Question 1

______________ marketing research helps management isolate trouble spots and keep abreast of current operations.

Accepted Answer

A)  Planning 
B)  Decision making 
C)  Problem solving 
D)  Performance monitoring 
E)  Control 
A)  Planning 
B)  Decision making 
C)  Problem solving 
D)  Performance monitoring 
E)  Control

Question 2

Which of the following is NOT a common activity of a marketing research department?

Accepted Answer

A)  Measuring market potential. 
B)  Location analysis. 
C)  Creating new advertising. 
D)  Sales analyses. 
E)  Studying the competitions advertising. 
A)  Measuring market potential. 
B)  Location analysis. 
C)  Creating new advertising. 
D)  Sales analyses. 
E)  Studying the competitions advertising.

Question 3

The basic function of marketing research is:

Accepted Answer

A)  To conduct surveys and analyze results. 
B)  To gather information needed to help managers make better decisions. 
C)  To monitor market trends and developments. 
D)  To gather intelligence on competitors. 
E)  All of the above are basic marketing research functions. 
A)  To conduct surveys and analyze results. 
B)  To gather information needed to help managers make better decisions. 
C)  To monitor market trends and developments. 
D)  To gather intelligence on competitors. 
E)  All of the above are basic marketing research functions.

Question 4

The federal government is the largest producer of marketing facts.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following contributed most to the growth of marketing research?

Accepted Answer

A)  Firms were producing too many unpopular products that no one wanted to buy. 
B)  Firms were experiencing stiff competition from foreign manufacturers. 
C)  Firms had to gauge market needs because they could no longer sell all they could produce. 
D)  Advertising agencies learned they could earn more client fees by doing marketing research. 
E)  Increased government regulation made marketing research a necessity. 
A)  Firms were producing too many unpopular products that no one wanted to buy. 
B)  Firms were experiencing stiff competition from foreign manufacturers. 
C)  Firms had to gauge market needs because they could no longer sell all they could produce. 
D)  Advertising agencies learned they could earn more client fees by doing marketing research. 
E)  Increased government regulation made marketing research a necessity.

Question 6

Marketing managers generally focus their efforts on the elements of the marketing mix that include production and publicity.

Accepted Answer

A) True 
 B)False

Question 7

Camille's Calendar Company, after learning that the main sellers of the company's calendar products were limited to small gift shops, posed this question: Are there promising new markets for our products? This question focuses on which aspect of marketing research?

Accepted Answer

A)  Planning 
B)  Problem-solving 
C)  Control 
D)  Product placement 
E)  Distributorship selection 
A)  Planning 
B)  Problem-solving 
C)  Control 
D)  Product placement 
E)  Distributorship selection

Question 8

Which of the following would find NO reason to use marketing research?

Accepted Answer

A)  A large state supported university. 
B)  A small landscaping company in a small town. 
C)  A police department of a large metropolitan city. 
D)  A company like Proctor and Gamble that manufacturers consumer goods. 
E)  All of the above would find some reason to use marketing research. 
A)  A large state supported university. 
B)  A small landscaping company in a small town. 
C)  A police department of a large metropolitan city. 
D)  A company like Proctor and Gamble that manufacturers consumer goods. 
E)  All of the above would find some reason to use marketing research.

Question 9

Which of the following is NOT a common activity of a marketing research department?

Accepted Answer

A)  Determining the most efficient production sequences for a plant. 
B)  Identifying the most effective type of ad from several alternatives. 
C)  Assessing the impact(s) of changes in the marketing mix for a good marketing promotion. 
D)  Establishing sales territory quotas. 
E)  Both C and D are uncommon activities of the marketing research department. 
A)  Determining the most efficient production sequences for a plant. 
B)  Identifying the most effective type of ad from several alternatives. 
C)  Assessing the impact(s) of changes in the marketing mix for a good marketing promotion. 
D)  Establishing sales territory quotas. 
E)  Both C and D are uncommon activities of the marketing research department.

Question 10

Which type of firm is one of the three major categories of firms that conduct Marketing Research?

Accepted Answer

A)  Marketing research companies. 
B)  Advertising agencies. 
C)  Companies that produce or sell products and services. 
D)  All of the above. 
E)  None of the above. 
A)  Marketing research companies. 
B)  Advertising agencies. 
C)  Companies that produce or sell products and services. 
D)  All of the above. 
E)  None of the above.

Question 11

Marketing managers have an urgent need for information - the function traditionally responsible for providing it is:

Accepted Answer

A)  Marketing communications. 
B)  Accounting. 
C)  Marketing research. 
D)  Manufacturing and development. 
E)  The federal government. 
A)  Marketing communications. 
B)  Accounting. 
C)  Marketing research. 
D)  Manufacturing and development. 
E)  The federal government.

Question 12

______________ spans the informational boundary between the firm and its environment.

Accepted Answer

The answer of ______________ spans the informational boundary between the...

Question 13

The U.S. Bureau of Labor reports that employment for marketing research analysts is expected to grow much faster than the average for all occupations. Why is this?

