Exam 11: Sales Management and Sales 2.0
Exam 1: Overview of Personal Selling126 Questions
Exam 2: Building Trust and Sales Ethics109 Questions
Exam 3: Understanding Buyers143 Questions
Exam 4: Communication Skills134 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue121 Questions
Exam 6: Planning Sales Dialogues and Presentations138 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value133 Questions
Exam 8: Addressing Concerns and Earning Commitment138 Questions
Exam 9: Expanding Customer Relations140 Questions
Exam 10: Adding Value: Self-Leadership and Teamwork154 Questions
Exam 11: Sales Management and Sales 2.0186 Questions
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Which of the following is a type of reward/compensation system used to motivate and compensate salespeople?
(Multiple Choice)
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Tom has just completed determining the job qualifications for a new position his company has open. His next step is to conduct a job analysis of that position.
(True/False)
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Sales managers must have a deep understanding of the personal selling function in order to manage the sales management process.
(True/False)
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Which of the following is not one of the sales organization "Best Practices" identified in the text?
(Multiple Choice)
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The third major step of the recruitment and selection process is:
(Multiple Choice)
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The disadvantage of the sales organization audit is that it fails to identify the causes of problems identified through the process.
(True/False)
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Good sales managers should be reluctant to use one or more sources of power.
(True/False)
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Sales managers' ability to focus on continual development of salespeople through provision of feedback and serving as a role model is referred to as ________________.
(Short Answer)
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Planning for recruitment and selection is the first step of the recruitment and selection process. The second major step is:
(Multiple Choice)
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Which of the following is not one of the major steps in the sales management process?
(Multiple Choice)
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Tim has just completed setting the sales training objectives. He should now focus on evaluating sales training alternatives.
(True/False)
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Motivation is a function of persistence, direction, and intensity.
(True/False)
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Brandi is a sales manager focusing on outcomes. She motivates her salespeople by offering rewards for good performance and threatening punishments for poor performance. Sandy has a transactional leadership style.
(True/False)
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Jakeem wants to implement a collaborative relationship strategy. He should employ a "collaborative" selling approach.
(True/False)
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Sales managers should develop one or more selling strategies before setting the corresponding relationship strategies.
(True/False)
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Which of the following is not one of the sources of power described in the text?
(Multiple Choice)
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Susan is classifying her accounts into categories so that she can develop the appropriate relationship strategy for each category. Susan is working on her account targeting strategy.
(True/False)
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Before Jim, a sales manager, can begin thinking about "developing the sales force," he needs to first define the strategic role of the selling function.
(True/False)
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_________________rating scales is a performance evaluation method with the ability to link salesperson behaviors with specific outcomes and allow managers to indicate the level of behavior a specific salesperson is achieved.
(Short Answer)
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According to the text, the use of team selling is increasing in many firms.
(True/False)
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