Exam 10: Marketing: Providing Value to Customers

A consumer market consists of buyers who want a product for use in making other products.

When the market for it stabilizes,a product has entered the _____ stage of the product life cycle.

Personal selling is very effective for companies that sell their products through an online store.

_____ is the process whereby a firm gets its products to customers.

If you're a high school student who's attending college fairs and talking with your guidance counselor about colleges,you can be said to be in the _____ stage of the consumer buying process.

Even though people today are bombarded with ads,advertising is still the most prevalent form of promotion.

Monthly contests constitute a _____ strategy.

A trademark is a word,letter,sound or symbol that differentiates a product from its competitors.

A company's marketing strategy is a plan for selecting a company's target market and developing advertising materials that can be used to promote products of interest to them.

When skimming pricing is adopted for a new product,it will likely generate early profits.But the early profits will entice competitors to enter the market.

Using demand-based pricing,you work backwards,figuring out how much consumers are willing to pay for a product and then subtracting an amount to cover your profit.

Prior to making a comeback in the last 15 years,the LEGO brand progressed through the _____ stage of the product life cycle.

Companies that ask for a customer's cooperation are engaging in _____.

Typically,all of the following information is included on a packaging label except _____.

A(n)_____ is a wholesaler or retailer who helps move products from their original sources to end users.

Studies show that it is less expensive to attract and sell to a new customer than to an existing one.

A company seeks a(n)_____ by registering the name of a product with the U.S.Patent Trade Office.

When a manufacturer of digital video recorders initially charged a high price but later dropped the price after others entered the market,it was practicing which pricing method?

_____ is a major source of difficulty in managing a supply chain.

When conducting marketing research,the first data looked at by marketers is secondary data.They then collect and analyze primary data.