Accepted Answer

A)  Because the economy is growing. 
B)  Because of increasing competition from offshore manufacturers. 
C)  Because the demand for information continues to grow. 
D)  Both A and B are correct. 
E)  None of the above is correct. 
A)  Because the economy is growing. 
B)  Because of increasing competition from offshore manufacturers. 
C)  Because the demand for information continues to grow. 
D)  Both A and B are correct. 
E)  None of the above is correct.

Question 14

Spacely Sprockets, an aerospace manufacturer, commissioned a survey to determine whether the purchasers of its aircraft favored speed or fuel efficiency most. The survey results will influence which element of the marketing mix?

Accepted Answer

A)  Price 
B)  Product 
C)  Place 
D)  Promotion 
E)  Preference 
A)  Price 
B)  Product 
C)  Place 
D)  Promotion 
E)  Preference

Question 15

Which of the following is NOT a common marketing research job title?

Accepted Answer

A)  Interviewer 
B)  Senior Analyst 
C)  Market Research Director 
D)  Clerical Supervisor 
E)  Computer Operator 
A)  Interviewer 
B)  Senior Analyst 
C)  Market Research Director 
D)  Clerical Supervisor 
E)  Computer Operator

Question 16

About $30.00 is spent on research each year for every American man, woman and child.

Accepted Answer

A) True 
 B)False

Question 17

The largest producer of marketing facts is:

Accepted Answer

A)  Non-profit organizations. 
B)  Polling organizations, like Gallup. 
C)  Consumer product companies. 
D)  The Federal Government. 
E)  The media. 
A)  Non-profit organizations. 
B)  Polling organizations, like Gallup. 
C)  Consumer product companies. 
D)  The Federal Government. 
E)  The media.

Question 18

Which of the following skills are NOT needed in marketing research?

Accepted Answer

A)  Analytical 
B)  Production management 
C)  Communications 
D)  Human relations 
E)  Statistical 
A)  Analytical 
B)  Production management 
C)  Communications 
D)  Human relations 
E)  Statistical

Question 19

The basic purpose of marketing research is to assist marketing managers in making more informed
____________________.

Accepted Answer

The answer of The basic purpose of marketing research is...

Question 20

Control-oriented marketing research focuses on the short or long term decisions that the firm must make with respect to the elements of the marketing mix.

Accepted Answer

A) True 
 B)False

______________ marketing research helps management isolate trouble spots and keep abreast of current operations.

Which of the following is NOT a common activity of a marketing research department?

The basic function of marketing research is:

The federal government is the largest producer of marketing facts.

Which of the following contributed most to the growth of marketing research?

Marketing managers generally focus their efforts on the elements of the marketing mix that include production and publicity.

Camille's Calendar Company, after learning that the main sellers of the company's calendar products were limited to small gift shops, posed this question: Are there promising new markets for our products? This question focuses on which aspect of marketing research?

Which of the following would find NO reason to use marketing research?

Which of the following is NOT a common activity of a marketing research department?

Which type of firm is one of the three major categories of firms that conduct Marketing Research?

Marketing managers have an urgent need for information - the function traditionally responsible for providing it is:

______________ spans the informational boundary between the firm and its environment.

The U.S. Bureau of Labor reports that employment for marketing research analysts is expected to grow much faster than the average for all occupations. Why is this?

Spacely Sprockets, an aerospace manufacturer, commissioned a survey to determine whether the purchasers of its aircraft favored speed or fuel efficiency most. The survey results will influence which element of the marketing mix?

Which of the following is NOT a common marketing research job title?

About $30.00 is spent on research each year for every American man, woman and child.

The largest producer of marketing facts is:

Which of the following skills are NOT needed in marketing research?

The basic purpose of marketing research is to assist marketing managers in making more informed ____________________.

Control-oriented marketing research focuses on the short or long term decisions that the firm must make with respect to the elements of the marketing mix.

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 1: The Role of Marketing Research

______________ marketing research helps management isolate trouble spots and keep abreast of current operations.

Which of the following is NOT a common activity of a marketing research department?

The basic function of marketing research is:

The federal government is the largest producer of marketing facts.

Which of the following contributed most to the growth of marketing research?

Marketing managers generally focus their efforts on the elements of the marketing mix that include production and publicity.

Camille's Calendar Company, after learning that the main sellers of the company's calendar products were limited to small gift shops, posed this question: Are there promising new markets for our products? This question focuses on which aspect of marketing research?

Which of the following would find NO reason to use marketing research?

Which of the following is NOT a common activity of a marketing research department?

Which type of firm is one of the three major categories of firms that conduct Marketing Research?

Marketing managers have an urgent need for information - the function traditionally responsible for providing it is:

______________ spans the informational boundary between the firm and its environment.

The U.S. Bureau of Labor reports that employment for marketing research analysts is expected to grow much faster than the average for all occupations. Why is this?

Spacely Sprockets, an aerospace manufacturer, commissioned a survey to determine whether the purchasers of its aircraft favored speed or fuel efficiency most. The survey results will influence which element of the marketing mix?

Which of the following is NOT a common marketing research job title?

About $30.00 is spent on research each year for every American man, woman and child.

The largest producer of marketing facts is:

Which of the following skills are NOT needed in marketing research?

The basic purpose of marketing research is to assist marketing managers in making more informed ____________________.

Control-oriented marketing research focuses on the short or long term decisions that the firm must make with respect to the elements of the marketing mix.

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters