Question 1

The four key revenue drivers are ______.

Accepted Answer

A) customers,frequency,selling process,price 
B) profit,sales,employees,selling process 
C) selling process,price,employees,profit 
D) customers,revenue streams,frequency,price 
A) customers,frequency,selling process,price 
B) profit,sales,employees,selling process 
C) selling process,price,employees,profit 
D) customers,revenue streams,frequency,price

Question 2

Imagine that you are trying to determine the price for your new product,an ergonomic chair that reduces back strain.How would you go about pricing the chair?

Accepted Answer

Answers should include checking with the

Question 3

Cost of goods sold includes rent expense and firm-marketing fees.

Accepted Answer

A) True 
 B)False

Question 4

In which revenue model do third parties such as brokers generate money?

Accepted Answer

A) intermediation revenue model 
B) licensing revenue model 
C) franchising revenue model 
D) freemium revenue model 
A) intermediation revenue model 
B) licensing revenue model 
C) franchising revenue model 
D) freemium revenue model

Question 5

The costs that include design,material,manufacturing,packaging,and other costs before a sale can be made to the customer are referred to as ______.

Accepted Answer

A) customer directed costs 
B) presales costs 
C) cost of goods sold 
D) operating costs 
A) customer directed costs 
B) presales costs 
C) cost of goods sold 
D) operating costs

Question 6

Depreciation can be thought of as ______.

Accepted Answer

A) the cost of wear and tear on physical assets 
B) a discount placed on certain aspects of your business 
C) the result of business losses 
D) the value of used goods 
A) the cost of wear and tear on physical assets 
B) a discount placed on certain aspects of your business 
C) the result of business losses 
D) the value of used goods

Question 7

Intermediation revenue is associated with ______.

Accepted Answer

A) direct buyer-seller relationships 
B) the use of third parties (or "middlemen") 
C) repeat sales 
D) dispute management 
A) direct buyer-seller relationships 
B) the use of third parties (or "middlemen") 
C) repeat sales 
D) dispute management

Question 8

In what type of pricing customers are encouraged to believe that the product is less expensive than it really is?

Accepted Answer

A) skimming 
B) fair pricing 
C) psychological pricing 
D) customer-led pricing 
A) skimming 
B) fair pricing 
C) psychological pricing 
D) customer-led pricing

Question 9

In which revenue model does an existing business allow another party to trade under the name of that business?

Accepted Answer

A) an intermediation revenue model 
B) a franchising revenue model 
C) a brokerage model 
D) an advertising model 
A) an intermediation revenue model 
B) a franchising revenue model 
C) a brokerage model 
D) an advertising model

Question 10

What method of pricing involves pricing the product based on how it benefits the customers?

Accepted Answer

A) target-return pricing 
B) customer-led pricing 
C) value-based pricing 
D) psychological pricing 
A) target-return pricing 
B) customer-led pricing 
C) value-based pricing 
D) psychological pricing

Question 11

Skype is an example of a company generating revenue from "free."

Accepted Answer

A) True 
 B)False

Question 12

Tony owns a bicycle shop where he sells bicycles,repairs them,and sells accessories.How many revenue streams does Tony's business have?

Accepted Answer

A) one 
B) two 
C) three 
D) four 
A) one 
B) two 
C) three 
D) four

Question 13

Pam developed an iPhone app and gave Apple permission to sell the app to its customers.Through what revenue model does Pam get revenue?

Accepted Answer

A) licensing 
B) unit sales 
C) copyright 
D) advertising 
A) licensing 
B) unit sales 
C) copyright 
D) advertising

Question 14

The razor-and-razor-blade revenue model ______.

Accepted Answer

A) includes tangible and intangible sales 
B) involves offering an item at no or low-cost to encourage the sale of expensive complementary or disposable products later 
C) involves the sale of a high-cost product with easy-to-replace parts 
D) includes additional products as an add-on to the sale 
A) includes tangible and intangible sales 
B) involves offering an item at no or low-cost to encourage the sale of expensive complementary or disposable products later 
C) involves the sale of a high-cost product with easy-to-replace parts 
D) includes additional products as an add-on to the sale

Question 15

A grocery store offers cans of vegetables at 10 for $10.This is most likely which of the following pricing strategies?

Accepted Answer

A) skimming 
B) fair pricing 
C) psychological pricing 
D) customer-led pricing 
A) skimming 
B) fair pricing 
C) psychological pricing 
D) customer-led pricing

The four key revenue drivers are ______.

Imagine that you are trying to determine the price for your new product,an ergonomic chair that reduces back strain.How would you go about pricing the chair?

Cost of goods sold includes rent expense and firm-marketing fees.

In which revenue model do third parties such as brokers generate money?

The costs that include design,material,manufacturing,packaging,and other costs before a sale can be made to the customer are referred to as ______.

Depreciation can be thought of as ______.

Intermediation revenue is associated with ______.

In what type of pricing customers are encouraged to believe that the product is less expensive than it really is?

In which revenue model does an existing business allow another party to trade under the name of that business?

What method of pricing involves pricing the product based on how it benefits the customers?

Skype is an example of a company generating revenue from "free."

Tony owns a bicycle shop where he sells bicycles,repairs them,and sells accessories.How many revenue streams does Tony's business have?

Pam developed an iPhone app and gave Apple permission to sell the app to its customers.Through what revenue model does Pam get revenue?

The razor-and-razor-blade revenue model ______.

A grocery store offers cans of vegetables at 10 for $10.This is most likely which of the following pricing strategies?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Filters

Exam 9: Creating Revenue Models

The four key revenue drivers are ______.

Imagine that you are trying to determine the price for your new product,an ergonomic chair that reduces back strain.How would you go about pricing the chair?

Cost of goods sold includes rent expense and firm-marketing fees.

In which revenue model do third parties such as brokers generate money?

The costs that include design,material,manufacturing,packaging,and other costs before a sale can be made to the customer are referred to as ______.

Depreciation can be thought of as ______.

Intermediation revenue is associated with ______.

In what type of pricing customers are encouraged to believe that the product is less expensive than it really is?

In which revenue model does an existing business allow another party to trade under the name of that business?

What method of pricing involves pricing the product based on how it benefits the customers?

Skype is an example of a company generating revenue from "free."

Tony owns a bicycle shop where he sells bicycles,repairs them,and sells accessories.How many revenue streams does Tony's business have?

Pam developed an iPhone app and gave Apple permission to sell the app to its customers.Through what revenue model does Pam get revenue?

The razor-and-razor-blade revenue model ______.

A grocery store offers cans of vegetables at 10 for $10.This is most likely which of the following pricing strategies?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Filters