Exam 3: Research Design

Cohort analysis is a type of multiple cross-sectional design that consists of a series of surveys conducted at appropriate time intervals,where the cohort serves as the basic unit of analysis.

________ is the error due to the particular sample selected being an imperfect representation of the population of interest.It may be defined as the variation between the true mean value for the sample and the true mean value of the population.

According to your text,non-representativeness in panels may arise because of all of the following except ________.

Briefly define and discuss random sampling error,non-sampling error,and the two major types of non-sampling error.

A formal research design specifies the methods for selecting the sources of information and for collecting data from those sources.A ________ design requires a clear specification of the who,what,when,where,why,and way (the six Ws)of the research.

The researcher defines the mission and governance of a social media community.

Discuss how the Internet can facilitate the implementation of different types of research designs.

You work for Innovative Focus,an internationally recognized consulting firm.You are working on the Waterpik account to help them with finding their next successful product.You are meeting with the Waterpik marketing professionals tomorrow to conduct a trends meeting to list and prioritize key consumer wants and needs.You have also scheduled a meeting with the Waterpik engineers to uncover applicable technologies and the company's internal competencies.What type of research are you conducting in your meetings with Waterpik?

Shorter Labs is conducting experiments to see if shoppers will buy unknown products if they are sent coupons.Shorter Labs is conducting causal research.

A longitudinal design differs from a cross-sectional design in that the sample or samples remain the same over time.

Research designs may be broadly classified as ________ or ________ (Figure 3.1 in the text).

Jerry and the team working on the Roger Tire Company marketing research project are developing ways to test their hypothesis that drivers of larger trucks prefer dual belted radial tires.What type of research are they conducting?

Single cross-sectional designs are also called ________.

________ is a type of non-sampling error arising from respondents who do respond but give inaccurate answers,or their answers are mis-recorded or mis-analyzed.It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project.

A major difference between exploratory and descriptive research is that exploratory research is characterized by the prior formulation of specific hypotheses.