Exam 7: Personality, Lifestyles, and Values

Marketers use results from AIO surveys to ________.

Motivational research is based on the trait theory of personality.

M&M allows consumers to put names and works on their candy,this is an example of ________.

According to the 80/20 rule,only 20 percent of a product's users account for 80 percent of the volume of product a company sells.

There are 6 categories listed in the Japan VALS™ system.List and briefly describe each of the categories.To which of the six categories of the VALS2™ system would a college professor focused on gaining a high academic reputation belong?

Esso (now Exxon in the United States)used the work of Ernest Dichter to influence its "Put a Tiger in Your Tank" ad campaign.Which of the following conclusions formed the rationale for the famous campaign?

Psychographics use lifestyle profiles to target markets.

Motivational research relies on ________ of individual consumers.

Customs,mores,and conventions are all different types of which of the following?

According to Freud,the system that acts as a referee in the fight between temptation and virtue is called ________.

In the 1950s,an approach called ________ research attempted to use Freudian ideas to understand the deeper meanings of products and advertisements.

There is a growing number of Web sites and magazines catering for specialist interests.These reflect the spectrum of choices.In terms of lifestyle marketing,how would you describe these Web sites and magazines?

AIO surveys help measure ________.

________ is/are a norm that controls basic behaviors such as who does household chores.

An individual with the personality trait of extroversion tends to be quiet and reserved.

Norma Shields is a researcher investigating lifestyles of the rich and famous.This week she is examining her target audience's views on food,the media,fashion,and recreation.Which of the AIO categories does Norma seem to be working on now?

Explain Karen Horney's personality theory.

Freedom,youthfulness,achievement,and materialism are characterized as U.S.________.

Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences?

Linda named her car,which she drove to work every day,Sylvia.She talked to her friends about the personality traits her little car seemed to have.Linda has ________ her car.