Exam 8: Television, Cable, and Mobile Video

Nonlinear TV is watching television on our own schedules,not the programmer's.

Viewers rate television as their most influential,persuasive,authoritative,and exciting medium.With mobile viewing becoming increasingly more prominent,do you think this will change how audiences view the importance of television? Do you think it will leave more or less room for audiences to see multiple points of view and be exposed to varying content? Why or why not?

_____________,a British inventor,was sending moving images across the Atlantic using a mechanical disc in the 1920s.

The creation of programs expressly for sale into syndication to individual stations in individual markets is called

Explain what the cable industry calls bundling.What is the difference between this and a la carte?

How did the quiz show scandal change the way television networks sold advertising on the programs they aired?

The first workable device for generating electrical signals suitable for the transmission of a visual is the

Lucille Ball is primarily responsible for development of the off-network television syndication business.

A still-used derogatory name for television,the "vast wasteland" was coined by