Exam 11: Customer-Driven Marketing

Cobranding is when a company develops a product for two or more of its customers.

The 80/20 principle states that roughly 80 percent of a product's revenues come from only 20 percent of its buyers.

An interview with 500 reliable consumers is an example of secondary data.

The marketing strategy that focuses on the precise way a B2B purchaser will use a product is known as ______.

Salma is a research specialist in the marketing division.She is working on a project that involves searching through customer database to detect spending patterns or trends that her company could target to increase sales.Salma is

Juan owns a store that sells lampshades.The process of receiving money in return for lamp shades is _____.

A Wisconsin sporting goods store that sells fishing licenses at the start of each sport fishing season is creating _____ utility.

Dominique is campaigning for the city council's initiative related to general public safety.She talks to the public about their concerns.Dominique is engaged in _____ marketing.

Standardization may lead to higher costs.

Market segmentation attempts to isolate the traits that distinguish a certain group of consumers from the overall market.

Which of these best define business intelligence?

_______ utility refers to an orderly transfer of goods and services from the seller to the buyer.

Which utility is created by making a good or service available when customers want and need to purchase it?

Marketing creates people,time,place,and ownership utility.

Family factors have been shown to influence consumer car buying decisions.This is an example of a personal influence on consumer behavior.

Relay for Life raises money for the American Cancer Society for cancer research and treatment.This is an example of _____ marketing.

The marketing function creates all of the following types of utility EXCEPT which utility?

Census data are _____ and _____ data for marketing researchers.

Marketing success depends not on the four individual strategies but on their successful combination.

One of the most common forms of segmenting consumer markets uses characteristics such as age,income,household size,and/or ethnic group.This is known as ________ segmentation.