Question 1

Experiential marketing provides people with a/an ______.

Accepted Answer

A) market survey about personality 
B) sample in mall kiosks 
C) hands-on experience of what the company stands for 
D) opportunity to invest in the company 
A) market survey about personality 
B) sample in mall kiosks 
C) hands-on experience of what the company stands for 
D) opportunity to invest in the company

Question 2

When creating content to drive sales and engage your customers,it is more important to be truthful than to monitor your language,opinions,and standpoints.

Accepted Answer

A) True 
 B)False

Question 3

Why would an entrepreneur be constantly tweaking the marketing mix?

Accepted Answer

A) to adjust to a competitive and ever-changing market 
B) to adjust for improvements in the product or service 
C) to take advantage of new ways of marketing,especially the Internet 
D) to make sure that they are still on track with their original plan 
A) to adjust to a competitive and ever-changing market 
B) to adjust for improvements in the product or service 
C) to take advantage of new ways of marketing,especially the Internet 
D) to make sure that they are still on track with their original plan

Question 4

The traditional marketing mix is made up of these four main elements,known as the 4Ps.

Accepted Answer

A) People,Prospect,Presence,Pitch 
B) Process,Presentation,Perception,Profit 
C) Product,Price,Promotion,Place 
D) Package,Passion,Perspective,Personality 
A) People,Prospect,Presence,Pitch 
B) Process,Presentation,Perception,Profit 
C) Product,Price,Promotion,Place 
D) Package,Passion,Perspective,Personality

Question 5

According to the S.A.V.E.framework,customers are drawn to ______.

Accepted Answer

A) value more than to price 
B) price more than to value 
C) both price and value in equal measure 
D) only price 
A) value more than to price 
B) price more than to value 
C) both price and value in equal measure 
D) only price

Question 6

Branding is the process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others.

Accepted Answer

A) True 
 B)False

Question 7

Once developed,the marketing mix remains stable over time.

Accepted Answer

A) True 
 B)False

Question 8

Selena Gomez has 135 million Instagram followers and she is paid for her posts.Gomez is a/an ______.

Accepted Answer

A) influencer 
B) contributor 
C) brand ambassador 
D) market leader 
A) influencer 
B) contributor 
C) brand ambassador 
D) market leader

Question 9

Because of the nature of guerrilla marketing,its use is limited to entrepreneurs and small businesses.

Accepted Answer

A) True 
 B)False

Question 10

All startups use guerrilla marketing because it hardly ever fails.

Accepted Answer

A) True 
 B)False

Question 11

What percentage of communication is achieved through actual words?

Accepted Answer

A) 7% 
B) 20% 
C) 1% 
D) 44% 
A) 7% 
B) 20% 
C) 1% 
D) 44%

Question 12

Some people expand the 4 Ps to include people and owner personality.

Accepted Answer

A) True 
 B)False

Question 13

The Eat My Words® SMILE and SCRATCH Test™ were devised in order to test ______.

Accepted Answer

A) a company's promotional materials 
B) the user experience of a company's line of products 
C) the effectiveness of company or product name 
D) the effectiveness of a company's product pitch 
A) a company's promotional materials 
B) the user experience of a company's line of products 
C) the effectiveness of company or product name 
D) the effectiveness of a company's product pitch

Question 14

Coca-Cola's "the happiness machine"-a vending machine that gives out seemingly endless cans of Coca-Cola,plus surprise gifts such as bunches of flowers,balloon animals,pizzas,and giant sandwiches-is an example of ______.

Accepted Answer

A) entrepreneurial marketing 
B) traditional marketing 
C) guerrilla marketing 
D) transactional marketing 
A) entrepreneurial marketing 
B) traditional marketing 
C) guerrilla marketing 
D) transactional marketing

Question 15

Pricing is based on the amount the customer is expected to pay for the product,its perceived value,and the degree to which the price can be raised or lowered depending on ______.

Accepted Answer

A) market demand and competitor pricing 
B) manufacturing costs and location 
C) marketing campaigns and customer feedback 
D) wholesaler discounts and retail markup 
A) market demand and competitor pricing 
B) manufacturing costs and location 
C) marketing campaigns and customer feedback 
D) wholesaler discounts and retail markup

Question 16

Karen's company manufactures high-end designer cookware.The handles of the cookware remain cool when used on a stovetop and have slip-on covers for the handles to be used for removing the product from the oven.This demonstrates what element in the marketing mix?

Accepted Answer

A) promotion 
B) service 
C) customer orientation 
D) product 
A) promotion 
B) service 
C) customer orientation 
D) product

Question 17

Which of the following components of a food truck business demonstrates the element of "place" from the marketing mix?

