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Beyond High Circulation Numbers,newspapers Are Popular with Advertisers for Three

Question 50

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Beyond high circulation numbers,newspapers are popular with advertisers for three primary reasons: their reach to 70% of Americans,the good demographics of readers,and the fact that many newspapers


A) are the least expensive medium in which to advertise.
B) have exceedingly loyal readers.
C) are local, so advertisements can reach specific groups of readers..
D) give them cost breaks.

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