Question 1

In the early 1800s,U.S.magazines began to less resemble their British forefathers,in large part because of uniquely American

Accepted Answer

A)  literacy rates. 
B)  advertising support. 
C)  social movements like labor reform and abolition. 
D)  postal rates. 
A)  literacy rates. 
B)  advertising support. 
C)  social movements like labor reform and abolition. 
D)  postal rates.

Question 2

The major circulation-monitoring companies do not include pass-along readership in their circulation totals.

Accepted Answer

A) True 
 B)False

Question 3

Magazines price advertising space in their pages according to their

Accepted Answer

A)  level of controlled circulation. 
B)  size of run. 
C)  degree of pass-along readership. 
D)  circulation. 
A)  level of controlled circulation. 
B)  size of run. 
C)  degree of pass-along readership. 
D)  circulation.

Question 4

What percentage of all U.S.advertising expenditures is given to magazines?

Accepted Answer

A)  8.25% 
B)  10% 
C)  15.5% 
D)  20% 
A)  8.25% 
B)  10% 
C)  15.5% 
D)  20%

Question 5

The U.S.mass-circulation popular magazine first prospered in the

Accepted Answer

A)  pre-Civil War years. 
B)  post-Civil War years. 
C)  excitement surrounding the turn of the twentieth century. 
D)  wake of the emergence of the mass-circulation newspaper. 
A)  pre-Civil War years. 
B)  post-Civil War years. 
C)  excitement surrounding the turn of the twentieth century. 
D)  wake of the emergence of the mass-circulation newspaper.

Question 6

The Saturday Evening Post was the first of the mass-circulation magazines to fold after the arrival of television.

Accepted Answer

A) True 
 B)False

Question 7

_________ appear on virtually all consumer magazines,allowing readers to use their mobile devices to snap a photo and be instantly directed to a website.

Accepted Answer

A)  QR codes 
B)  NFC chips 
C)  Price codes 
D)  Advertisements 
A)  QR codes 
B)  NFC chips 
C)  Price codes 
D)  Advertisements

Question 8

Which of the following is NOT among the problems faced by online magazines as they attempt to become profitable?

Accepted Answer

A)  People are used to their websites being free. 
B)  They must produce expensive original content. 
C)  They must compete not only with other magazines but with all other websites on the Internet. 
D)  Web and Internet users tend to be unsophisticated readers. 
A)  People are used to their websites being free. 
B)  They must produce expensive original content. 
C)  They must compete not only with other magazines but with all other websites on the Internet. 
D)  Web and Internet users tend to be unsophisticated readers.

Question 9

Consumer Reports has one of the highest advertising revenue incomes in the industry because of its useful reports on consumer products.

Accepted Answer

A) True 
 B)False

Question 10

_____________ was first published in 1923.Its brief (originally only 28 pages long)presentation of the week's news in review was immediately popular,and it was making a profit within a year of its birth.

Accepted Answer

A)  Time 
B)  Newsweek 
C)  U.S. News & World Report 
D)  Collier's 
A)  Time 
B)  Newsweek 
C)  U.S. News & World Report 
D)  Collier's

Question 11

A _____________ is published by a retail business for readers with demographic characteristics similar to those who buy its products.

Accepted Answer

A)  brand magazine 
B)  magalogue 
C)  synergistic magazine 
D)  platform publication 
A)  brand magazine 
B)  magalogue 
C)  synergistic magazine 
D)  platform publication

Question 12

Describe the competition between magazines and television for advertising dollars.What strategies does each medium employ to prevail?

Accepted Answer

The competition between magazines and te

Question 13

The mass-circulation magazine prospered after the Civil War in part because of changes in postal regulations.

Accepted Answer

A) True 
 B)False

Question 14

The general consensus is that digital content and online versions of magazines substitute for the printed content.

Accepted Answer

A) True 
 B)False

Question 15

When an advertiser demands advance knowledge of editorial content in order to assure itself that it is happy with the placement of its ads near that content,this is referred to as

Accepted Answer

A)  an ad-pull policy. 
B)  pre-screening. 
C)  breaking the firewall. 
D)  magaloguing. 
A)  an ad-pull policy. 
B)  pre-screening. 
C)  breaking the firewall. 
D)  magaloguing.

Question 16

A brand magazine is a publication that has become so well known that it is,in effect,its own brand.

Accepted Answer

A) True 
 B)False

Question 17

Produced to look like a consumer magazine,a _____________ is actually a mail-order catalog.

Accepted Answer

A)  brand magazine 
B)  magalogue 
C)  synergistic magazine 
D)  platform publication 
A)  brand magazine 
B)  magalogue 
C)  synergistic magazine 
D)  platform publication

Question 18

The total number of sold issues of a magazine is its

Accepted Answer

A)  controlled circulation. 
B)  run. 
C)  pass-along readership. 
D)  circulation. 
A)  controlled circulation. 
B)  run. 
C)  pass-along readership. 
D)  circulation.