Accepted Answer

A) ensuring the price is comparable to local eateries 
B) offering a cuisine not available from other restaurants in the region 
C) posting the menu online 
D) parking and selling food in a busy downtown area 
A) ensuring the price is comparable to local eateries 
B) offering a cuisine not available from other restaurants in the region 
C) posting the menu online 
D) parking and selling food in a busy downtown area

Question 18

Which of the following statements about personal branding is true?

Accepted Answer

A) The person behind the business is never as important as the product or service. 
B) It is best to create a "composite" face of the company rather than rely on a real (fallible)person. 
C) It is only important once a company is established. 
D) It is always part of a company's success. 
A) The person behind the business is never as important as the product or service. 
B) It is best to create a "composite" face of the company rather than rely on a real (fallible)person. 
C) It is only important once a company is established. 
D) It is always part of a company's success.

Question 19

You should monitor your social media at least once per day,if not more often.

Accepted Answer

A) True 
 B)False

Question 20

What is meant by guerrilla marketing?

Accepted Answer

A) any marketing conducted by an entrepreneur 
B) lower cost,inexpensive marketing through unconventional means 
C) a set of processes based on traditional marketing practices 
D) marketing conducted by people who do not have a traditional marketing job title or role 
A) any marketing conducted by an entrepreneur 
B) lower cost,inexpensive marketing through unconventional means 
C) a set of processes based on traditional marketing practices 
D) marketing conducted by people who do not have a traditional marketing job title or role

Experiential marketing provides people with a/an ______.

When creating content to drive sales and engage your customers,it is more important to be truthful than to monitor your language,opinions,and standpoints.

Why would an entrepreneur be constantly tweaking the marketing mix?

The traditional marketing mix is made up of these four main elements,known as the 4Ps.

According to the S.A.V.E.framework,customers are drawn to ______.

Branding is the process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others.

Once developed,the marketing mix remains stable over time.

Selena Gomez has 135 million Instagram followers and she is paid for her posts.Gomez is a/an ______.

Because of the nature of guerrilla marketing,its use is limited to entrepreneurs and small businesses.

All startups use guerrilla marketing because it hardly ever fails.

What percentage of communication is achieved through actual words?

Some people expand the 4 Ps to include people and owner personality.

The Eat My Words® SMILE and SCRATCH Test™ were devised in order to test ______.

Coca-Cola's "the happiness machine"-a vending machine that gives out seemingly endless cans of Coca-Cola,plus surprise gifts such as bunches of flowers,balloon animals,pizzas,and giant sandwiches-is an example of ______.

Pricing is based on the amount the customer is expected to pay for the product,its perceived value,and the degree to which the price can be raised or lowered depending on ______.

Karen's company manufactures high-end designer cookware.The handles of the cookware remain cool when used on a stovetop and have slip-on covers for the handles to be used for removing the product from the oven.This demonstrates what element in the marketing mix?

Which of the following components of a food truck business demonstrates the element of "place" from the marketing mix?

Which of the following statements about personal branding is true?

You should monitor your social media at least once per day,if not more often.

What is meant by guerrilla marketing?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Developing Networks and Building Teams

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Supporting Social Entrepreneurship

Financial Statements and Projections for Startups

The Pitch Deck

Filters

Exam 15: Engaging Customers Through Marketing

Experiential marketing provides people with a/an ______.

When creating content to drive sales and engage your customers,it is more important to be truthful than to monitor your language,opinions,and standpoints.

Why would an entrepreneur be constantly tweaking the marketing mix?

The traditional marketing mix is made up of these four main elements,known as the 4Ps.

According to the S.A.V.E.framework,customers are drawn to ______.

Branding is the process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others.

Once developed,the marketing mix remains stable over time.

Selena Gomez has 135 million Instagram followers and she is paid for her posts.Gomez is a/an ______.

Because of the nature of guerrilla marketing,its use is limited to entrepreneurs and small businesses.

All startups use guerrilla marketing because it hardly ever fails.

What percentage of communication is achieved through actual words?

Some people expand the 4 Ps to include people and owner personality.

The Eat My Words® SMILE and SCRATCH Test™ were devised in order to test ______.

Coca-Cola's "the happiness machine"-a vending machine that gives out seemingly endless cans of Coca-Cola,plus surprise gifts such as bunches of flowers,balloon animals,pizzas,and giant sandwiches-is an example of ______.

Pricing is based on the amount the customer is expected to pay for the product,its perceived value,and the degree to which the price can be raised or lowered depending on ______.

Karen's company manufactures high-end designer cookware.The handles of the cookware remain cool when used on a stovetop and have slip-on covers for the handles to be used for removing the product from the oven.This demonstrates what element in the marketing mix?

Which of the following components of a food truck business demonstrates the element of "place" from the marketing mix?

Which of the following statements about personal branding is true?

You should monitor your social media at least once per day,if not more often.

What is meant by guerrilla marketing?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Developing Networks and Building Teams

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Supporting Social Entrepreneurship

Financial Statements and Projections for Startups

The Pitch Deck

Filters