Exam 1: Mass Communication, Culture, and Media Literacy

Large,hierarchically structured organizations are typical of

Which of the following is NOT an element of media literacy?

Define culture.

What does it mean to say that there must be a "sharing of meaning" for communication to occur?

Genres are such things as choice of lighting,editing,special effects,camera angle,and size and placement of a headline.

The Osgood and Schramm conception of the mass communication process replaces source and receiver with

The specific internal language of a given medium-for example,the choice of lighting in a soap opera-is a media

Gutenberg not only became world famous as a result of his invention,but rich as well.

The process of creating shared meaning between the mass media and their audiences is

The characteristic,distinctive,standardized style elements of a given form of media expression-for example,the upbeat music that introduces the local evening news-are media

When signs and symbols are interpreted by a participant in the communication process,_____________ is said to have occurred.

An understanding of and respect for the power of media messages is an important media literacy skill.

Communication requires a sharing of meaning.

The culture that seems to hold sway with the majority of a given people is the

People rarely succeed in contesting the dominant culture.