Exam 6: Descriptive Research Design: Survey and Observation

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The Internet is the fastest method of obtaining data from a large number of respondents.There are many reasons for this speed.Which of the following is not one of those reasons?

(Multiple Choice)

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(80)

Question 41

Response latency is used as a measure of the relative preference for various alternatives.

(True/False)

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Question 42

Observing children playing with new toys is an example of unstructured observation.

(True/False)

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Question 43

Questions that require respondents to choose from a set of predetermined answers are ________ questions.

(Multiple Choice)

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Question 44

To conduct an e-mail survey,the survey is written within the body of the e-mail message.

(True/False)

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Question 45

Not all survey methods are appropriate in a given situation.

(True/False)

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Question 46

Table 6.2 in the text provides a comparative evaluation of survey methods.Mall intercept surveys allow for diversity of questions.Which two additional methods are also shown as high on the diversity of question criteria?

(Multiple Choice)

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Question 47

Nielsen uses audimeters attached to television sets to continually record what channel the set is tuned to.This is an example of ________.

(Multiple Choice)

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Question 48

Generally,the pantry audit is conducted in conjunction with one of the survey methods.

(True/False)

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Question 49

In unstructured observation,potential for observer bias is high.For this reason,the observation findings should be treated as hypotheses to be tested rather than as conclusive findings.

(True/False)

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Question 50

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

(Multiple Choice)

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Question 51

It is best to view observation as a complement to survey methods,rather than as being in competition with them.

(True/False)

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Question 52

Which of the following advantages is not a reason why data analysis bias is low for audits and content analysis?

(Multiple Choice)

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Question 53

Which of the following is not a personal interview method?

(Multiple Choice)

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Question 54

________ includes observation as well as analysis.

(Multiple Choice)

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Question 55

The use of physical stimuli is not limited in ________.

(Multiple Choice)

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Question 56

Decisions related to "monetary versus non-monetary" and "prepaid versus promised amount" relate to which portion of the mail interview package?

(Multiple Choice)

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Question 57

Computer assisted personal interviews tend to be the most expensive mode of data collection per completed response.

(True/False)

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Question 58

Which of the following statements is true about ethnographic research?

(Multiple Choice)

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Question 59

Mail panels can be used to obtain information from the same respondents repeatedly.

(True/False)

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(65)

Question 60

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Exam 6: Descriptive Research Design: Survey and Observation

The Internet is the fastest method of obtaining data from a large number of respondents.There are many reasons for this speed.Which of the following is not one of those reasons?

Response latency is used as a measure of the relative preference for various alternatives.

Observing children playing with new toys is an example of unstructured observation.

Questions that require respondents to choose from a set of predetermined answers are ________ questions.

To conduct an e-mail survey,the survey is written within the body of the e-mail message.

Not all survey methods are appropriate in a given situation.

Table 6.2 in the text provides a comparative evaluation of survey methods.Mall intercept surveys allow for diversity of questions.Which two additional methods are also shown as high on the diversity of question criteria?

Nielsen uses audimeters attached to television sets to continually record what channel the set is tuned to.This is an example of ________.

Generally,the pantry audit is conducted in conjunction with one of the survey methods.

In unstructured observation,potential for observer bias is high.For this reason,the observation findings should be treated as hypotheses to be tested rather than as conclusive findings.

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

It is best to view observation as a complement to survey methods,rather than as being in competition with them.

Which of the following advantages is not a reason why data analysis bias is low for audits and content analysis?

Which of the following is not a personal interview method?

________ includes observation as well as analysis.

The use of physical stimuli is not limited in ________.

Decisions related to "monetary versus non-monetary" and "prepaid versus promised amount" relate to which portion of the mail interview package?

Computer assisted personal interviews tend to be the most expensive mode of data collection per completed response.

Which of the following statements is true about ethnographic research?

Mail panels can be used to obtain information from the same respondents repeatedly.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

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