Chat with AIExam 8: Ethics and Social Responsibility in Marketing Strategy
Ben & Jerry's is well known for its use of __________ in that it ties its products and marketing strategy to social causes such as environmental stewardship.
(68) 
VerifiedA
This is a strategic process involving stakeholder assessment to create meaningful, long-term relationships with customers, while maintaining, supporting, and enhancing the natural environment.
(85) VerifiedA
Describe the role that a code of conduct plays in ensuring ethical compliance within a firm. How should a code of conduct be developed, what should it contain, and what are the keys to ensuring that the code is successfully implemented?
(74) VerifiedMost firms begin the process of establishing organizational ethics programs by developing codes of conduct (also called codes of ethics), which are formal statements that describe what an organization expects of its employees. These codes may address a variety of situations from internal operations to sales presentations and financial disclosure practices. A code of ethical conduct has to reflect top managers' desire for organizational compliance with the values, rules, and policies that support an ethical climate. The code should also be revised periodically. Research has found that corporate codes of ethics often have five to seven core values or principles in addition to more-detailed descriptions and examples of appropriate conduct. Six core values are considered to be highly desirable in any code of ethical conduct: (1) trustworthiness, (2) respect, (3) responsibility, (4) fairness, (5) caring, and (6) citizenship. These values will not be effective without distribution, training, and the support of top management in making them a part of the corporate culture and the ethical climate. Employees need specific examples of how these values can be implemented. Codes of conduct will not resolve every ethical issue encountered in daily operations, but they help employees and managers deal with ethical dilemmas by prescribing or limiting specific activities. Many firms have a code of ethics, but sometimes they do not communicate their code effectively. A code placed on a website or in a training manual is useless if the company doesn't reinforce it on a daily basis. By communicating both the expectations of proper behavior to employees, as well as punishments they face if they violate the rules, codes of conduct curtail opportunities for unethical behavior and thereby improve ethical decision making. Codes of conduct do not have to be so detailed that they take into account every situation, but they should provide guidelines and principles capable of helping employees achieve organizational ethical objectives and address risks in an accepted manner.
Research indicates that being ethical and socially responsible has a number of benefits for the organization. Which of the following IS NOT one of these benefits?
(79) An action is considered ethical if it adheres to all legal and regulatory requirements.
(93) According to the pyramid of social responsibility, legal responsibilities are the foundation upon which all other responsibilities rest.
(83) This type of activity strives to create social value rather than simply earn profits.
(74) __________, which occurs when a firm charges different prices to different customers, occurs in both consumer and business markets. However, it is very common among different members of the supply chain.
(75) The link between marketing ethics/social responsibility and firm performance has been documented repeatedly over time. This link is most evident in firms that have a strong __________.
(86) To ensure that ethics and social responsibility are thoroughly incorporated into the firm's strategic planning process, the firm's __________ should never be silent about ethical requirements and social responsibility.
(73) Research has found that corporate codes of ethics should contain six highly desirable core values or principles. Which of the following IS NOT one of these core values?
(74) Draw, label, and explain the pyramid of social responsibility. What are the requirements for a firm if it truly wants to be ethical and socially responsible?
(97) Which of the following IS NOT a challenge associated with being ethical and socially responsible?
(75) Socially responsible firms tend to enjoy higher __________ when customers perceive that the firm is dedicated to doing the right thing and treating customers fairly.
(91) What is the relationship among marketing ethics, strategic planning, and organizational performance? How is this related to having a stakeholder orientation?
(68) Colgate promotes its toothpaste using a claim that states "helps fight plaque and gingivitis." What potential ethical issue does Colgate have with respect to its promotional strategy?
(74) Essentially, having a climate of ethics and social responsibility is all about creating trust among a firm's stakeholders. To gain trust, the firm and its employees must continuously uphold:
(75) The current view of marketing held by most practitioners is that ethics and social responsibility are good supplements to business activities but are not essential.
(76) The exchange process tends to break down when marketing activities deviate from accepted standards.
(81) A stakeholder orientation can be viewed as a continuum in that firms are likely to adopt the concept to varying degrees.
(100) 
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