Question 1

Which of the following is NOT one of the basic conflicts common to all teens?

Accepted Answer

A)  Autonomy vs. belonging 
B)  Rebellion vs. conformity 
C)  Narcissism vs. conformity 
D)  Idealism vs. activism 
A)  Autonomy vs. belonging 
B)  Rebellion vs. conformity 
C)  Narcissism vs. conformity 
D)  Idealism vs. activism

Question 2

One of the goals of marketing to Gen Yers has been to allow them to remain free of the restraints of wires and cords,but still have media available at any time.The lifestyle created by this approach is referred to as ________.

Accepted Answer

A)  identity renaissance 
B)  cosplay 
C)  distinct-styling 
D)  connexity 
A)  identity renaissance 
B)  cosplay 
C)  distinct-styling 
D)  connexity

Question 3

Most religion-oriented marketing activity in America can be traced to the ________ community.

Accepted Answer

A)  Jewish 
B)  Baby Boomer 
C)  Muslim 
D)  born-again Christian 
A)  Jewish 
B)  Baby Boomer 
C)  Muslim 
D)  born-again Christian

Question 4

Age cohorts share similar problems because they are more genetically similar than are people from other types of cohorts.

Accepted Answer

A) True 
 B)False

Question 5

Through the process of ________,immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.

Accepted Answer

A)  assimilation 
B)  maintenance 
C)  resistance 
D)  warming 
A)  assimilation 
B)  maintenance 
C)  resistance 
D)  warming

Question 6

________ group members tend to be tightly knit,and they infer meaning that goes beyond the spoken word.

Accepted Answer

A)  High-content culture 
B)  Low-content culture 
C)  Mid-content culture 
D)  Host culture 
A)  High-content culture 
B)  Low-content culture 
C)  Mid-content culture 
D)  Host culture

Question 7

Subcultures are defined in such a way that a person may belong to many subcultures at the same time.What in the definition allows any given person to belong to multiple groups,and what subcultures would apply to almost everyone?

Accepted Answer

A subculture is defined by shared belief

Question 8

An extended family unit is characterized by ________ living together.

Accepted Answer

A)  one parent and at least one child 
B)  two parents and at least one child 
C)  two generations of a family 
D)  three generations of a family 
A)  one parent and at least one child 
B)  two parents and at least one child 
C)  two generations of a family 
D)  three generations of a family

Question 9

Marketers must know the needs and wants of their customers.Which of the following presents the most accurate picture of the typical elderly consumer today?

Accepted Answer

A)  Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence. 
B)  Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services. 
C)  Most live with their children, have little savings, and have an increasingly difficult time adjusting to the changing technical world around them. 
D)  Most have refused government support and are going through a hermitization process. They don't trust anyone under 60. 
A)  Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence. 
B)  Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services. 
C)  Most live with their children, have little savings, and have an increasingly difficult time adjusting to the changing technical world around them. 
D)  Most have refused government support and are going through a hermitization process. They don't trust anyone under 60.

Question 10

Which of the following statements about teenagers is true?

Accepted Answer

A)  Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. 
B)  Most primitive cultures have isolated youth between the ages of 13 to 17 as being unstable and incapable of membership in adult life. 
C)  The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 to 70 years ago. 
D)  The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes. 
A)  Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. 
B)  Most primitive cultures have isolated youth between the ages of 13 to 17 as being unstable and incapable of membership in adult life. 
C)  The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 to 70 years ago. 
D)  The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes.

Question 11

________ foods are permissible under the laws of Islam.

Accepted Answer

A)  Kosher 
B)  Organic 
C)  Halal 
D)  Tudung 
A)  Kosher 
B)  Organic 
C)  Halal 
D)  Tudung

Question 12

Shannon Reeves and Tish Phillips remember their days as student protesters in the 1960s.Shannon remembers seeing Jim Hendrix at Woodstock and Tish remembers burning her bra in front of the central administration building at Yale.These memories about cultural heroes and events are one of the chief characteristics of an age ________.

Accepted Answer

A)  paradigm 
B)  renaissance 
C)  cohort 
D)  perception 
A)  paradigm 
B)  renaissance 
C)  cohort 
D)  perception

Question 13

Manuel still remembers the impact of his first college class in the United States.As a new immigrant,he was sincere in his desire to learn about the American culture that he had chosen to adopt.His college professor taught Manuel many things about the American culture.In doing so,the professor was acting as a(n)________.

Accepted Answer

A)  cohort 
B)  acculturation agent 
C)  guidance agent 
D)  ethnographer 
A)  cohort 
B)  acculturation agent 
C)  guidance agent 
D)  ethnographer

Question 14

A mother,a father,and one or more children are considered an extended family.

