Question 1

People,organizations,and public issues appearing regularly on the covers of prominent magazines is a method used to

Accepted Answer

A) confer status. 
B) celebrate events. 
C) provide fortune. 
D) promote objectivity in reporting. 
A) confer status. 
B) celebrate events. 
C) provide fortune. 
D) promote objectivity in reporting.

Question 2

Sociologist Robert Park studied

Accepted Answer

A) the history of radio broadcasting. 
B) how newspapers helped immigrants to the U.S.adjust to their environments and taught them the customs and opinions of people in their new home country. 
C) the role the Internet played in the aftermath of the September 11,2001,tragedy. 
D) rock music as a social problem. 
A) the history of radio broadcasting. 
B) how newspapers helped immigrants to the U.S.adjust to their environments and taught them the customs and opinions of people in their new home country. 
C) the role the Internet played in the aftermath of the September 11,2001,tragedy. 
D) rock music as a social problem.

Question 3

In an effort to better understand and combat a malaria outbreak in Kenya,public health researchers monitored the content of ________ to map the spread of the disease.

Accepted Answer

A) television reports 
B) text messages 
C) emails 
D) health surveys 
A) television reports 
B) text messages 
C) emails 
D) health surveys

Question 4

Discuss how the recent war with Iraq may have a narcotizing effect for some viewers,and provide illustrations to support your answer.

Accepted Answer

The recent war with Iraq may have a narc

Question 5

The media often reaffirm proper behavior by showing what happens to people who violate social expectations.

Accepted Answer

A) True 
 B)False

Question 6

Which sociological perspective would be most likely to focus on gatekeeping as a process that reflects a desire to maximize profits by those with power and authority?

Accepted Answer

A) Functionalist perspective 
B) Conflict perspective 
C) Interactionist perspective 
D) Global perspective 
A) Functionalist perspective 
B) Conflict perspective 
C) Interactionist perspective 
D) Global perspective

Question 7

Which sociological perspective would be most likely to focus on the functions of the mass media in conferring status on people,organizations,and public issues?

Accepted Answer

A) Functionalist perspective 
B) Conflict perspective 
C) Interactionist perspective 
D) Feminist perspective 
A) Functionalist perspective 
B) Conflict perspective 
C) Interactionist perspective 
D) Feminist perspective

Question 8

A new sort of ________ is emerging online: communities developing around common interests or shared identities.

Accepted Answer

A) interactive niche 
B) tribalism 
C) online nest 
D) identity cell 
A) interactive niche 
B) tribalism 
C) online nest 
D) identity cell

Question 9

The function of media advertising is to support the economy,provide information about products,and underwrite media costs associated with

Accepted Answer

A) conferment of status. 
B) promotion of consumption. 
C) enforcement of social norms. 
D) surveillance of the social environment. 
A) conferment of status. 
B) promotion of consumption. 
C) enforcement of social norms. 
D) surveillance of the social environment.

Question 10

Which of the following terms is used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences?

Accepted Answer

A) Transmitters 
B) Opinion leaders 
C) Mass media 
D) Narcotizers 
A) Transmitters 
B) Opinion leaders 
C) Mass media 
D) Narcotizers

Question 11

The term media monitoring is used most often to refer to

Accepted Answer

A) parents checking what their child watches. 
B) the government censoring media. 
C) interest groups' monitoring of content. 
D) studios following what is a "hit." 
A) parents checking what their child watches. 
B) the government censoring media. 
C) interest groups' monitoring of content. 
D) studios following what is a "hit."

Question 12

Realistic portrayals of minorities and working-class persons tend to be ignored by mass media decision-makers primarily because

Accepted Answer

A) viewers only enjoy fantasizing about being rich and powerful. 
B) most decisions are driven by Nielsen ratings. 
C) most decisions are made overwhelmingly by wealthy White males. 
D) minorities and working-class people feel ashamed of their social position. 
A) viewers only enjoy fantasizing about being rich and powerful. 
B) most decisions are driven by Nielsen ratings. 
C) most decisions are made overwhelmingly by wealthy White males. 
D) minorities and working-class people feel ashamed of their social position.

Question 13

Functionalists believe the media reflects and even exacerbates many of the divisions in our society and world,including those based on gender,race,ethnicity,and social class.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements is true?

Accepted Answer

A) The narcotizing dysfunction of the media was identified in the 1980s after the deluge of cable news programming. 
B) Massive amounts of information tend to excite audiences. 
C) The numbing effect of the narcotizing dysfunction may prevent people from taking action in response to compelling issues. 
D) The term narcotizing dysfunction was created by feminist scholars. 
A) The narcotizing dysfunction of the media was identified in the 1980s after the deluge of cable news programming. 
B) Massive amounts of information tend to excite audiences. 
C) The numbing effect of the narcotizing dysfunction may prevent people from taking action in response to compelling issues. 
D) The term narcotizing dysfunction was created by feminist scholars.

Question 15

The inclusion of local news on 24-hour cable news channels contributed to the growth of ________ media.

Accepted Answer

A) around-the-clock 
B) community-centered 
C) local-centric 
D) hyper-local 
A) around-the-clock 
B) community-centered 
C) local-centric 
D) hyper-local

Question 16

Conflict theorists typically emphasize

Accepted Answer

A) the conferral of status. 
B) the promotion of consumption. 
C) the digital divide. 
D) the enforcement of social norms. 
A) the conferral of status. 
B) the promotion of consumption. 
C) the digital divide. 
D) the enforcement of social norms.

