Exam 4: Newspapers

Primary among the reasons advertisers like newspapers as an advertising medium is their local nature.

The first African-American newspaper was _____________,published initially in 1827 by John B.Russwurum and the Reverend Samuel Cornish.

Radical change in an industry brought about by the introduction of a new technology or product is known as

Explain the "softening of the news" as it pertains to a media literacy issue.In your opinion,what role do newspapers play in our democratic process? How much influence do newspapers have on how we view the world? In its current state,is the industry giving us what we want? What we need?

In response to radio and magazines' challenge for advertising dollars,newspapers began consolidating into groups,known as _____________.Hearst and Scripps were among the most powerful,owning papers in different cities across the country.

The oldest national daily newspaper in the United States is

What were corantos,diurnals,and broadsides?

The first 10 amendments to the U.S.Constitution are called the

Today's U.S.alternative press has grown out of

Beyond high circulation numbers,newspapers are popular with advertisers for three primary reasons: their reach to 70% of Americans,the good demographics of readers,and the fact that many newspapers

What factors led to the development of the penny press and yellow journalism?

The most important story in a newspaper,as indicated by its placement,is located on the front page,toward the left,and above the fold.

Newspapers have traditionally kept their advertising and editorial functions separate.This is often referred to as the

Approximately what percentage of a daily newspaper's space is given to advertising?

The feature services,or _____________,do not gather and distribute news.Instead,they operate as clearinghouses for the work of columnists,essayists,cartoonists,and other creative individuals.

One penny paper,Horace Greeley's _____________,established the mass newspaper as a powerful medium of social action through its use of non-sensationalistic,issues-oriented,and humanitarian reporting.

Single-sheet announcements or accounts of events imported from England and posted on walls in the American colonies were called

_____________ permit a failing paper to merge most aspects of its business with a successful local competitor,as long as their editorial and reporting operations remain separate.

Because so many newspapers now have online versions of their publications,many observers feel that "circulation" is an insufficient measure of a paper's true readership.They propose a new metric that combines paper and unique online readers called

Describe the current state of newspaper readership.How will this affect the future of the newspaper as an advertising medium,as a business,and as a cultural force?