Question 1

Which of the following statements about the concept of causality is TRUE?

Accepted Answer

A)  Scientific methods allow researchers to prove that one thing causes another. 
B)  The general notion of causality embraces the idea that one thing leads to the occurrence of another. 
C)  A researcher can determine that all the other possible causes of an effect have been eliminated. 
D)  Both a and b are true. 
E)  a, b, and c are true. 
A)  Scientific methods allow researchers to prove that one thing causes another. 
B)  The general notion of causality embraces the idea that one thing leads to the occurrence of another. 
C)  A researcher can determine that all the other possible causes of an effect have been eliminated. 
D)  Both a and b are true. 
E)  a, b, and c are true.

Question 2

The Houston Astros want to determine whether varying the level of advertising on local TV stations and newspapers has any effect on attendance. Which of the following is the dependent variable?

Accepted Answer

A)  Attendance 
B)  Level of TV Advertising 
C)  The number of channels on which ads are run 
D)  The number of repeat customers 
E)  Number of Newspaper advertisements 
A)  Attendance 
B)  Level of TV Advertising 
C)  The number of channels on which ads are run 
D)  The number of repeat customers 
E)  Number of Newspaper advertisements

Question 3

Causal research is used to discover ideas and insights in the process of defining the decision problem.

Accepted Answer

A) True 
 B)False

Question 4

Typically,______________experiments have greater internal validity, and______________experiments have greater external validity.

Accepted Answer

A)  lab; field 
B)  field; lab 
C)  field; field 
D)  lab; lab 
E)  The internal and external validities are usually the same for both types of experiments. 
A)  lab; field 
B)  field; lab 
C)  field; field 
D)  lab; lab 
E)  The internal and external validities are usually the same for both types of experiments.

Question 5

Some companies and researchers use exploratory techniques almost exclusively in gathering primary data.

Accepted Answer

A) True 
 B)False

Question 6

General Mills has placed a new cake mix flavor in stores in Midland, TX. They are promoting the flavor with a coupon offer in the local newspaper. They would like to see how the flavor sells in Midland before putting it in stores across the US. This type of research is called

Accepted Answer

A)  descriptive. 
B)  exploratory. 
C)  a test market. 
D)  a sample survey. 
E)  Both C and D. 
A)  descriptive. 
B)  exploratory. 
C)  a test market. 
D)  a sample survey. 
E)  Both C and D.

Question 7

Laboratory experiments are primarily distinguished from field experiments by their

Accepted Answer

A)  manipulation of variables. 
B)  cost. 
C)  validity. 
D)  control. 
E)  environments. 
A)  manipulation of variables. 
B)  cost. 
C)  validity. 
D)  control. 
E)  environments.

Question 8

A college conducts a study to provide them with information such as which states/countries their students are from, what their students' major career interests are, the average number of hours worked by their students, what new campus activities the students would most prefer, and so on. What type of research design would the college be using?

Accepted Answer

A)  Exploratory 
B)  Basic 
C)  Descriptive 
D)  Causal 
E)  Laboratory experiment 
A)  Exploratory 
B)  Basic 
C)  Descriptive 
D)  Causal 
E)  Laboratory experiment

Question 9

Concerning a laboratory experiment, which statement is INCORRECT?

Accepted Answer

A)  It is more internally valid than a field experiment. 
B)  It affords the researcher greater control than a field experiment. 
C)  It better eliminates confounding factors than a field experiment. 
D)  It involves less environmental control than a field experiment. 
E)  It has less external validity than a field experiment. 
A)  It is more internally valid than a field experiment. 
B)  It affords the researcher greater control than a field experiment. 
C)  It better eliminates confounding factors than a field experiment. 
D)  It involves less environmental control than a field experiment. 
E)  It has less external validity than a field experiment.

Question 10

Which of the following is NOT one of the conditions that must be met to establish causality?

