Exam 14: Owned,interactive, and Earned Media

Most branded apps are free but linked prominently to a brand.

A shelf talker is an example of publicity media.

To get consumers to come back frequently to its website,Amazon.com is considering developing a series of movie critics and book reviewers discussing DVDs and books that are available to the market that week.The format is designed to be entertaining.Explain what this internet practice is called and why advertisers are starting to use it more often.

Similar to television programs,microblogs are a new form of web advertising that present several episodes in a developing story.

The term ________ refers to commercial content posted on the pages of social media users.

Which of the following is most closely associated with the B2C2C concept?

Runners can compare performances,set up profiles,and meet new friends on Nike's Nike Plus website.Nike Plus is part of a ________.

A(n)________ is a personal publishing site created by an individual to write about things that interest him or her.

In most Western countries,the internet is a system with little policing.

Which of the following refers to big packages of media,such as print,broadcast,social media,or mobile media?

User-generated ads are the extra-long,skinny ads running down the right or left side of a website.

In an effort to build awareness for her company's new line of smartphones designed for young teenagers,Melinda invited media representatives to an event at which the two lead designers for the new phone would present information and answer any media questions.Melinda has planned a ________.

Sampling is a type of promotion that allows a consumer to try a product or service before buying it.

A(n)________ is an easily portable mini-computer.

In earned publicity terms,a mention can be either positive or negative.

Which of the following moves individualized communication into a form of mass communication?

Which of the following can marketers use to make sure that their advertisements are NOT seen as intrusive?

Bob and Larry,owners of a fly-fishing equipment and accessories business,want to reach out to customers who have made at least one purchase to encourage additional purchases and to strengthen the brand relationship.They would like to offer discounts to their best customers.Which of the following would be the most efficient and cost-effective way for Bob and Larry to reach this target population?

Whether or not a website is effective depends on its stickiness and its ease of navigation.

The unique appearance of a company's delivery truck is an example of ________.