Exam 5: Exploratory Research Design: Qualitative Research

Discuss the advantages of online focus groups.

The procedure for planning and conducting focus groups is described in Figure 5.3 in the text.Planning begins with ________.

Focus groups are a(n)________ research procedure and projective techniques are a(n)________ research procedure.

Discuss the five themes qualitative research has uncovered about baby boomers.Why is this type of research important?

A focus group interview conducted by two moderators where the moderators deliberately take opposite positions on the issues to be discussed is called a ________.

In a depth interview,the interviewer should ________.

The findings of qualitative research should be regarded as conclusive and used to make generalizations to the population of interest.

Depth interviews are like focus group in all of the following ways except ________.

It is not possible to conduct depth interview using social media.

Online focus groups are appropriate for every research situation.

Projective techniques are different from focus groups and depth interview techniques in that projective techniques attempt to disguise the purpose of the research.

________ are the most important qualitative research procedure.

Which of the situations mentioned below is not suitable for online focus groups?

Focus groups can use several variations of the standard procedure.Which of the following is not one of the variations mentioned in your text?

In a study the researcher was investigating attitudes toward airlines among male middle managers.Questions asked included,"What would it be like if you could no longer use airplanes?" Responses like,"Without planes,I would have to rely on e-mail,letters,and telephone calls" were received.This suggests that what airlines sell to the managers is face-to-face communication.The depth interview techniques used in the study is called ________.

One advantage of focus groups is synergism which results because the participants' feelings are similar to those of other group members;they feel comfortable and therefore willing to express their ideas and feelings.

________ is a type of depth interview that attempts to locate personal sore spots related to deeply felt personal concerns.

________ is a technique for conducting depth interviews in which the symbolic meaning of objects is analyzed by comparing them with their opposites.

To minimize negative effects that may arise from disguising the purpose of the qualitative research,the respondents should be informed up front that the true purpose of the research is being disguised so as not to bias the responses.

Symbolic analysis attempts to analyze the symbolic meaning of objects by comparing them with their opposites.