Accepted Answer

A)  There must be consistent variation between the cause and the effect 
B)  The time order of the cause and the effect must be correct 
C)  There must be multiple causes for each effect 
D)  Other explanations must be eliminated 
E)  All of the above are true 
A)  There must be consistent variation between the cause and the effect 
B)  The time order of the cause and the effect must be correct 
C)  There must be multiple causes for each effect 
D)  Other explanations must be eliminated 
E)  All of the above are true

Question 11

Indicate the CORRECT statement among the following.

Accepted Answer

A)  The concept of causality is simplistic in nature. 
B)  If X causes Y, Y is certain to happen given that X occurs. 
C)  Given that X causes Y, it is possible that X may not be the sole cause of Y. 
D)  If X occurs before Y, then X is the sole cause of Y. 
E)  Causal designs are effective for generating initial hypotheses about relationships between variables. 
A)  The concept of causality is simplistic in nature. 
B)  If X causes Y, Y is certain to happen given that X occurs. 
C)  Given that X causes Y, it is possible that X may not be the sole cause of Y. 
D)  If X occurs before Y, then X is the sole cause of Y. 
E)  Causal designs are effective for generating initial hypotheses about relationships between variables.

Question 12

Which statement best describes the potential uses of descriptive research?

Accepted Answer

A)  Descriptive research can be used to estimate proportions, describe characteristics, and make specific predictions. 
B)  Descriptive research can be used to estimate proportions, generate beginning hypotheses, and describe characteristics. 
C)  Descriptive research can be used to establish cause and effect, make specific predictions, and describe characteristics. 
D)  Descriptive research can be used to describe characteristics, estimate proportions, and manipulate independent variables. 
E)  Descriptive research can be used to generate beginning hypotheses, manipulate independent variables, and make specific predictions. 
A)  Descriptive research can be used to estimate proportions, describe characteristics, and make specific predictions. 
B)  Descriptive research can be used to estimate proportions, generate beginning hypotheses, and describe characteristics. 
C)  Descriptive research can be used to establish cause and effect, make specific predictions, and describe characteristics. 
D)  Descriptive research can be used to describe characteristics, estimate proportions, and manipulate independent variables. 
E)  Descriptive research can be used to generate beginning hypotheses, manipulate independent variables, and make specific predictions.

Question 13

Compare and contrast descriptive and causal research designs.

Accepted Answer

Descriptive research can be us

Question 14

You would like to determine the demographic characteristics of owners of personal watercraft. The appropriate research strategy is:

Accepted Answer

A)  analysis of insight-stimulating examples. 
B)  exploratory research. 
C)  descriptive research. 
D)  field experiment. 
E)  laboratory research. 
A)  analysis of insight-stimulating examples. 
B)  exploratory research. 
C)  descriptive research. 
D)  field experiment. 
E)  laboratory research.

Question 15

The two types of experiments that can be distinguished are

Accepted Answer

A)  laboratory and survey. 
B)  laboratory and field. 
C)  field and survey. 
D)  scientific and field. 
E)  cross-sectional and panel. 
A)  laboratory and survey. 
B)  laboratory and field. 
C)  field and survey. 
D)  scientific and field. 
E)  cross-sectional and panel.

Question 16

Test marketing is not restricted to testing sales potential of new products or communication efforts; it has been used______________to examine the effectiveness of almost every element of the______________.

Accepted Answer

The answer of Test marketing is not restricted to testing...

Question 17

While exploratory studies are rigid in nature, descriptive studies are considered flexible.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is TRUE?

Accepted Answer

A)  A study lacking external validity may nevertheless have high internal validity. 
B)  Internal validity is a matter of degree, whereas external validity either exists or doesn't exist. 
C)  In most experiments we can obtain proof that the observed response is due to our experimental manipulations. 
D)  Both A and B. 
E)  A, B, and C. 
A)  A study lacking external validity may nevertheless have high internal validity. 
B)  Internal validity is a matter of degree, whereas external validity either exists or doesn't exist. 
C)  In most experiments we can obtain proof that the observed response is due to our experimental manipulations. 
D)  Both A and B. 
E)  A, B, and C.

Question 19

When it comes to establishing causality, a consistent pattern of variation or relationship between two variables is enough to conclude that one caused the other.

