Question 1

What are the four types of observation? For what is each type best suited?

Accepted Answer

The text outlines four different types o

Question 2

When interviewing a person,parroting should always be avoided.

Accepted Answer

A) True 
 B)False

Question 3

IDEO's phases of design thinking are inspiration,ideation,implementation,and instruction.

Accepted Answer

A) True 
 B)False

Question 4

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

Accepted Answer

A) True 
 B)False

Question 5

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of We?

Accepted Answer

A) We encourages collaboration. 
B) We is a polite way of asking for help. 
C) We suggests that everyone is expected to provide input. 
D) We means that the speaker does not have the answer. 
A) We encourages collaboration. 
B) We is a polite way of asking for help. 
C) We suggests that everyone is expected to provide input. 
D) We means that the speaker does not have the answer.

Question 6

You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be your appropriate next step?

Accepted Answer

A) Terminate the interview; this person will not give you knowledgeable information. 
B) Ask him about the new debit card concept anyway. 
C) Explore why he hates debit cards. 
D) Ask about a similar product,but not the debit card. 
A) Terminate the interview; this person will not give you knowledgeable information. 
B) Ask him about the new debit card concept anyway. 
C) Explore why he hates debit cards. 
D) Ask about a similar product,but not the debit card.

Question 7

Why is it important to support "wild ideas" during brainstorming sessions?

Accepted Answer

A) It encourages critical analysis. 
B) Wild ideas are easier to think of. 
C) It saves people embarrassment. 
D) Wild ideas can often give rise to creative leaps. 
A) It encourages critical analysis. 
B) Wild ideas are easier to think of. 
C) It saves people embarrassment. 
D) Wild ideas can often give rise to creative leaps.

Question 8

A small and diverse group meets to brainstorm ways they can raise money for a new theater group and establishes no suggestions are off-limits.In what type of thinking is the group engaged?

Accepted Answer

A) inspirational 
B) convergent 
C) divergent 
D) guided 
A) inspirational 
B) convergent 
C) divergent 
D) guided

Question 9

An empathy map can spot contradictions and certain tensions which can spark a whole host of interesting insight.

Accepted Answer

A) True 
 B)False

Question 10

The best way to discover latent needs is to interview people.

Accepted Answer

A) True 
 B)False

Question 11

According to the textbook,what type of observation is used with inner-city cultures?

Accepted Answer

A) complete observer 
B) observer as a participant 
C) participant as observer 
D) complete participant 
A) complete observer 
B) observer as a participant 
C) participant as observer 
D) complete participant

Question 12

What are the three criteria for a successful idea in design thinking?

Accepted Answer

A) feasibility,market competitiveness,longevity 
B) feasibility,financial benefit,market competitiveness 
C) creativity,feasibility,financial benefit 
D) feasibility,viability,desirability 
A) feasibility,market competitiveness,longevity 
B) feasibility,financial benefit,market competitiveness 
C) creativity,feasibility,financial benefit 
D) feasibility,viability,desirability

Question 13

In what way did IDEO study the needs for a medical device manufacturer that wanted to design a new device for nurses to enter data before a surgical procedure?

Accepted Answer

A) They observed nurses. 
B) They interviewed the key stakeholders. 
C) They reviewed all nurse and patient complaints. 
D) They interviewed patients,nurses,and families of patients. 
A) They observed nurses. 
B) They interviewed the key stakeholders. 
C) They reviewed all nurse and patient complaints. 
D) They interviewed patients,nurses,and families of patients.

Question 14

In the participant-as-observer approach,researcher is known by the participants and considered a friend or colleague.

Accepted Answer

A) True 
 B)False

Question 15

Describe the parroting technique used in interviewing,including two things that can result from it.

Accepted Answer

Parroting is simply repeating back what

Question 16

Brainstorming requires that no idea be criticized until all ideas have been expressed.

Accepted Answer

A) True 
 B)False

Question 17

How are ideas tested in the implementation stage?

Accepted Answer

A) through detailed,high-cost experiments 
B) through rapid prototyping 
C) by designing the final product 
D) by producing products and having the customer use them 
A) through detailed,high-cost experiments 
B) through rapid prototyping 
C) by designing the final product 
D) by producing products and having the customer use them

Question 18

How does IDEO look at the design-thinking process?

Accepted Answer

A) It requires a series of successive steps. 
B) It is a circular process with no specific start or end. 
C) It occurs in overlapping phases. 
D) It follows a predictive approach. 
A) It requires a series of successive steps. 
B) It is a circular process with no specific start or end. 
C) It occurs in overlapping phases. 
D) It follows a predictive approach.

Question 19

What concept in design thinking is described by the question "what can be possibly achieved in the near future?"

Accepted Answer

A) feasibility 
B) viability 
C) durability 
D) desirability 
A) feasibility 
B) viability 
C) durability 
D) desirability

Question 20

Select an activity that is new or that you do all the time.Use the AEIOU model to record your observations.

Accepted Answer

Answers will vary but should use the mod

What are the four types of observation? For what is each type best suited?

When interviewing a person,parroting should always be avoided.

IDEO's phases of design thinking are inspiration,ideation,implementation,and instruction.

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of We?

You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be your appropriate next step?

Why is it important to support "wild ideas" during brainstorming sessions?

A small and diverse group meets to brainstorm ways they can raise money for a new theater group and establishes no suggestions are off-limits.In what type of thinking is the group engaged?

An empathy map can spot contradictions and certain tensions which can spark a whole host of interesting insight.

The best way to discover latent needs is to interview people.

According to the textbook,what type of observation is used with inner-city cultures?

What are the three criteria for a successful idea in design thinking?

In what way did IDEO study the needs for a medical device manufacturer that wanted to design a new device for nurses to enter data before a surgical procedure?

In the participant-as-observer approach,researcher is known by the participants and considered a friend or colleague.

Describe the parroting technique used in interviewing,including two things that can result from it.

Brainstorming requires that no idea be criticized until all ideas have been expressed.

How are ideas tested in the implementation stage?

How does IDEO look at the design-thinking process?

What concept in design thinking is described by the question "what can be possibly achieved in the near future?"

Select an activity that is new or that you do all the time.Use the AEIOU model to record your observations.

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Filters

Exam 4: Using Design Thinking

What are the four types of observation? For what is each type best suited?

When interviewing a person,parroting should always be avoided.

IDEO's phases of design thinking are inspiration,ideation,implementation,and instruction.

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of We?

You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be your appropriate next step?

Why is it important to support "wild ideas" during brainstorming sessions?

A small and diverse group meets to brainstorm ways they can raise money for a new theater group and establishes no suggestions are off-limits.In what type of thinking is the group engaged?

An empathy map can spot contradictions and certain tensions which can spark a whole host of interesting insight.

The best way to discover latent needs is to interview people.

According to the textbook,what type of observation is used with inner-city cultures?

What are the three criteria for a successful idea in design thinking?

In what way did IDEO study the needs for a medical device manufacturer that wanted to design a new device for nurses to enter data before a surgical procedure?

In the participant-as-observer approach,researcher is known by the participants and considered a friend or colleague.

Describe the parroting technique used in interviewing,including two things that can result from it.

Brainstorming requires that no idea be criticized until all ideas have been expressed.

How are ideas tested in the implementation stage?

How does IDEO look at the design-thinking process?

What concept in design thinking is described by the question "what can be possibly achieved in the near future?"

Select an activity that is new or that you do all the time.Use the AEIOU model to record your observations.

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Filters