Question 1

What is the "peeling the onion" method of interviewing?

Accepted Answer

A) Keep asking "why" questions until you understand the core root of the problem. 
B) Ask questions slowly and take your time. 
C) Start with questions you think people will want to answer most. 
D) Ask leading questions to guide the interviewee. 
A) Keep asking "why" questions until you understand the core root of the problem. 
B) Ask questions slowly and take your time. 
C) Start with questions you think people will want to answer most. 
D) Ask leading questions to guide the interviewee.

Question 2

An entrepreneur is known to participants but maintains a neutral stance.What type of observation technique is used?

Accepted Answer

A) observer as a participant 
B) participant as observer 
C) complete observer 
D) complete participant 
A) observer as a participant 
B) participant as observer 
C) complete observer 
D) complete participant

Question 3

Rise Science used IDEO to help develop a sleep training system.

Accepted Answer

A) True 
 B)False

Question 4

MIT students created the AGNES suit so students could better empathize with older people.

Accepted Answer

A) True 
 B)False

Question 5

Being a keen observer requires ______.

Accepted Answer

A) funding 
B) practice 
C) natural skills 
D) willing participants 
A) funding 
B) practice 
C) natural skills 
D) willing participants

Question 6

In the acronym AEIOU,what does A stand for?

Accepted Answer

A) alternatives 
B) activities 
C) attitude 
D) assessment 
A) alternatives 
B) activities 
C) attitude 
D) assessment

Question 7

An empathy map is a tool that helps you ______.

Accepted Answer

A) rate the emotional content of an interview 
B) collate and integrate your interview data to discover new insights 
C) organize your thoughts during the interview 
D) define your assumptions and beliefs 
A) rate the emotional content of an interview 
B) collate and integrate your interview data to discover new insights 
C) organize your thoughts during the interview 
D) define your assumptions and beliefs

Question 8

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

Accepted Answer

A) How can we create a plane seat for baby boomers? 
B) How can we create better revenues? 
C) How can we create a more comfortable seat for business travelers? 
D) How can we create a seat that looks like it was created between 1946 and 1964? 
A) How can we create a plane seat for baby boomers? 
B) How can we create better revenues? 
C) How can we create a more comfortable seat for business travelers? 
D) How can we create a seat that looks like it was created between 1946 and 1964?

Question 9

In the peel-the-onion approach to interviewing,the interviewer begins with the core root of the problem and then explores solutions.

Accepted Answer

A) True 
 B)False

Question 10

The text defines design thinking as a process used to ______.

Accepted Answer

A) enhance aesthetics in product design 
B) determine financial risk and cost projections 
C) improve strategic thinking and analytical thinking 
D) solve complex problems and navigate uncertain environments 
A) enhance aesthetics in product design 
B) determine financial risk and cost projections 
C) improve strategic thinking and analytical thinking 
D) solve complex problems and navigate uncertain environments

Question 11

How does the text define inspiration?

Accepted Answer

A) the development of a design challenge and deeper understanding of users 
B) the process of generating and developing new ideas 
C) the process of testing assumptions to shape them into viable opportunities 
D) the action of closely monitoring the behavior and activities of customers 
A) the development of a design challenge and deeper understanding of users 
B) the process of generating and developing new ideas 
C) the process of testing assumptions to shape them into viable opportunities 
D) the action of closely monitoring the behavior and activities of customers

Question 12

Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid.She asks the customer to explain why he does that.The answer to the question will provide Janelle with which of the following?

Accepted Answer

A) new knowledge of consumer application 
B) viability of a product 
C) insight into consumer behavior 
D) expanded experience 
A) new knowledge of consumer application 
B) viability of a product 
C) insight into consumer behavior 
D) expanded experience

Question 13

IDEO interviewed rather than observed nurses to determine how they worked.

Accepted Answer

A) True 
 B)False

Question 14

What company states "thinking like a designer can transform the ways organizations develop products,services,process,and strategy"?

Accepted Answer

A) Google 
B) IDEO 
C) Shay Jaffar 
D) Pepsi 
A) Google 
B) IDEO 
C) Shay Jaffar 
D) Pepsi

Question 15

When the CEO of IDEO,Tim Brown,says,"How Might We?," what is the significance of how?