Accepted Answer

A) True 
 B)False

Question 20

Select the question that can best be answered through experimentation.

Accepted Answer

A)  Do children from upper classes drink more carbonated beverages than those from lower classes? 
B)  Will Chevron gasoline with XYZ additive provide better mileage than Chevron without the additive? 
C)  Does the average male use cosmetics? 
D)  Is the standard of living higher today than ten years ago? 
E)  How often do Chevron's customers purchase gasoline? 
A)  Do children from upper classes drink more carbonated beverages than those from lower classes? 
B)  Will Chevron gasoline with XYZ additive provide better mileage than Chevron without the additive? 
C)  Does the average male use cosmetics? 
D)  Is the standard of living higher today than ten years ago? 
E)  How often do Chevron's customers purchase gasoline?

Which of the following statements about the concept of causality is TRUE?

The Houston Astros want to determine whether varying the level of advertising on local TV stations and newspapers has any effect on attendance. Which of the following is the dependent variable?

Causal research is used to discover ideas and insights in the process of defining the decision problem.

Typically,experiments have greater internal validity, andexperiments have greater external validity.

Some companies and researchers use exploratory techniques almost exclusively in gathering primary data.

General Mills has placed a new cake mix flavor in stores in Midland, TX. They are promoting the flavor with a coupon offer in the local newspaper. They would like to see how the flavor sells in Midland before putting it in stores across the US. This type of research is called

Laboratory experiments are primarily distinguished from field experiments by their

Concerning a laboratory experiment, which statement is INCORRECT?

Which of the following is NOT one of the conditions that must be met to establish causality?

Indicate the CORRECT statement among the following.

Which statement best describes the potential uses of descriptive research?

Compare and contrast descriptive and causal research designs.

You would like to determine the demographic characteristics of owners of personal watercraft. The appropriate research strategy is:

The two types of experiments that can be distinguished are

Test marketing is not restricted to testing sales potential of new products or communication efforts; it has been usedto examine the effectiveness of almost every element of the.

While exploratory studies are rigid in nature, descriptive studies are considered flexible.

Which of the following is TRUE?

When it comes to establishing causality, a consistent pattern of variation or relationship between two variables is enough to conclude that one caused the other.

Select the question that can best be answered through experimentation.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 8: Conducting Causal Research

Which of the following statements about the concept of causality is TRUE?

The Houston Astros want to determine whether varying the level of advertising on local TV stations and newspapers has any effect on attendance. Which of the following is the dependent variable?

Causal research is used to discover ideas and insights in the process of defining the decision problem.

Typically,______________experiments have greater internal validity, and______________experiments have greater external validity.

Some companies and researchers use exploratory techniques almost exclusively in gathering primary data.

General Mills has placed a new cake mix flavor in stores in Midland, TX. They are promoting the flavor with a coupon offer in the local newspaper. They would like to see how the flavor sells in Midland before putting it in stores across the US. This type of research is called

Laboratory experiments are primarily distinguished from field experiments by their

Concerning a laboratory experiment, which statement is INCORRECT?

Which of the following is NOT one of the conditions that must be met to establish causality?

Indicate the CORRECT statement among the following.

Which statement best describes the potential uses of descriptive research?

Compare and contrast descriptive and causal research designs.

You would like to determine the demographic characteristics of owners of personal watercraft. The appropriate research strategy is:

The two types of experiments that can be distinguished are

Test marketing is not restricted to testing sales potential of new products or communication efforts; it has been used______________to examine the effectiveness of almost every element of the______________.

While exploratory studies are rigid in nature, descriptive studies are considered flexible.

Which of the following is TRUE?

When it comes to establishing causality, a consistent pattern of variation or relationship between two variables is enough to conclude that one caused the other.

Select the question that can best be answered through experimentation.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Typically,experiments have greater internal validity, andexperiments have greater external validity.

Test marketing is not restricted to testing sales potential of new products or communication efforts; it has been usedto examine the effectiveness of almost every element of the.