Question 1

In a stratum chart, the vertical distance between two lines represents the

Accepted Answer

A)  amount of the upper line variable. 
B)  amount of the lower line variable. 
C)  sum of the upper and lower line variables. 
D)  difference of the upper and lower line variables. 
E)  None of the above. 
A)  amount of the upper line variable. 
B)  amount of the lower line variable. 
C)  sum of the upper and lower line variables. 
D)  difference of the upper and lower line variables. 
E)  None of the above.

Question 2

Which type of bar chart is most useful to illustrate the change in two or more series through time?

Accepted Answer

A)  Stacked-bar chart 
B)  One-scale bar chart 
C)  Divided-bar chart 
D)  Two-scale bar chart 
E)  Grouped-bar chart 
A)  Stacked-bar chart 
B)  One-scale bar chart 
C)  Divided-bar chart 
D)  Two-scale bar chart 
E)  Grouped-bar chart

Question 3

Instead of using the length of the bar to capture quantity, a______________uses pictures or symbols.

Accepted Answer

The answer of Instead of using the length of the...

Question 4

You have been allotted 90 minutes to present the results of a research project. Your formal presentation should be planned to take a maximum of______________minutes.

Accepted Answer

A)  60 
B)  45 
C)  30 
D)  90 
E)  75 
A)  60 
B)  45 
C)  30 
D)  90 
E)  75

Question 5

The______________serves in some ways as a dynamic pie chart.

Accepted Answer

stratum ch

Question 6

In a typical stratum chart, the X-axis represents______________and the Y-axis represents______________.

Accepted Answer

A)  values of the variables, relative change 
B)  time, values of the variables 
C)  percentage change, values of the variables 
D)  time, percentage change 
E)  values of the variables, time 
A)  values of the variables, relative change 
B)  time, values of the variables 
C)  percentage change, values of the variables 
D)  time, percentage change 
E)  values of the variables, time

Question 7

______________ should be used only to illustrate key findings and when they allow insights into data that might not be seen otherwise.

Accepted Answer

The answer of ______________ should be used only to illustrate...

Question 8

The main difference between the two popular forms of organizing an oral report are where the
____________________ are introduced.

Accepted Answer

The answer of The main difference between the two popular...

Question 9

A stratum chart is equivalent to a line chart.

Accepted Answer

A) True 
 B)False

Question 10

Which statement does not accurately describe a good pie chart?

Accepted Answer

A)  It is particularly effective for depicting relative size or emphasizing static comparisons. 
B)  No more than six slices should be generated. 
C)  The division should start at the twelve o'clock position. 
D)  The sections should be arrayed clockwise in increasing order of magnitude. 
E)  Exact percentages should be provided for each segment. 
A)  It is particularly effective for depicting relative size or emphasizing static comparisons. 
B)  No more than six slices should be generated. 
C)  The division should start at the twelve o'clock position. 
D)  The sections should be arrayed clockwise in increasing order of magnitude. 
E)  Exact percentages should be provided for each segment.

Question 11

When giving the oral presentation, it is recommended to use no more than______________the time for the formal presentation, saving the rest for questions and answers.

Accepted Answer

The answer of When giving the oral presentation, it is...

Question 12

Discuss the major considerations for preparing a successful oral report.

Accepted Answer

There are three primary considerations f

Question 13

Pie charts are useful for illustrating trend relationships.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements is FALSE about the use of charts in a research presentation?

Accepted Answer

A)  Bar charts can only be single scale charts. 
B)  Pie charts and one-scale bar charts are used for similar purposes. 
C)  When the relationship being captured is the change in a variable through time, the vertical form of the bar chart is preferred with x-axis as the time axis. 
D)  A pictogram is essentially a bar chart. 
E)  A stratum chart is equivalent to a divided bar chart. 
A)  Bar charts can only be single scale charts. 
B)  Pie charts and one-scale bar charts are used for similar purposes. 
C)  When the relationship being captured is the change in a variable through time, the vertical form of the bar chart is preferred with x-axis as the time axis. 
D)  A pictogram is essentially a bar chart. 
E)  A stratum chart is equivalent to a divided bar chart.

Question 15

An analyst wishes to combine the information illustrated by six annual pie charts of market share for four categories of automobile manufacturers. Which of the following is the most appropriate chart for this purpose?

Accepted Answer

A)  Stacked line chart 
B)  One-scale bar chart 
C)  Histogram 
D)  Aggregate pie chart 
E)  Line chart 
A)  Stacked line chart 
B)  One-scale bar chart 
C)  Histogram 
D)  Aggregate pie chart 
E)  Line chart

Question 16

Pie charts are useful for

Accepted Answer

A)  illustrating time-series data. 
B)  emphasizing dynamic relationships between two or more variables. 
C)  depicting relative size. 
D)  illustrating trend relationships. 
E)  depicting the relative growth in magnitude of a variable over time. 
A)  illustrating time-series data. 
B)  emphasizing dynamic relationships between two or more variables. 
C)  depicting relative size. 
D)  illustrating trend relationships. 
E)  depicting the relative growth in magnitude of a variable over time.

