Exam 10: Marketing: Providing Value to Customers

Market segments consist of groups of potential customers with common characteristics that influence their buying decisions.

Which two segmenting variables would be most important for a company that sells children's hiking boots?

If you are food shopping and see a jar of peanut butter on the shelf with the store's name on it,the branding strategy used is private branding.

As most prices are set when the product leaves the factory,good or bad economic news does not affect a firm's marketing activities

In spite of social media marketing's advantages,fewer than 40% of those surveyed plan to increase their use of social media marketing over the next three to five years.

The presence of an intermediary substantially reduces the number of ____ faced by both consumers and businesses.

During a holiday season,there was a buying frenzy surrounding a fuzzy red doll named _____ after Rosie O'Donnell mentioned the product on TV

The following is a good example of _____: "Congratulations! You've just won a month's free membership! All you have to do is sign up for one of our credit cards."

Even though Generation X individuals (born between 1965 and 1975)were once thought of as "slackers",they actually tend to be self-reliant and successful.

Among Americans born in the last 70 years,according to marketers,_____ is diverse,savvy,and pragmatic.

A good example of _____ is the process whereby cars are built on moving assembly lines made of skillets large enough to hold workers who move along with the cars while they're being assembled.

Labeling offers consumers a glimpse of the product and should be designed to attract their attention.

Many companies manage _____ in an effort to gain favorable publicity for themselves and their products.

Technology is a factor in the _____ marketing environment of most companies.

Managing Domino's Pizza's supply chain can be difficult because Domino's has multiple sales spikes (and lulls).

Roger Levin owns and manages Forever Yours Jewelers in a Midwestern city. Sales clerks are especially trained in meeting customer needs, and the Levin family itself is committed to promoting the image of the store and its products and services. Levin buys frequent spots on a local radio station, and holds monthly giveaway contests to give away $200 items of the winner’s choice. Founded by Levin’s grandfather, the family owned business has been around for 65 years and enjoys an enviable reputation in the community. Recently, an article appeared in the local newspaper revealing Levin’s -The clerks at Forever Yours contribute to promotion through _____.

In 2004,LEGO had reached the "decline" stage as young people were no longer interested in playing with LEGOs.It faced two possibilities: go out of business or reinvent itself.It was able to reinvent itself.

Distribution entails all activities involved in getting the right quantity of your product to your customers at the right time and at a reasonable cost.

A _____ is a letter,sound,or symbol that differentiates a product from similar products on the market.

If you own an automobile dealership,you would be interested in a potential buyer's income,which is a demographic segmentation variable.