Question 1

Which of the following statements about the adopter categories is true?

Accepted Answer

A)  More than 50 percent of the population is classified as late majority adopters. 
B)  Early adopters are risk averse. 
C)  Early majority adopters are typically middle class and like to buy established products. 
D)  Innovators are a much larger group than laggards. 
E)  Late majority adopters are typically unconcerned about social acceptance. 
A)  More than 50 percent of the population is classified as late majority adopters. 
B)  Early adopters are risk averse. 
C)  Early majority adopters are typically middle class and like to buy established products. 
D)  Innovators are a much larger group than laggards. 
E)  Late majority adopters are typically unconcerned about social acceptance.

Question 2

In the new product development process, a description of the features a product will have and the benefits those features will provide a customer is called a(n) ________.

Accepted Answer

A)  product idea 
B)  product concept 
C)  product image 
D)  augmented product 
E)  product personality 
A)  product idea 
B)  product concept 
C)  product image 
D)  augmented product 
E)  product personality

Question 3

Explain why marketers need to understand the views of consumers in dealing with the compatibility and complexity of innovations.

Accepted Answer

Compatibility is the extent to which a n

Question 4

A convergence is a type of discontinuous innovation.

Accepted Answer

A) True 
 B)False

Question 5

The state of Missouri is an offering that can be promoted as a great place to locate a new business.

Accepted Answer

A) True 
 B)False

Question 6

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Accepted Answer

A) True 
 B)False

Question 7

Marketers classify products based on where and how consumers buy the products.

Accepted Answer

A) True 
 B)False

Question 8

In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product.

Accepted Answer

A)  problem recognition 
B)  product concept development and screening 
C)  idea generation 
D)  commercialization 
E)  technical development 
A)  problem recognition 
B)  product concept development and screening 
C)  idea generation 
D)  commercialization 
E)  technical development

Question 9

MRO products are goods that businesses use for ________.

Accepted Answer

A)  management, research, and ordering 
B)  marketing, relationship-building, and operating 
C)  maintenance, research, and organizing 
D)  maintenance, repair, and operating 
E)  marketing, research, and organizing 
A)  management, research, and ordering 
B)  marketing, relationship-building, and operating 
C)  maintenance, research, and organizing 
D)  maintenance, repair, and operating 
E)  marketing, research, and organizing

Question 10

Marketers estimate ________ when they determine whether anyone is likely to buy a new product.

Accepted Answer

A)  pricing points 
B)  diffusion rates 
C)  commercial success 
D)  technical success 
E)  creative success 
A)  pricing points 
B)  diffusion rates 
C)  commercial success 
D)  technical success 
E)  creative success

Question 11

Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

Accepted Answer

A) True 
 B)False

Question 12

According to the Federal Trade Commission, a product may be called new for only ________.

Accepted Answer

A)  three months 
B)  six months 
C)  nine months 
D)  one year 
E)  two years 
A)  three months 
B)  six months 
C)  nine months 
D)  one year 
E)  two years

Question 13

Pepsi-Cola's development of Wild Cherry Pepsi, a cherry-flavored soda, is an example of a ________.

Accepted Answer

A)  dynamically continuous innovation 
B)  convergent innovation 
C)  disruptive innovation 
D)  continuous innovation 
E)  discontinuous innovation 
A)  dynamically continuous innovation 
B)  convergent innovation 
C)  disruptive innovation 
D)  continuous innovation 
E)  discontinuous innovation

Question 14

What must marketers do during the marketing strategy development phase of the new-product-development process?

Accepted Answer

Marketers must identify the ta

Question 15

A(n) ________ is a new product that copies, with slight modification, the design of an original product.

Accepted Answer

A)  augmented product 
B)  discontinuous innovation 
C)  dynamically continuous innovation 
D)  continuous innovation 
E)  knockoff 
A)  augmented product 
B)  discontinuous innovation 
C)  dynamically continuous innovation 
D)  continuous innovation 
E)  knockoff

Question 16

After the business analysis phase of the new product development process, a physical version of the product is typically developed. This is called a ________.

Accepted Answer

A)  test market 
B)  focus group 
C)  business analysis 
D)  product concept 
E)  prototype 
A)  test market 
B)  focus group 
C)  business analysis 
D)  product concept 
E)  prototype

Question 17

Which of the following statements about durable goods is true?

Accepted Answer

A)  Durable goods are more likely than perishable goods to involve low-involvement decisions. 
B)  The information search is quicker for durable goods than it is for nondurable goods. 
C)  Consumers purchasing durable goods are likely to use habitual decision making. 
D)  Product evaluation is more likely to take place for nondurable goods than for durable goods. 
E)  Durable goods provide a benefit over a long period of time. 
A)  Durable goods are more likely than perishable goods to involve low-involvement decisions. 
B)  The information search is quicker for durable goods than it is for nondurable goods. 
C)  Consumers purchasing durable goods are likely to use habitual decision making. 
D)  Product evaluation is more likely to take place for nondurable goods than for durable goods. 
E)  Durable goods provide a benefit over a long period of time.

Question 18

________ is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

Accepted Answer

A)  Commercialization 
B)  Product testing 
C)  Product adoption 
D)  Diffusion 
E)  Positioning 
A)  Commercialization 
B)  Product testing 
C)  Product adoption 
D)  Diffusion 
E)  Positioning

Question 19

Compare and contrast the three types of convenience products.

Accepted Answer

Marketers classify convenience products

Question 20

Consumers' perception of relative advantage would help determine the success of a new magazine targeted to girls between the ages of 14 and 17.

Accepted Answer

A) True 
 B)False

Which of the following statements about the adopter categories is true?

In the new product development process, a description of the features a product will have and the benefits those features will provide a customer is called a(n) ________.

Explain why marketers need to understand the views of consumers in dealing with the compatibility and complexity of innovations.

A convergence is a type of discontinuous innovation.

The state of Missouri is an offering that can be promoted as a great place to locate a new business.

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Marketers classify products based on where and how consumers buy the products.

In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product.

MRO products are goods that businesses use for ________.

Marketers estimate ________ when they determine whether anyone is likely to buy a new product.

Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

According to the Federal Trade Commission, a product may be called new for only ________.

Pepsi-Cola's development of Wild Cherry Pepsi, a cherry-flavored soda, is an example of a ________.

What must marketers do during the marketing strategy development phase of the new-product-development process?

A(n) ________ is a new product that copies, with slight modification, the design of an original product.

After the business analysis phase of the new product development process, a physical version of the product is typically developed. This is called a ________.

Which of the following statements about durable goods is true?

________ is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

Compare and contrast the three types of convenience products.

Consumers' perception of relative advantage would help determine the success of a new magazine targeted to girls between the ages of 14 and 17.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

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Exam 8: Product I: Innovation and New Product Development

Which of the following statements about the adopter categories is true?

In the new product development process, a description of the features a product will have and the benefits those features will provide a customer is called a(n) ________.

Explain why marketers need to understand the views of consumers in dealing with the compatibility and complexity of innovations.

A convergence is a type of discontinuous innovation.

The state of Missouri is an offering that can be promoted as a great place to locate a new business.

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Marketers classify products based on where and how consumers buy the products.

In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product.

MRO products are goods that businesses use for ________.

Marketers estimate ________ when they determine whether anyone is likely to buy a new product.

Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

According to the Federal Trade Commission, a product may be called new for only ________.

Pepsi-Cola's development of Wild Cherry Pepsi, a cherry-flavored soda, is an example of a ________.

What must marketers do during the marketing strategy development phase of the new-product-development process?

A(n) ________ is a new product that copies, with slight modification, the design of an original product.

After the business analysis phase of the new product development process, a physical version of the product is typically developed. This is called a ________.

Which of the following statements about durable goods is true?

________ is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

Compare and contrast the three types of convenience products.

Consumers' perception of relative advantage would help determine the success of a new magazine targeted to girls between the ages of 14 and 17.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

Filters