Exam 5: Magazines

Controlled circulation means that magazine publishers intentionally limit the overall size of their readership.

The university alumni magazine that you will receive when you graduate is an example of _____________ magazine.

Of the 20,000 magazines in operation in the country today,7,200 are general-interest consumer magazines.

The Crisis,first published in 1910 as the voice of the National Association for the Advancement of Colored People (NAACP),was founded and edited by noted African-American intellectual

Online magazines are categorized in two ways,as

How much readers enjoy magazine advertising is called

List and define the three forms of magazine circulation.

What factors spurred the success of magazines' era of specialization?

In the late 1900s,magazines were able to reduce cover prices dramatically and thereby increase their readership due to

_____________ are produced by companies specifically for their own employees,customers,and stockholders,or by clubs and associations specifically for their members.

The first magazine in colonial America was

There is no question that the contemporary magazine industry is characterized by specialization and catering to narrow interests.Do you see this as good or bad for a large democracy such as ours?

_____________ carry stories,features,and ads aimed at people in specific professions and are distributed either by professional organizations or by media companies like Whittle Communications and Time Warner.

What are the three broad types of contemporary magazines?

Altering images within magazines has become a heated controversy in the magazine industry.What is your take on the altering of photographs? Do you think this is an appropriate practice? Do you agree with "digitizing" our view of reality? Is this harmful to our culture?

_____________ are magazines sold by subscription and at newsstands,bookstores,and other retail outlets like supermarkets,garden shops,and computer stores.

Although app subscribers make up only 4% of magazine circulation,79 out of the 100 top-grossing "Lifestyle" apps are for magazines.

Describe how advertisers can influence the content of magazines in which their ads appear.How appropriate or inappropriate do you consider this influence? Explain your answer.

In the contemporary world of consumer magazines,being good isn't enough.A publication must be good and

There are more than 85,500 different ___________ in America,representing 26.6 billion annual copies.