Exam 12: Income and Social Class

Allison is considered part of the "luxury is functional' group.Given this information,describe Allison's attitude about luxury and how she spends her money.

Some theorists do not include income in their measure of social class,arguing that it is unnecessary.Defend this point of view and also explain why income is added when measuring social class in marketing.

Tian Zhao's parents were peasants from central China.Tian earned a degree in electronics from a university and now works for a medium-sized firm building computer components.Tian has purchased a Canon camera and a Dell computer,and he wears Nike running shoes.He is a member of the mass class.

We tend to marry people in a similar social class to ours.Sociologists call this ________,or assortative mating.

If a member of the upper class wore shredded Levi's jeans to a formal party,the person would be exhibiting a sophisticated form of conspicuous consumption known as ________.

Jim is considered a part of the upper middle class,while Marcos is considered part of the lower upper class.Jim and Marcos have been identified in terms of ________.

Of the countries listed below,which is thought to be highly status-conscious?

John Jones purchases products to show visible evidence of his ability to afford luxury goods,John is practicing ________.

American spendthrifts outnumber American tightwads.

Education is one determining factor in future income.

Explain the term "nouveau rich."

Hundreds of millions of consumers around the world have the purchasing power to afford higher quality products.This consumer group,known as the ________,tend to buy affordable cars rather than luxury cars.

Samuel would like to use occupational prestige to measure social class,but his study is international,and prestige of occupation changes from one culture to the next.

________ describes consumers in terms of their aesthetic and intellectual preferences.

Which of the following is NOT listed as a determiner of how much a person will save (saving rate)?

China's economic boom has created 130 million people in what social class?

When people are differentiated in terms of their aesthetic and intellectual preferences,a ________ is being applied.

A person who receives rewards and status because of his hard work is said to have ________ status.

Sandra decided to become a nurse after several years as an elementary teacher.She still wanted to help people but in a different manner.Sandra's case is an example of which of the following?

Discretionary income is the money available to a household over and above that required for a comfortable standard of living.