Question 1

Nonparametric tests are conducted in SPSS via the NONPARAMETRIC TESTS program.

Accepted Answer

A) True 
 B)False

Question 2

As a general rule to follow to determine which of the different measures of location to use,if the variable is measured on a nominal scale,________ is the appropriate measure of central tendency that should be used.

Accepted Answer

A) mean 
B) median 
C) mode 
D) range 
A) mean 
B) median 
C) mode 
D) range

Question 3

The two-sample median test is not as powerful as the Mann-Whitney U test.

Accepted Answer

A) True 
 B)False

Question 4

________ is a measure of the percentage improvement in predicting the value of the dependent variable,given the value of the independent variable in contingency table analysis.

Accepted Answer

A) Tau b 
B) Symmetric lambda 
C) Asymmetric lambda 
D) Tau c 
A) Tau b 
B) Symmetric lambda 
C) Asymmetric lambda 
D) Tau c

Question 5

The difference between the smallest and the largest values in a distribution is the ________.

Accepted Answer

A) mean 
B) median 
C) mode 
D) range 
A) mean 
B) median 
C) mode 
D) range

Question 6

In tests of associations,the null hypothesis is that there is no association between the variables (H0:......is NOT related to.... ).

Accepted Answer

A) True 
 B)False

Question 7

When conducting cross-tabulation analysis in practice,if H0 is rejected,the pattern of the relationship should be interpreted by computing an appropriate statistic (phi coefficient,contingency,Cramer's V,lambda coefficient,or other statistics).

Accepted Answer

A) True 
 B)False

Question 8

The null hypothesis refers to a specified value of the population parameter,not a sample statistic.

Accepted Answer

A) True 
 B)False

Question 9

The ________ is the most appropriate measure of central tendency for interval or ratio data.

Accepted Answer

A) mean 
B) median 
C) mode 
D) range 
A) mean 
B) median 
C) mode 
D) range

Question 10

A nonparametric test that analyzes the differences between the paired observations,taking into account the magnitude of the differences is the ________.

Accepted Answer

A) Wilcoxon matched-pairs signed-ranks test 
B) sign test 
C) McNemar test 
D) runs test 
A) Wilcoxon matched-pairs signed-ranks test 
B) sign test 
C) McNemar test 
D) runs test

Question 11

The null hypothesis is always the hypothesis that is tested.

Accepted Answer

A) True 
 B)False

Question 12

Mean,median,variance,standard deviation,minimum,maximum,and range are some of the statistics that can be calculated via ________,________,and ________ in SPSS.

Accepted Answer

A) FREQUENCIES;EXPLORE;and DESCRIPTIVES 
B) DESCRIPTIVES;COUNTS;and EXPLORE 
C) EXPLORE;DESCRIPTIVES;and COUNTS 
D) COUNTS;FREQUENCIES;and DESCRIPTIVES 
A) FREQUENCIES;EXPLORE;and DESCRIPTIVES 
B) DESCRIPTIVES;COUNTS;and EXPLORE 
C) EXPLORE;DESCRIPTIVES;and COUNTS 
D) COUNTS;FREQUENCIES;and DESCRIPTIVES

Question 13

If the calculated value of the test statistic is less than the critical value of the test statistic (TS CR),the null hypothesis is rejected.

Accepted Answer

A) True 
 B)False

Question 14

What is the correct expression of the null hypothesis for the alternative hypothesis: the percentage of Internet users who use the Internet for shopping is greater than .40?

Accepted Answer

A) H0: π 1: π > .40 
C) H0: π = .40 
D) H1: π ≠ .40 
A) H0: π 1: π > .40 
C) H0: π = .40 
D) H1: π ≠ .40

Question 15

The F test of sample variance may be performed if it is not known whether the two populations have equal variance.In this case the hypotheses are ________.

Accepted Answer

A) H0:μ1 = μ2 H1:μ1 ≠ μ2 
B) H0:σ12 = σ22 H1:σ12 ≠ σ22 
C) H0:μ ≤ 4.0 H1:μ > 4.0 
D) H0: π1 = π2 H1: π1 ≠ π2 
A) H0:μ1 = μ2 H1:μ1 ≠ μ2 
B) H0:σ12 = σ22 H1:σ12 ≠ σ22 
C) H0:μ ≤ 4.0 H1:μ > 4.0 
D) H0: π1 = π2 H1: π1 ≠ π2

Question 16

________ are hypothesis testing procedures that assume that the variables are measured on a nominal or ordinal scale.

Accepted Answer

A) Parameter tests 
B) Parametric tests 
C) Nonparametric tests 
D) None of the above 
A) Parameter tests 
B) Parametric tests 
C) Nonparametric tests 
D) None of the above

Question 17

The first step in hypothesis testing is to select an appropriate statistical technique and the corresponding test statistic.

