Exam 1: Mass Communication, Culture, and Media Literacy

How do genre conventions and production values differ?

The Gutenberg printing press was an advance over earlier printing presses because it

Biases and predispositions are common forms of noise.

The idea that machines and their development drive economic and cultural change is

Define and explain the third-person effect.

Culture is constructed and maintained

Groups with specific but not dominant cultures that exist as part of those larger cultures are

What is the impact of technology on communication?

The ability to comprehend and use written symbols effectively and efficiently is

An understanding of and respect for the power of media messages,the development of heightened expectations of media content,a knowledge of genre conventions,and the ability to recognize when conventions are being mixed are examples of

Differentiate between encoding and decoding.

The ability to enjoy,understand,and appreciate media content;an understanding of media content as a text that provides insight into our culture and our lives;and an understanding of the ethical and moral obligations of media practitioners are elements of

In Schramm's model of mass communication,messages from the media organization to the mass audience are characterized as

Print helped foster the Industrial Revolution

In mass communication,feedback is typically

The differences between the individual elements of interpersonal and mass communication change the _____________ the communication process.

Anything that interferes with successful communication is said to be

We can think of mass communication as a giant courtroom where,as a people,we discuss and debate our culture-what it is and what we want it to be.This view sees mass communication as a

What is technological determinism?

The common assumption that others are influenced by media messages but we are not is