOT lead to response bias?

Nonsampling errors occur because of errors in

Which of the following statements is TRUE?

The difference between the results obtained for a sample and the results we would have obtained had we gathered information from the entire population is (the)

Name the type of nonsampling error that occurs due to data editing, coding, or analysis errors: ____________________

Duplication in the list of sampling units results in sampling error.

The response rate formula for a telephone survey where there is no eligibility requirement excludes

Which method of data collection has traditionally produced the lowest response rates?

Common problems of using lists as sampling frames include

Nonsampling error includes all of the following EXCEPT

Refer to Scenario 17.1. What is eligibility percentage in this particular situation?

The best way to reduce nonsampling errors is to

Which of the following is FALSE?

Which of the following is FALSE?

To identify whether potential respondents meet eligibility requirements, an interviewer will typically use a(n)

Refer to Scenario 17.1. What is the response rate in this particular situation?

The potential problem in any project for which data is not collected from ALL respondents selected for the sample______________is

Increasing sample size______________but may also______________.

The lower the response rate, the

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Increasing sample sizebut may also.