Question 1

RMSR is an absolute fit index.

Accepted Answer

A) True 
 B)False

Question 2

A 0.04 value for RMSEA is considered conservative.

Accepted Answer

A) True 
 B)False

Question 3

In a tests of a structural model,the path between store preference and store patronage has a coefficient of 0.85.What does this provide evidence of?

Accepted Answer

A) time order of occurrence 
B) nonspurious association 
C) absence of other casual factors 
D) the hypothesis that preference causes store patronage is supported 
E) none of the above 
A) time order of occurrence 
B) nonspurious association 
C) absence of other casual factors 
D) the hypothesis that preference causes store patronage is supported 
E) none of the above

Question 4

________ is established when the measured items are conceptually consistent with a construct definition.

Accepted Answer

A) Nomological validity 
B) Composite reliability 
C) Convergent validity 
D) Discriminant validity 
E) None of the above 
A) Nomological validity 
B) Composite reliability 
C) Convergent validity 
D) Discriminant validity 
E) None of the above

Question 5

Construct validity is established when the measured items are conceptually consistent with a construct definition.

Accepted Answer

A) True 
 B)False

Question 6

GFI of .95 or higher is a way to help make sure that the model is identified.

Accepted Answer

A) True 
 B)False

Question 7

Dependence relationships are represented with ________ in a path model.

Accepted Answer

A) two-headed straight arrows 
B) two-headed curved arrows 
C) ovals 
D) boxes 
E) none of the above 
A) two-headed straight arrows 
B) two-headed curved arrows 
C) ovals 
D) boxes 
E) none of the above

Question 8

Describe the process of conducting SEM and explain the various steps involved.

Accepted Answer

The process of conducting SEM is describ

Question 9

Which is not an incremental fit index?

Accepted Answer

A) GFI 
B) NFI 
C) CFI 
D) RMSR 
E) A and D 
A) GFI 
B) NFI 
C) CFI 
D) RMSR 
E) A and D

Question 10

A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola company.The results show that a significant relationship exists between advertising effectiveness and sales.The estimated value of the standardized path estimate is .035.The Coca-Cola management dismisses the finding because the relationship is trivial.

Accepted Answer

A) True 
 B)False

Question 11

SEM analysis is based on raw data,rather than a correlation or covariance.

Accepted Answer

A) True 
 B)False

Question 12

TLI is an absolute fit index.

Accepted Answer

A) True 
 B)False

Question 13

SEM models are estimated so as to ________.

Accepted Answer

A) maximize the likelihood function. 
B) minimize the difference between the observed and estimated covariance matrices. 
C) minimize the sum of squares between constructs. 
D) minimize the least squared difference. 
E) both A and C 
A) maximize the likelihood function. 
B) minimize the difference between the observed and estimated covariance matrices. 
C) minimize the sum of squares between constructs. 
D) minimize the least squared difference. 
E) both A and C

Question 14

Which of the following are true regarding exogenous constructs?

Accepted Answer

A) An exogenous construct is the latent,multi-item equivalent of an independent variable in traditional multivariate analysis. 
B) An exogenous construct is determined by factors outside of the model. 
C) Graphically,an exogenous construct does not have any paths coming to it. 
D) A and C are correct. 
E) A,B,and C are correct. 
A) An exogenous construct is the latent,multi-item equivalent of an independent variable in traditional multivariate analysis. 
B) An exogenous construct is determined by factors outside of the model. 
C) Graphically,an exogenous construct does not have any paths coming to it. 
D) A and C are correct. 
E) A,B,and C are correct.

Question 15

SEM can be thought of as a combination of which two techniques?

Accepted Answer

A) MANOVA and ANOVA 
B) MANOVA and Exploratory factor analysis 
C) Factor analysis and multiple regression analysis 
D) MANOVA and multiple regression analysis 
E) Discriminant analysis and cluster analysis 
A) MANOVA and ANOVA 
B) MANOVA and Exploratory factor analysis 
C) Factor analysis and multiple regression analysis 
D) MANOVA and multiple regression analysis 
E) Discriminant analysis and cluster analysis

Question 16

A 0.90 value for RMSEA is considered conservative.

Accepted Answer

A) True 
 B)False

Question 17

When two constructs are theoretically unrelated to each other,the path between those two constructs should be "fixed."

Accepted Answer

A) True 
 B)False

Question 18

Having at least three observed variables for each latent construct is a way to help make sure that the model is identified.

Accepted Answer

A) True 
 B)False

Question 19

The confirmatory factor analysis is used to verify the factor structure of a set of observed variables.

Accepted Answer

A) True 
 B)False

Question 20

Describe the specification of a structural model.

Accepted Answer

In moving from the measurement model to

Exam 22: Structural Equation Modeling and Path Analysis

RMSR is an absolute fit index.

A 0.04 value for RMSEA is considered conservative.

In a tests of a structural model,the path between store preference and store patronage has a coefficient of 0.85.What does this provide evidence of?

________ is established when the measured items are conceptually consistent with a construct definition.

Construct validity is established when the measured items are conceptually consistent with a construct definition.

GFI of .95 or higher is a way to help make sure that the model is identified.

Dependence relationships are represented with ________ in a path model.

Describe the process of conducting SEM and explain the various steps involved.

Which is not an incremental fit index?

SEM analysis is based on raw data,rather than a correlation or covariance.

TLI is an absolute fit index.

SEM models are estimated so as to ________.

Which of the following are true regarding exogenous constructs?

SEM can be thought of as a combination of which two techniques?

A 0.90 value for RMSEA is considered conservative.

When two constructs are theoretically unrelated to each other,the path between those two constructs should be "fixed."

Having at least three observed variables for each latent construct is a way to help make sure that the model is identified.

The confirmatory factor analysis is used to verify the factor structure of a set of observed variables.

Describe the specification of a structural model.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Report Preparation and Presentation

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