Question 1

Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.

Accepted Answer

A)  consumer trust 
B)  consumer testimonials 
C)  consumer segmentation 
D)  market segmentation 
A)  consumer trust 
B)  consumer testimonials 
C)  consumer segmentation 
D)  market segmentation

Question 2

The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

Accepted Answer

A) True 
 B)False

Question 3

Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?

Accepted Answer

A)  URL 
B)  Content management systems 
C)  Open system 
D)  Open source 
A)  URL 
B)  Content management systems 
C)  Open system 
D)  Open source

Question 4

What is website software that finds other pages based on keyword matching similar to Google?

Accepted Answer

A)  Dot-com 
B)  Search engine 
C)  Search engine ranking 
D)  Search engine optimization 
A)  Dot-com 
B)  Search engine 
C)  Search engine ranking 
D)  Search engine optimization

Question 5

What is another name for an eshop?

Accepted Answer

A)  C2C 
B)  Estore or etailer 
C)  Ecustomer 
D)  Econsumer 
A)  C2C 
B)  Estore or etailer 
C)  Ecustomer 
D)  Econsumer

Question 6

What is the difference between a business model and an ebusiness model?

Accepted Answer

A)  A business model details how a company creates, delivers, and generates revenue; an ebusiness model does all of the same but on the Internet. 
B)  A business model and an ebusiness model are identical. 
C)  A business model and an ebusiness model are complete opposites. 
D)  An ebusiness model details how a company creates, delivers, and generates revenue; a business model does all the same except on the Internet. 
A)  A business model details how a company creates, delivers, and generates revenue; an ebusiness model does all of the same but on the Internet. 
B)  A business model and an ebusiness model are identical. 
C)  A business model and an ebusiness model are complete opposites. 
D)  An ebusiness model details how a company creates, delivers, and generates revenue; a business model does all the same except on the Internet.

Question 7

Which of the following represents businesses buying from and selling to each other over the Internet?

Accepted Answer

A)  B2B 
B)  B2C 
C)  C2B 
D)  C2C 
A)  B2B 
B)  B2C 
C)  C2B 
D)  C2C

Question 8

A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

Accepted Answer

A) True 
 B)False

Question 9

What is a service that enables instant or real-time communication between people?

Accepted Answer

A)  URL 
B)  IMing 
C)  Tacit knowledge 
D)  Elicit knowledge 
A)  URL 
B)  IMing 
C)  Tacit knowledge 
D)  Elicit knowledge

Question 10

Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos and examples include Netflix and iTunes.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following represents the connecting and communicating tools supporting and driving ebusiness?

Accepted Answer

A)  Email, instant messaging, podcasting, content management systems, and video and web conferencing. 
B)  Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers. 
C)  B2B, B2C, C2C, C2B. 
D)  Advertising fees, license fees, subscription fees, transaction fees, value-added services fees. 
A)  Email, instant messaging, podcasting, content management systems, and video and web conferencing. 
B)  Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers. 
C)  B2B, B2C, C2C, C2B. 
D)  Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 12

The Internet marketplace is free of most forms of traditional sales tax.

Accepted Answer

A) True 
 B)False

Question 13

Carfax is an example of a company that sells its products or services directly to its consumers online. Which ebusiness model is Carfax using?

Accepted Answer

A)  C2B 
B)  C2C 
C)  B2C 
D)  B2B 
A)  C2B 
B)  C2C 
C)  B2C 
D)  B2B

Question 14

Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Accepted Answer

A) True 
 B)False

Question 15

Instant messaging (IMing) is a service that enables instant or real-time communication between people.

Accepted Answer

A) True 
 B)False

Question 16

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

Accepted Answer

A) True 
 B)False

Question 17

What is a plan that details how a company creates, delivers, and generates revenues on the Internet?

Accepted Answer

A)  Ebusiness 
B)  Ebusiness model 
C)  Ecommerce 
D)  Ecommerce model 
A)  Ebusiness 
B)  Ebusiness model 
C)  Ecommerce 
D)  Ecommerce model

Question 18

A webinar is a form of web conferencing that blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

Accepted Answer

A) True 
 B)False

Question 19

What occurs when a system updates information at the same rate it receives the information?

Accepted Answer

A)  Collective intelligence system 
B)  Collaboration system 
C)  Real-time communication 
D)  Knowledge management system 
A)  Collective intelligence system 
B)  Collaboration system 
C)  Real-time communication 
D)  Knowledge management system

Question 20

Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Accepted Answer

A) True 
 B)False

Exam 14: Ebusiness

Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.

The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?

What is website software that finds other pages based on keyword matching similar to Google?

What is another name for an eshop?

What is the difference between a business model and an ebusiness model?

Which of the following represents businesses buying from and selling to each other over the Internet?

A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

What is a service that enables instant or real-time communication between people?

Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos and examples include Netflix and iTunes.

Which of the following represents the connecting and communicating tools supporting and driving ebusiness?

The Internet marketplace is free of most forms of traditional sales tax.

Carfax is an example of a company that sells its products or services directly to its consumers online. Which ebusiness model is Carfax using?

Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Instant messaging (IMing) is a service that enables instant or real-time communication between people.

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

What is a plan that details how a company creates, delivers, and generates revenues on the Internet?

A webinar is a form of web conferencing that blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

What occurs when a system updates information at the same rate it receives the information?

Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Business Driven Technology

Identifying Competitive Advantages

Strategic Initiatives for Implementing Competitive Advantages

Measuring the Success of Strategic Initiatives

Organizational Structures That Support Strategic Initiatives

Valuing and Storing Organizational Informationdatabases

Accessing Organizational Informationdata Warehouses

Understanding Big Data and Its Impact on Business

Enabling the Organizationdecision Making

Extending the Organizationsupply Chain Management

Building a Customer-Centric Organizationcustomer Relationship Management

Integrating the Organization From End to Endenterprise Resource Planning

Creating Innovative Organizations

Creating Collaborative Partnerships

Integrating Wireless Technology in Business

Developing Software to Streamline Operations

Methodologies for Supporting Agile Organizations

Managing Organizational Projects

Business Driven Technology

Identifying Competitive Advantages

Strategic Initiatives for Implementing Competitive Advantages

Measuring the Success of Strategic Initiatives

Organizational Structures That Support Strategic Initiatives

Valuing and Storing Organizational Informationdatabases

Accessing Organizational Informationdata Warehouses

Understanding Big Data and Its Impact on Business

Enabling the Organizationdecision Making

Extending the Organizationsupply Chain Management

Building a Customer-Centric Organizationcustomer Relationship Management

Integrating the Organization From End to Endenterprise Resource Planning

Filters