Accepted Answer

A) True 
 B)False

Question 15

Gen Y'ers are at home in ________,which communicates by texting and IMing.

Accepted Answer

A)  thumb culture 
B)  the tween market 
C)  the gray market 
D)  microculture 
A)  thumb culture 
B)  the tween market 
C)  the gray market 
D)  microculture

Question 16

An age cohort consists of people of similar ages who have similar experiences.

Accepted Answer

A) True 
 B)False

Question 17

Explain the concept of de-ethnicization.Give an example.

Accepted Answer

De-ethnicization refers to the process w

Question 18

What is the most powerful age segment economically in the United States?

Accepted Answer

A)  Generation X 
B)  Generation Y 
C)  The Baby Boomer Generation 
D)  The Silent Generation 
A)  Generation X 
B)  Generation Y 
C)  The Baby Boomer Generation 
D)  The Silent Generation

Question 19

Describe the Baby Boomer market and the impact it has had on marketing efforts.

Accepted Answer

Baby boomers are those who were born bet

Question 20

The popularity of the movie The Passion of the Christ,the book The Da Vinci Code,and the musical The Book of Mormon are evidence of which of the following?

Accepted Answer

A)  Megachurches provide marketing opportunities for niche marketers. 
B)  Religious themes can be effectively used by mainstream marketers. 
C)  Born again Christians are the primary religious market in the U.S. 
D)  Church leaders impact the consumption practices of their followers. 
A)  Megachurches provide marketing opportunities for niche marketers. 
B)  Religious themes can be effectively used by mainstream marketers. 
C)  Born again Christians are the primary religious market in the U.S. 
D)  Church leaders impact the consumption practices of their followers.

Which of the following is NOT one of the basic conflicts common to all teens?

One of the goals of marketing to Gen Yers has been to allow them to remain free of the restraints of wires and cords,but still have media available at any time.The lifestyle created by this approach is referred to as ________.

Most religion-oriented marketing activity in America can be traced to the ________ community.

Age cohorts share similar problems because they are more genetically similar than are people from other types of cohorts.

Through the process of ________,immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.

________ group members tend to be tightly knit,and they infer meaning that goes beyond the spoken word.

Subcultures are defined in such a way that a person may belong to many subcultures at the same time.What in the definition allows any given person to belong to multiple groups,and what subcultures would apply to almost everyone?

An extended family unit is characterized by ________ living together.

Marketers must know the needs and wants of their customers.Which of the following presents the most accurate picture of the typical elderly consumer today?

Which of the following statements about teenagers is true?

________ foods are permissible under the laws of Islam.

A mother,a father,and one or more children are considered an extended family.

Gen Y'ers are at home in ________,which communicates by texting and IMing.

An age cohort consists of people of similar ages who have similar experiences.

Explain the concept of de-ethnicization.Give an example.

What is the most powerful age segment economically in the United States?

Describe the Baby Boomer market and the impact it has had on marketing efforts.

The popularity of the movie The Passion of the Christ,the book The Da Vinci Code,and the musical The Book of Mormon are evidence of which of the following?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters

Exam 13: Subcultures

Which of the following is NOT one of the basic conflicts common to all teens?

One of the goals of marketing to Gen Yers has been to allow them to remain free of the restraints of wires and cords,but still have media available at any time.The lifestyle created by this approach is referred to as ________.

Most religion-oriented marketing activity in America can be traced to the ________ community.

Age cohorts share similar problems because they are more genetically similar than are people from other types of cohorts.

Through the process of ________,immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.

________ group members tend to be tightly knit,and they infer meaning that goes beyond the spoken word.

Subcultures are defined in such a way that a person may belong to many subcultures at the same time.What in the definition allows any given person to belong to multiple groups,and what subcultures would apply to almost everyone?

An extended family unit is characterized by ________ living together.

Marketers must know the needs and wants of their customers.Which of the following presents the most accurate picture of the typical elderly consumer today?

Which of the following statements about teenagers is true?

________ foods are permissible under the laws of Islam.

A mother,a father,and one or more children are considered an extended family.

Gen Y'ers are at home in ________,which communicates by texting and IMing.

An age cohort consists of people of similar ages who have similar experiences.

Explain the concept of de-ethnicization.Give an example.

What is the most powerful age segment economically in the United States?

Describe the Baby Boomer market and the impact it has had on marketing efforts.

The popularity of the movie The Passion of the Christ,the book The Da Vinci Code,and the musical The Book of Mormon are evidence of which of the following?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters