Question 1

A great source of "Voice of the Customer" (VOC) data is:

Accepted Answer

A)  Structured 
B)  Mobile 
C)  Omni-transactional 
D)  Unstructured 
E)  Social 
A)  Structured 
B)  Mobile 
C)  Omni-transactional 
D)  Unstructured 
E)  Social

Question 2

One way of understanding structured data is as filling rows of data on a spreadsheet.

Accepted Answer

A) True 
 B)False

Question 3

Social network analysis studies social connections where the leader in a network is a______________and the multiple followers are nodes on the______________.

Accepted Answer

The answer of Social network analysis studies social connections where...

Question 4

Data in one context that is linked to data in another context, and another and another, such as Apple does to get a 360-degree view of customer purchasing is an example of______________-______________data.

Accepted Answer

The answer of Data in one context that is linked...

Question 5

Recognizing patterns, such as identifying fraudulent insurance claims made by otherwise consistent policyholders, is an example of which kind of descriptive analysis technique?

Accepted Answer

A)  Data screening 
B)  Visualization 
C)  Neural networks 
D)  Data fusion 
E)  Data mining 
A)  Data screening 
B)  Visualization 
C)  Neural networks 
D)  Data fusion 
E)  Data mining

Question 6

Data mining is a descriptive analysis technique used for finding nonlinear patterns in the data

Accepted Answer

A) True 
 B)False

Question 7

The variety dimension of Big Data refers to:

Accepted Answer

A)  The amount of data being collected. 
B)  The pace of data flow, both in and out of a firm. 
C)  The different storage device capacities available for storing Big Data. 
D)  The diversity of types or forms of data. 
E)  The variety of businesses that utilize Big Data. 
A)  The amount of data being collected. 
B)  The pace of data flow, both in and out of a firm. 
C)  The different storage device capacities available for storing Big Data. 
D)  The diversity of types or forms of data. 
E)  The variety of businesses that utilize Big Data.

Question 8

Even if all data integration issues are addressed, the problem that remains for most companies when it comes to integrated data is:

Accepted Answer

A)  Finding ways to store it all 
B)  Backing up the data properly 
C)  Controlling access to the data 
D)  Finding the hidden insights within the data 
E)  Auditing the data regularly 
A)  Finding ways to store it all 
B)  Backing up the data properly 
C)  Controlling access to the data 
D)  Finding the hidden insights within the data 
E)  Auditing the data regularly

Question 9

A major restaurant chain wishes to understand consumer sentiment about its brand, so it analyzes social media comments, receipt survey data, call center conversation summaries from its CRM system and even reviews from websites like Urban Spoon. This illustrates which dimension of Big Data?

Accepted Answer

A)  Volume 
B)  Vastness 
C)  Velocity 
D)  Variety 
E)  Value 
A)  Volume 
B)  Vastness 
C)  Velocity 
D)  Variety 
E)  Value

Question 10

The analysis that Major League Baseball uses to create its schedule each year, to optimize stadium commitments, travel, hotel, sponsorships and other factors, is an example of:

Accepted Answer

A)  Descriptive analysis 
B)  Prescriptive analysis 
C)  Chronological analysis 
D)  Predictive analysis 
E)  Spatial analysis 
A)  Descriptive analysis 
B)  Prescriptive analysis 
C)  Chronological analysis 
D)  Predictive analysis 
E)  Spatial analysis

Question 11

Data such as transactional data collected by banks, airlines and retailers is known as______________data.

Accepted Answer

A)  Structured 
B)  Random 
C)  Collected 
D)  Unstructured 
E)  Big 
A)  Structured 
B)  Random 
C)  Collected 
D)  Unstructured 
E)  Big

Question 12

Which of the following is NOT considered a descriptive analysis technique?

Accepted Answer

A)  Data harmonization 
B)  Data mining 
C)  Data fusion 
D)  Neural networks 
E)  Visualization 
A)  Data harmonization 
B)  Data mining 
C)  Data fusion 
D)  Neural networks 
E)  Visualization

Question 13

The analysis technique to consider when searching for nonlinear patterns in data is:

Accepted Answer

A)  Visualization 
B)  Data fusion 
C)  Data modeling 
D)  Data mining 
E)  Neural networks 
A)  Visualization 
B)  Data fusion 
C)  Data modeling 
D)  Data mining 
E)  Neural networks

Question 14

Which of the following does NOT represent the purpose of Big Data or what it is all about?

Accepted Answer

A)  Understanding current business practices better. 
B)  Generating more data inputs. 
C)  Seeking new opportunities to enhance future performance. 
D)  Establishing the processes to yield insightful outcomes. 
E)  All of the above are consistent with the value of Big Data. 
A)  Understanding current business practices better. 
B)  Generating more data inputs. 
C)  Seeking new opportunities to enhance future performance. 
D)  Establishing the processes to yield insightful outcomes. 
E)  All of the above are consistent with the value of Big Data.

Question 15

Starbucks creating over 800 "geofences" in the UK to send geotargeted text messages to customers is an example of using of mobile data.

Accepted Answer

location-b

Question 16

The volume dimension of Big Data refers to:

Accepted Answer

A)  The amount of data being collected. 
B)  The pace of data flow, both in and out of a firm. 
C)  The consistency of the data collection process. 
D)  The diversity of types or forms of data. 
E)  The capacity of the storage units on which data is stored. 
A)  The amount of data being collected. 
B)  The pace of data flow, both in and out of a firm. 
C)  The consistency of the data collection process. 
D)  The diversity of types or forms of data. 
E)  The capacity of the storage units on which data is stored.