Accepted Answer

A) True 
 B)False

Question 18

The mean is sensitive to extremely small or extremely large values (outliers).

Accepted Answer

A) True 
 B)False

Question 19

The last step involved in hypothesis testing is ________.

Accepted Answer

A) reject or do not reject the null hypothesis 
B) draw a marketing research conclusion 
C) compare the probability with level of significance alpha (α) 
D) determine the probability associated with the test statistic under the null hypothesis 
A) reject or do not reject the null hypothesis 
B) draw a marketing research conclusion 
C) compare the probability with level of significance alpha (α) 
D) determine the probability associated with the test statistic under the null hypothesis

Question 20

Which statement is not related to statistics associated with cross-tabulation?

Accepted Answer

A) The statistical significance of the observed association is commonly measured by the chi-square statistic. 
B) The t test could be conducted on the mean of one sample or two samples of observations. 
C) Generally,the strength of association is of interest only if the association is statistically significant. 
D) The strength of association can be measured by the phi correlation coefficient,the contingency coefficient,Cramer's V,and the lambda coefficient. 
A) The statistical significance of the observed association is commonly measured by the chi-square statistic. 
B) The t test could be conducted on the mean of one sample or two samples of observations. 
C) Generally,the strength of association is of interest only if the association is statistically significant. 
D) The strength of association can be measured by the phi correlation coefficient,the contingency coefficient,Cramer's V,and the lambda coefficient.

Exam 15: Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Nonparametric tests are conducted in SPSS via the NONPARAMETRIC TESTS program.

As a general rule to follow to determine which of the different measures of location to use,if the variable is measured on a nominal scale,________ is the appropriate measure of central tendency that should be used.

The two-sample median test is not as powerful as the Mann-Whitney U test.

________ is a measure of the percentage improvement in predicting the value of the dependent variable,given the value of the independent variable in contingency table analysis.

The difference between the smallest and the largest values in a distribution is the ________.

In tests of associations,the null hypothesis is that there is no association between the variables (H0:......is NOT related to.... ).

When conducting cross-tabulation analysis in practice,if H0 is rejected,the pattern of the relationship should be interpreted by computing an appropriate statistic (phi coefficient,contingency,Cramer's V,lambda coefficient,or other statistics).

The null hypothesis refers to a specified value of the population parameter,not a sample statistic.

The ________ is the most appropriate measure of central tendency for interval or ratio data.

A nonparametric test that analyzes the differences between the paired observations,taking into account the magnitude of the differences is the ________.

The null hypothesis is always the hypothesis that is tested.

Mean,median,variance,standard deviation,minimum,maximum,and range are some of the statistics that can be calculated via ________,________,and ________ in SPSS.

If the calculated value of the test statistic is less than the critical value of the test statistic (TS CR),the null hypothesis is rejected.

What is the correct expression of the null hypothesis for the alternative hypothesis: the percentage of Internet users who use the Internet for shopping is greater than .40?

The F test of sample variance may be performed if it is not known whether the two populations have equal variance.In this case the hypotheses are ________.

________ are hypothesis testing procedures that assume that the variables are measured on a nominal or ordinal scale.

The first step in hypothesis testing is to select an appropriate statistical technique and the corresponding test statistic.

The mean is sensitive to extremely small or extremely large values (outliers).

The last step involved in hypothesis testing is ________.

Which statement is not related to statistics associated with cross-tabulation?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters

In tests of associations,the null hypothesis is that there is no association between the variables (H₀:......is NOT related to.... ).

When conducting cross-tabulation analysis in practice,if H₀ is rejected,the pattern of the relationship should be interpreted by computing an appropriate statistic (phi coefficient,contingency,Cramer's V,lambda coefficient,or other statistics).

Mean,median,variance,standard deviation,minimum,maximum,and range are some of the statistics that can be calculated via ,,and in SPSS.

If the calculated value of the test statistic is less than the critical value of the test statistic (TS _CR),the null hypothesis is rejected.