Question 19

What are the reasons magazines are so attractive to advertisers?

Accepted Answer

Magazines are attractive to advertisers

Question 20

The average ad content to editorial content ratio for an American magazine is _______ .

Accepted Answer

A)  25% to 75% 
B)  61% to 39% 
C)  54% to 46% 
D)  10% to 90% 
A)  25% to 75% 
B)  61% to 39% 
C)  54% to 46% 
D)  10% to 90%

In the early 1800s,U.S.magazines began to less resemble their British forefathers,in large part because of uniquely American

The major circulation-monitoring companies do not include pass-along readership in their circulation totals.

Magazines price advertising space in their pages according to their

What percentage of all U.S.advertising expenditures is given to magazines?

The U.S.mass-circulation popular magazine first prospered in the

The Saturday Evening Post was the first of the mass-circulation magazines to fold after the arrival of television.

_________ appear on virtually all consumer magazines,allowing readers to use their mobile devices to snap a photo and be instantly directed to a website.

Which of the following is NOT among the problems faced by online magazines as they attempt to become profitable?

Consumer Reports has one of the highest advertising revenue incomes in the industry because of its useful reports on consumer products.

_____________ was first published in 1923.Its brief (originally only 28 pages long)presentation of the week's news in review was immediately popular,and it was making a profit within a year of its birth.

A _____________ is published by a retail business for readers with demographic characteristics similar to those who buy its products.

Describe the competition between magazines and television for advertising dollars.What strategies does each medium employ to prevail?

The mass-circulation magazine prospered after the Civil War in part because of changes in postal regulations.

The general consensus is that digital content and online versions of magazines substitute for the printed content.

When an advertiser demands advance knowledge of editorial content in order to assure itself that it is happy with the placement of its ads near that content,this is referred to as

A brand magazine is a publication that has become so well known that it is,in effect,its own brand.

Produced to look like a consumer magazine,a _____________ is actually a mail-order catalog.

The total number of sold issues of a magazine is its

What are the reasons magazines are so attractive to advertisers?

The average ad content to editorial content ratio for an American magazine is _______ .

Mass Communication, Culture, and Media Literacy

Convergence and the Reshaping of Mass Communication

Books

Newspapers

Film

Radio, Recording, and Popular Music

Television, Cable, and Mobile Video

Video Games

The Internet and Social Media

Public Relations

Advertising

Theories and Effects of Mass Communication

Media Freedom, Regulation, and Ethics

Global Media

Filters

Exam 5: Magazines

In the early 1800s,U.S.magazines began to less resemble their British forefathers,in large part because of uniquely American

The major circulation-monitoring companies do not include pass-along readership in their circulation totals.

Magazines price advertising space in their pages according to their

What percentage of all U.S.advertising expenditures is given to magazines?

The U.S.mass-circulation popular magazine first prospered in the

The Saturday Evening Post was the first of the mass-circulation magazines to fold after the arrival of television.

_________ appear on virtually all consumer magazines,allowing readers to use their mobile devices to snap a photo and be instantly directed to a website.

Which of the following is NOT among the problems faced by online magazines as they attempt to become profitable?

Consumer Reports has one of the highest advertising revenue incomes in the industry because of its useful reports on consumer products.

_____________ was first published in 1923.Its brief (originally only 28 pages long)presentation of the week's news in review was immediately popular,and it was making a profit within a year of its birth.

A _____________ is published by a retail business for readers with demographic characteristics similar to those who buy its products.

Describe the competition between magazines and television for advertising dollars.What strategies does each medium employ to prevail?

The mass-circulation magazine prospered after the Civil War in part because of changes in postal regulations.

The general consensus is that digital content and online versions of magazines substitute for the printed content.

When an advertiser demands advance knowledge of editorial content in order to assure itself that it is happy with the placement of its ads near that content,this is referred to as

A brand magazine is a publication that has become so well known that it is,in effect,its own brand.

Produced to look like a consumer magazine,a _____________ is actually a mail-order catalog.

The total number of sold issues of a magazine is its

What are the reasons magazines are so attractive to advertisers?

The average ad content to editorial content ratio for an American magazine is _______ .

Mass Communication, Culture, and Media Literacy

Convergence and the Reshaping of Mass Communication

Books

Newspapers

Film

Radio, Recording, and Popular Music

Television, Cable, and Mobile Video

Video Games

The Internet and Social Media

Public Relations

Advertising

Theories and Effects of Mass Communication

Media Freedom, Regulation, and Ethics

Global Media

Filters