Accepted Answer

A) How assumes that the answer is unknown. 
B) How invites others to participate in the solution. 
C) How implies that there is a solution that only needs to be discovered. 
D) How implies a challenge of doubt. 
A) How assumes that the answer is unknown. 
B) How invites others to participate in the solution. 
C) How implies that there is a solution that only needs to be discovered. 
D) How implies a challenge of doubt.

Question 16

In the observer-as-participant approach,the observer must maintain a neutral stance.

Accepted Answer

A) True 
 B)False

Question 17

Interviews should have open-ended questions.Which of the following is an open-ended question?

Accepted Answer

A) What concerns would you have in using this product? 
B) Have you used this product in the past? 
C) Are you comfortable with using this product? 
D) Would you purchase this product? 
A) What concerns would you have in using this product? 
B) Have you used this product in the past? 
C) Are you comfortable with using this product? 
D) Would you purchase this product?

Question 18

When IDEO assisted Rise Science,they collaborated to ______.

Accepted Answer

A) figure out people's sleep needs 
B) identify opportunities for change 
C) predict user numbers 
D) analyze personnel changes 
A) figure out people's sleep needs 
B) identify opportunities for change 
C) predict user numbers 
D) analyze personnel changes

Question 19

You will likely have more success when approach strangers to interview if you ask specifically for "2 minutes of their time."

Accepted Answer

A) True 
 B)False

Question 20

Desirability in design thinking refers to which of the following concepts?

Accepted Answer

A) The idea improves upon the competition. 
B) The idea is feasible. 
C) The idea gives people something they need. 
D) The idea is viable. 
A) The idea improves upon the competition. 
B) The idea is feasible. 
C) The idea gives people something they need. 
D) The idea is viable.

What is the "peeling the onion" method of interviewing?

An entrepreneur is known to participants but maintains a neutral stance.What type of observation technique is used?

Rise Science used IDEO to help develop a sleep training system.

MIT students created the AGNES suit so students could better empathize with older people.

Being a keen observer requires ______.

In the acronym AEIOU,what does A stand for?

An empathy map is a tool that helps you ______.

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

In the peel-the-onion approach to interviewing,the interviewer begins with the core root of the problem and then explores solutions.

The text defines design thinking as a process used to ______.

How does the text define inspiration?

Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid.She asks the customer to explain why he does that.The answer to the question will provide Janelle with which of the following?

IDEO interviewed rather than observed nurses to determine how they worked.

What company states "thinking like a designer can transform the ways organizations develop products,services,process,and strategy"?

When the CEO of IDEO,Tim Brown,says,"How Might We?," what is the significance of how?

In the observer-as-participant approach,the observer must maintain a neutral stance.

Interviews should have open-ended questions.Which of the following is an open-ended question?

When IDEO assisted Rise Science,they collaborated to ______.

You will likely have more success when approach strangers to interview if you ask specifically for "2 minutes of their time."

Desirability in design thinking refers to which of the following concepts?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Filters

Exam 4: Using Design Thinking

What is the "peeling the onion" method of interviewing?

An entrepreneur is known to participants but maintains a neutral stance.What type of observation technique is used?

Rise Science used IDEO to help develop a sleep training system.

MIT students created the AGNES suit so students could better empathize with older people.

Being a keen observer requires ______.

In the acronym AEIOU,what does A stand for?

An empathy map is a tool that helps you ______.

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

In the peel-the-onion approach to interviewing,the interviewer begins with the core root of the problem and then explores solutions.

The text defines design thinking as a process used to ______.

How does the text define inspiration?

Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid.She asks the customer to explain why he does that.The answer to the question will provide Janelle with which of the following?

IDEO interviewed rather than observed nurses to determine how they worked.

What company states "thinking like a designer can transform the ways organizations develop products,services,process,and strategy"?

When the CEO of IDEO,Tim Brown,says,"How Might We?," what is the significance of how?

In the observer-as-participant approach,the observer must maintain a neutral stance.

Interviews should have open-ended questions.Which of the following is an open-ended question?

When IDEO assisted Rise Science,they collaborated to ______.

You will likely have more success when approach strangers to interview if you ask specifically for "2 minutes of their time."

Desirability in design thinking refers to which of the following concepts?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Filters