Question 17

An analyst wishes to emphasize the magnitude (in dollars) of sales generated by each of three brands for the year ending December 31, 2012, as well as the relative sales of each brand. Which of the following is the most appropriate chart for this purpose?

Accepted Answer

A)  Stacked line chart 
B)  Aggregate pie chart 
C)  Histogram 
D)  One-scale bar chart 
E)  Line chart 
A)  Stacked line chart 
B)  Aggregate pie chart 
C)  Histogram 
D)  One-scale bar chart 
E)  Line chart

Question 18

One advantage of the one-scale bar chart over the pie chart is

Accepted Answer

A)  there is no advantage; both present the same information. 
B)  it is easier to understand. 
C)  it can be used to indicate magnitude of the variable categories. 
D)  it illustrates change over time. 
E)  it indicates relative percentages of the variable categories. 
A)  there is no advantage; both present the same information. 
B)  it is easier to understand. 
C)  it can be used to indicate magnitude of the variable categories. 
D)  it illustrates change over time. 
E)  it indicates relative percentages of the variable categories.

Question 19

When preparing an oral/verbal presentation, the first task of the presenter should be to

Accepted Answer

A)  determine who will be in the audience. 
B)  develop graphical presentation aids. 
C)  decide on the organization of the presentation. 
D)  test the sound system where the presentation will take place. 
E)  write the verbal portion of the presentation. 
A)  determine who will be in the audience. 
B)  develop graphical presentation aids. 
C)  decide on the organization of the presentation. 
D)  test the sound system where the presentation will take place. 
E)  write the verbal portion of the presentation.

In a stratum chart, the vertical distance between two lines represents the

Which type of bar chart is most useful to illustrate the change in two or more series through time?

Instead of using the length of the bar to capture quantity, a______________uses pictures or symbols.

You have been allotted 90 minutes to present the results of a research project. Your formal presentation should be planned to take a maximum of______________minutes.

The______________serves in some ways as a dynamic pie chart.

In a typical stratum chart, the X-axis representsand the Y-axis represents.

______________ should be used only to illustrate key findings and when they allow insights into data that might not be seen otherwise.

The main difference between the two popular forms of organizing an oral report are where the ____________________ are introduced.

A stratum chart is equivalent to a line chart.

Which statement does not accurately describe a good pie chart?

When giving the oral presentation, it is recommended to use no more than______________the time for the formal presentation, saving the rest for questions and answers.

Discuss the major considerations for preparing a successful oral report.

Pie charts are useful for illustrating trend relationships.

Which of the following statements is FALSE about the use of charts in a research presentation?

An analyst wishes to combine the information illustrated by six annual pie charts of market share for four categories of automobile manufacturers. Which of the following is the most appropriate chart for this purpose?

Pie charts are useful for

An analyst wishes to emphasize the magnitude (in dollars) of sales generated by each of three brands for the year ending December 31, 2012, as well as the relative sales of each brand. Which of the following is the most appropriate chart for this purpose?

One advantage of the one-scale bar chart over the pie chart is

When preparing an oral/verbal presentation, the first task of the presenter should be to

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Written Research Report

Filters

Exam 19: The Oral Research Presentation

In a stratum chart, the vertical distance between two lines represents the

Which type of bar chart is most useful to illustrate the change in two or more series through time?

Instead of using the length of the bar to capture quantity, a______________uses pictures or symbols.

You have been allotted 90 minutes to present the results of a research project. Your formal presentation should be planned to take a maximum of______________minutes.

The______________serves in some ways as a dynamic pie chart.

In a typical stratum chart, the X-axis represents______________and the Y-axis represents______________.

______________ should be used only to illustrate key findings and when they allow insights into data that might not be seen otherwise.

The main difference between the two popular forms of organizing an oral report are where the ____________________ are introduced.

A stratum chart is equivalent to a line chart.

Which statement does not accurately describe a good pie chart?

When giving the oral presentation, it is recommended to use no more than______________the time for the formal presentation, saving the rest for questions and answers.

Discuss the major considerations for preparing a successful oral report.

Pie charts are useful for illustrating trend relationships.

Which of the following statements is FALSE about the use of charts in a research presentation?

An analyst wishes to combine the information illustrated by six annual pie charts of market share for four categories of automobile manufacturers. Which of the following is the most appropriate chart for this purpose?

Pie charts are useful for

An analyst wishes to emphasize the magnitude (in dollars) of sales generated by each of three brands for the year ending December 31, 2012, as well as the relative sales of each brand. Which of the following is the most appropriate chart for this purpose?

One advantage of the one-scale bar chart over the pie chart is

When preparing an oral/verbal presentation, the first task of the presenter should be to

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Written Research Report

Filters

In a typical stratum chart, the X-axis representsand the Y-axis represents.