Question 17

George is the executive producer of a small recording company with an established label.He rejects a popular local band because it competes with a group already on their label.He functions as a

Accepted Answer

A) gatekeeper. 
B) censor. 
C) comptroller. 
D) watchdog. 
A) gatekeeper. 
B) censor. 
C) comptroller. 
D) watchdog.

Question 18

A person who influences the opinions and decisions of others through day-to-day personal contact and communication is referred to as a(n)

Accepted Answer

A) gatekeeper. 
B) opinion leader. 
C) specialist. 
D) concentrator. 
A) gatekeeper. 
B) opinion leader. 
C) specialist. 
D) concentrator.

Question 19

Discuss censorship.Do you believe that the Internet should be a free and open exchange of ideas and information? Why or why not?

Accepted Answer

Censorship is the suppression or control

Question 20

Which of the following statements concerning media portrayal of gender roles would the feminist perspective most likely endorse?

Accepted Answer

A) Women are overrepresented in most television roles. 
B) Women are often portrayed as being in need of rescue by males. 
C) Men are often portrayed as compliant,working-class persons. 
D) Women are portrayed as overweight and dull in most television roles. 
A) Women are overrepresented in most television roles. 
B) Women are often portrayed as being in need of rescue by males. 
C) Men are often portrayed as compliant,working-class persons. 
D) Women are portrayed as overweight and dull in most television roles.

People,organizations,and public issues appearing regularly on the covers of prominent magazines is a method used to

Sociologist Robert Park studied

In an effort to better understand and combat a malaria outbreak in Kenya,public health researchers monitored the content of ________ to map the spread of the disease.

Discuss how the recent war with Iraq may have a narcotizing effect for some viewers,and provide illustrations to support your answer.

The media often reaffirm proper behavior by showing what happens to people who violate social expectations.

Which sociological perspective would be most likely to focus on gatekeeping as a process that reflects a desire to maximize profits by those with power and authority?

Which sociological perspective would be most likely to focus on the functions of the mass media in conferring status on people,organizations,and public issues?

A new sort of ________ is emerging online: communities developing around common interests or shared identities.

The function of media advertising is to support the economy,provide information about products,and underwrite media costs associated with

Which of the following terms is used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences?

The term media monitoring is used most often to refer to

Realistic portrayals of minorities and working-class persons tend to be ignored by mass media decision-makers primarily because

Functionalists believe the media reflects and even exacerbates many of the divisions in our society and world,including those based on gender,race,ethnicity,and social class.

Which of the following statements is true?

The inclusion of local news on 24-hour cable news channels contributed to the growth of ________ media.

Conflict theorists typically emphasize

George is the executive producer of a small recording company with an established label.He rejects a popular local band because it competes with a group already on their label.He functions as a

A person who influences the opinions and decisions of others through day-to-day personal contact and communication is referred to as a(n)

Discuss censorship.Do you believe that the Internet should be a free and open exchange of ideas and information? Why or why not?

Which of the following statements concerning media portrayal of gender roles would the feminist perspective most likely endorse?

Understanding Sociology

Sociological Research

Culture

Socialization and the Life Course

Social Interaction, groups, and Social Structure

Deviance, crime, and Social Control

Stratification and Social Mobility in the United States

Global Inequality

Racial and Ethnic Inequality

Stratification by Gender

The Family and Intimate Relationships

Education and Religion

Government and the Economy

Health, population, and the Environment

Social Change in the Global Community

Filters

Exam 6: Mass Media and Social Media

People,organizations,and public issues appearing regularly on the covers of prominent magazines is a method used to

Sociologist Robert Park studied

In an effort to better understand and combat a malaria outbreak in Kenya,public health researchers monitored the content of ________ to map the spread of the disease.

Discuss how the recent war with Iraq may have a narcotizing effect for some viewers,and provide illustrations to support your answer.

The media often reaffirm proper behavior by showing what happens to people who violate social expectations.

Which sociological perspective would be most likely to focus on gatekeeping as a process that reflects a desire to maximize profits by those with power and authority?

Which sociological perspective would be most likely to focus on the functions of the mass media in conferring status on people,organizations,and public issues?

A new sort of ________ is emerging online: communities developing around common interests or shared identities.

The function of media advertising is to support the economy,provide information about products,and underwrite media costs associated with

Which of the following terms is used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences?

The term media monitoring is used most often to refer to

Realistic portrayals of minorities and working-class persons tend to be ignored by mass media decision-makers primarily because

Functionalists believe the media reflects and even exacerbates many of the divisions in our society and world,including those based on gender,race,ethnicity,and social class.

Which of the following statements is true?

The inclusion of local news on 24-hour cable news channels contributed to the growth of ________ media.

Conflict theorists typically emphasize

George is the executive producer of a small recording company with an established label.He rejects a popular local band because it competes with a group already on their label.He functions as a

A person who influences the opinions and decisions of others through day-to-day personal contact and communication is referred to as a(n)

Discuss censorship.Do you believe that the Internet should be a free and open exchange of ideas and information? Why or why not?

Which of the following statements concerning media portrayal of gender roles would the feminist perspective most likely endorse?

Understanding Sociology

Sociological Research

Culture

Socialization and the Life Course

Social Interaction, groups, and Social Structure

Deviance, crime, and Social Control

Stratification and Social Mobility in the United States

Global Inequality

Racial and Ethnic Inequality

Stratification by Gender

The Family and Intimate Relationships

Education and Religion

Government and the Economy

Health, population, and the Environment

Social Change in the Global Community

Filters