Question 17

Creating charts, graphs, images, diagrams and even word clouds that allow for better communication of data is an example of:

Accepted Answer

A)  Data fusion 
B)  Visualization 
C)  Neural networks 
D)  Harmonization 
E)  Data mining 
A)  Data fusion 
B)  Visualization 
C)  Neural networks 
D)  Harmonization 
E)  Data mining

Question 18

The descriptive analysis technique whose goal is to integrate and analyze data from various sources as opposed to relying on only a single source is known as:

Accepted Answer

A)  Data harmonization 
B)  Data mining 
C)  Data fusion 
D)  Neural networks 
E)  Visualization 
A)  Data harmonization 
B)  Data mining 
C)  Data fusion 
D)  Neural networks 
E)  Visualization

Question 19

Taking multiple, random samples from an existing data set and running thousands of "what if" analyses, each with different assumptions about market conditions and other marketplace dynamics is an example of which of the following?

Accepted Answer

A)  Regression analysis 
B)  Trend analysis 
C)  Time series analysis 
D)  Simulation analysis 
E)  Spectral analysis 
A)  Regression analysis 
B)  Trend analysis 
C)  Time series analysis 
D)  Simulation analysis 
E)  Spectral analysis

Question 20

The auto insurance company that uses an App to monitor your driving behavior, collecting thousands of data points in the process, as part of providing you a policy quote illustrates which dimension of Big Data?

Accepted Answer

A)  Volume 
B)  Vastness 
C)  Velocity 
D)  Variety 
E)  Value 
A)  Volume 
B)  Vastness 
C)  Velocity 
D)  Variety 
E)  Value

A great source of "Voice of the Customer" (VOC) data is:

One way of understanding structured data is as filling rows of data on a spreadsheet.

Social network analysis studies social connections where the leader in a network is aand the multiple followers are nodes on the.

Data in one context that is linked to data in another context, and another and another, such as Apple does to get a 360-degree view of customer purchasing is an example of-data.

Recognizing patterns, such as identifying fraudulent insurance claims made by otherwise consistent policyholders, is an example of which kind of descriptive analysis technique?

Data mining is a descriptive analysis technique used for finding nonlinear patterns in the data

The variety dimension of Big Data refers to:

Even if all data integration issues are addressed, the problem that remains for most companies when it comes to integrated data is:

A major restaurant chain wishes to understand consumer sentiment about its brand, so it analyzes social media comments, receipt survey data, call center conversation summaries from its CRM system and even reviews from websites like Urban Spoon. This illustrates which dimension of Big Data?

The analysis that Major League Baseball uses to create its schedule each year, to optimize stadium commitments, travel, hotel, sponsorships and other factors, is an example of:

Data such as transactional data collected by banks, airlines and retailers is known as______________data.

Which of the following is NOT considered a descriptive analysis technique?

The analysis technique to consider when searching for nonlinear patterns in data is:

Which of the following does NOT represent the purpose of Big Data or what it is all about?

Starbucks creating over 800 "geofences" in the UK to send geotargeted text messages to customers is an example of using of mobile data.

The volume dimension of Big Data refers to:

Creating charts, graphs, images, diagrams and even word clouds that allow for better communication of data is an example of:

The descriptive analysis technique whose goal is to integrate and analyze data from various sources as opposed to relying on only a single source is known as:

Taking multiple, random samples from an existing data set and running thousands of "what if" analyses, each with different assumptions about market conditions and other marketplace dynamics is an example of which of the following?

The auto insurance company that uses an App to monitor your driving behavior, collecting thousands of data points in the process, as part of providing you a policy quote illustrates which dimension of Big Data?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 6: Decision Support Systems Working With Big Data

A great source of "Voice of the Customer" (VOC) data is:

One way of understanding structured data is as filling rows of data on a spreadsheet.

Social network analysis studies social connections where the leader in a network is a______________and the multiple followers are nodes on the______________.

Data in one context that is linked to data in another context, and another and another, such as Apple does to get a 360-degree view of customer purchasing is an example of______________-______________data.

Recognizing patterns, such as identifying fraudulent insurance claims made by otherwise consistent policyholders, is an example of which kind of descriptive analysis technique?

Data mining is a descriptive analysis technique used for finding nonlinear patterns in the data

The variety dimension of Big Data refers to:

Even if all data integration issues are addressed, the problem that remains for most companies when it comes to integrated data is:

A major restaurant chain wishes to understand consumer sentiment about its brand, so it analyzes social media comments, receipt survey data, call center conversation summaries from its CRM system and even reviews from websites like Urban Spoon. This illustrates which dimension of Big Data?

The analysis that Major League Baseball uses to create its schedule each year, to optimize stadium commitments, travel, hotel, sponsorships and other factors, is an example of:

Data such as transactional data collected by banks, airlines and retailers is known as______________data.

Which of the following is NOT considered a descriptive analysis technique?

The analysis technique to consider when searching for nonlinear patterns in data is:

Which of the following does NOT represent the purpose of Big Data or what it is all about?

Starbucks creating over 800 "geofences" in the UK to send geotargeted text messages to customers is an example of using of mobile data.

The volume dimension of Big Data refers to:

Creating charts, graphs, images, diagrams and even word clouds that allow for better communication of data is an example of:

The descriptive analysis technique whose goal is to integrate and analyze data from various sources as opposed to relying on only a single source is known as:

Taking multiple, random samples from an existing data set and running thousands of "what if" analyses, each with different assumptions about market conditions and other marketplace dynamics is an example of which of the following?

The auto insurance company that uses an App to monitor your driving behavior, collecting thousands of data points in the process, as part of providing you a policy quote illustrates which dimension of Big Data?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Social network analysis studies social connections where the leader in a network is aand the multiple followers are nodes on the.

Data in one context that is linked to data in another context, and another and another, such as Apple does to get a 360-degree view of customer purchasing is an example of-data.