Exam 8: Television, Cable, and Mobile Video

Cable television was initially developed as a way to bring movies without commercials into U.S.homes.

Rather than receiving compensation for airing network programs,local affiliates now receive _____________,a fee paid by the local station for the right to be that network's affiliate.

When an affiliate airs a network's program,it is said to _____________ the show.

New video technologies that allow viewers to "talk" to programmers and content distributors while watching will produce _____________ television.

Nielson conducts surveys of viewing patterns four times a year during what are called

Paul Nipkow developed the first mechanical scanning system for television.

_____________,an Idaho schoolboy,moved to San Francisco,where he demonstrated his television system in 1927.

The percentage of television sets currently in use that are tuned in to a given program is that show's

If your market has 100,000 television homes and 30,000 are tuned into your program,your rating is

Cable can trace its roots to 1948 in

Digital delivery of over-the-air television signals permits _________,sending different content on different parts of the same signal.

The sale of programs to local stations on a market-by-market basis is

What services do industry experts predict will form the basis of most viewers' interactive television usage?

List the steps typically required for a program to go from an idea to a spot on a network schedule.

Whereas the movie industry may have easily succumbed to pressure from the Red hunters of the McCarthy era,the television industry resisted gallantly.

What is the difference between compensation and reverse compensation?

Explain what is meant by digital compression.

As a result of the quiz show scandal,the networks changed the way they accepted sponsors' money,changing from single sponsorship for most programs to

Re-creating an event that is believed to have happened is common on television news-a practice known as puffery.

The rise of Internet video is altering viewing habits of _____ audiences.