Exam 3: Strategic Market Planning

There are ________ different types of SBUs represented within the BCG growth-market share matrix.

Analysis of the external environment of an organization identifies the organization's ________.

Which of the following types of managers would be most likely to engage in operational planning on a regular basis?

On the BCG growth-market share matrix, question marks are also referred to as problem children.

In recent years, security regulations enacted through the Transportation Safety Administration have affected Southwest Airlines. These regulations are part of the ________ affecting this airline.

Orkin Pest Control Service knows homeowners skimp on maintenance such as pest control during recessions. It also knows that the more consumers know about bugs, the more likely they are to buy the company's services. So Orkin teamed with the Smithsonian Institution on the Insect Safari, a traveling exhibit designed to teach people about the critters. The Safari truck visited 108 cities during one year, leaving a wake of creeped-out insectophobes reaching for the phone numbers of the local Orkin franchise. Business increased in each city the Safari truck visited. Decisions on which cities to visit and what kinds of promotion to use in each city visited are both examples of ________ plans.

Why might a company choose a diversification strategy?

The four Ps are the components of the ________.

Why is it important to consider marketing as an investment rather than as an expense?

Which of the following most accurately identifies a difference between a weakness and a threat in SWOT analysis?

A firm's pricing strategy includes plans for prices for the final consumer as well as pricing that the firm will charge wholesalers and retailers.

As a part of the ________ process of market planning, managers need to look carefully at why a company isn't meeting its objectives.

Employee morale, promotion strategies, and competitors' reactions are all aspects of a company's internal environment.

________ is the managerial decision process that matches the organization's resources and capabilities to its market opportunities for long-term growth.

Briefly explain the difference between lagging indicators and leading indicators.

________ is a tool management uses to assess the potential of a firm's business portfolio. It helps management decide how to allocate resources among the firm's current SBUs.

Vice presidents of large companies are typically in charge of ________ planning.

Many airlines now sell tickets almost exclusively through online third-party vendors. This is an example of a ________ strategy.

How do product development strategies create growth? Give an example of how a company could use a product development strategy.

Unilever makes Rexona deodorant and antiperspirant, a leading brand of deodorant and antiperspirant. Because the worldwide market for deodorants and antiperspirants is growing rapidly, Rexona would be classified as a ________ on the BCG growth-market share matrix.