Question 1

Carol sells a downloadable product that uses bar codes to conduct comparison shopping.Carol's product is an example of ______.

Accepted Answer

A) a tangible revenue model 
B) an intangible sale 
C) a franchising revenue model 
D) a licensing revenue model 
A) a tangible revenue model 
B) an intangible sale 
C) a franchising revenue model 
D) a licensing revenue model

Question 2

Which of the following would be considered an intangible?

Accepted Answer

A) a t-shirt 
B) a gym membership 
C) a refrigerator 
D) an iTunes download 
A) a t-shirt 
B) a gym membership 
C) a refrigerator 
D) an iTunes download

Question 3

A business model ______.

Accepted Answer

A) is the same as a revenue model 
B) describes how a venture will create,deliver,and capture value 
C) determines how profits will be made 
D) determines how revenue will be earned 
A) is the same as a revenue model 
B) describes how a venture will create,deliver,and capture value 
C) determines how profits will be made 
D) determines how revenue will be earned

Question 4

An advertising revenue model gets revenue through advertising products and services.

Accepted Answer

A) True 
 B)False

Question 5

The income statement is a report that measures the financial performance of your business on an annual or monthly basis.

Accepted Answer

A) True 
 B)False

Question 6

When Sally placed cookies along the side counter of her coffee shop,which revenue driver was she addressing?

Accepted Answer

A) frequency 
B) price 
C) selling process 
D) customers 
A) frequency 
B) price 
C) selling process 
D) customers

Question 7

Why is the razor-and-razor-blade model also known as the printer-and-ink model?

Accepted Answer

A) The technique is only used by printing companies. 
B) The razor blade is not used that much today,whereas printers are ubiquitous. 
C) The printer is sold at a low cost,but ink or toner is priced much higher. 
D) Printers are expensive,but ink is readily available. 
A) The technique is only used by printing companies. 
B) The razor blade is not used that much today,whereas printers are ubiquitous. 
C) The printer is sold at a low cost,but ink or toner is priced much higher. 
D) Printers are expensive,but ink is readily available.

Question 8

A company will be more profitable if it focuses on one primary revenue model.

Accepted Answer

A) True 
 B)False

Question 9

What is the main reason customers are attracted to direct cross-subsidies?

Accepted Answer

A) They get two products for the price of one. 
B) It eliminates or reduces the upfront cost of a product or service. 
C) It is the most cost-effective model. 
D) They rarely calculate the true costs. 
A) They get two products for the price of one. 
B) It eliminates or reduces the upfront cost of a product or service. 
C) It is the most cost-effective model. 
D) They rarely calculate the true costs.

Question 10

Real estate brokers represent an intermediation revenue model because they help manage the transaction between the home seller and the home buyer.

Accepted Answer

A) True 
 B)False

Question 11

Consider that you have designed an ergonomic chair that reduces back strain.You want the top price for your high-quality product.Discuss what can be done to ensure that customers will buy at the higher-end price.

Accepted Answer

Emphasis should be placed on the product

Question 12

Imagine that you help organize a car pool organization that helps connect riders with passengers.Describe the revenue stream from this business and identify the revenue model associated with it.

Accepted Answer

Answers will vary.If the revenue stream

Question 13

What is the primary source of revenue for Skype,the company that offers online video and phone service?

Accepted Answer

A) the fees it charges for a connection 
B) the fees it charges for Skypeout,the service that calls land lines and cell phones 
C) the fees it charges for long-distance communications 
D) its monthly subscription fee 
A) the fees it charges for a connection 
B) the fees it charges for Skypeout,the service that calls land lines and cell phones 
C) the fees it charges for long-distance communications 
D) its monthly subscription fee

Question 14

What are the two types of costs that should be taken into consideration when understanding cost drivers?

Accepted Answer

A) cost of goods sold and operating expenses 
B) cost of startup and cost of operations 
C) cost of pre-startup and cost of operations 
D) employee costs and infrastructure costs 
A) cost of goods sold and operating expenses 
B) cost of startup and cost of operations 
C) cost of pre-startup and cost of operations 
D) employee costs and infrastructure costs

Question 15

Regardless of the type of business,all businesses need to generate revenue.

Accepted Answer

A) True 
 B)False

Question 16

Find an example of sponsored or suggested content.Describe how the revenue model works.

Accepted Answer

Carol sells a downloadable product that uses bar codes to conduct comparison shopping.Carol's product is an example of ______.

Which of the following would be considered an intangible?

A business model ______.

An advertising revenue model gets revenue through advertising products and services.

The income statement is a report that measures the financial performance of your business on an annual or monthly basis.

When Sally placed cookies along the side counter of her coffee shop,which revenue driver was she addressing?

Why is the razor-and-razor-blade model also known as the printer-and-ink model?

A company will be more profitable if it focuses on one primary revenue model.

What is the main reason customers are attracted to direct cross-subsidies?

Real estate brokers represent an intermediation revenue model because they help manage the transaction between the home seller and the home buyer.

Consider that you have designed an ergonomic chair that reduces back strain.You want the top price for your high-quality product.Discuss what can be done to ensure that customers will buy at the higher-end price.

Imagine that you help organize a car pool organization that helps connect riders with passengers.Describe the revenue stream from this business and identify the revenue model associated with it.

What is the primary source of revenue for Skype,the company that offers online video and phone service?

What are the two types of costs that should be taken into consideration when understanding cost drivers?

Regardless of the type of business,all businesses need to generate revenue.

Find an example of sponsored or suggested content.Describe how the revenue model works.

The revenue driver that is addressed when a company offers a frequent shopper award is ______.

The financial report that measures the financial performance of your business on a monthly or an annual basis is the ______.

Assume that you want to study the cost of goods sold for your business,a company that produces custom T-shirts for school sports teams.Discuss what should be considered in this study.

Define costs of goods sold and operating expenses and explain the differences between them.

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Filters

Exam 9: Creating Revenue Models

Carol sells a downloadable product that uses bar codes to conduct comparison shopping.Carol's product is an example of ______.

Which of the following would be considered an intangible?

A business model ______.

An advertising revenue model gets revenue through advertising products and services.

The income statement is a report that measures the financial performance of your business on an annual or monthly basis.

When Sally placed cookies along the side counter of her coffee shop,which revenue driver was she addressing?

Why is the razor-and-razor-blade model also known as the printer-and-ink model?

A company will be more profitable if it focuses on one primary revenue model.

What is the main reason customers are attracted to direct cross-subsidies?

Real estate brokers represent an intermediation revenue model because they help manage the transaction between the home seller and the home buyer.

Consider that you have designed an ergonomic chair that reduces back strain.You want the top price for your high-quality product.Discuss what can be done to ensure that customers will buy at the higher-end price.

Imagine that you help organize a car pool organization that helps connect riders with passengers.Describe the revenue stream from this business and identify the revenue model associated with it.

What is the primary source of revenue for Skype,the company that offers online video and phone service?

What are the two types of costs that should be taken into consideration when understanding cost drivers?

Regardless of the type of business,all businesses need to generate revenue.

Find an example of sponsored or suggested content.Describe how the revenue model works.

The revenue driver that is addressed when a company offers a frequent shopper award is ______.

The financial report that measures the financial performance of your business on a monthly or an annual basis is the ______.

Assume that you want to study the cost of goods sold for your business,a company that produces custom T-shirts for school sports teams.Discuss what should be considered in this study.

Define costs of goods sold and operating expenses and explain the differences between them.

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Filters