Exam 19: The Global Marketplace

means adjusting the marketing strategy and mix elements to each international target market.

The whole- channel view recognizes that to compete internationally a company must effectively design and manage a standardized global marketing plan.

How has the Internet affected how companies set prices on global products?

Think Ink is a growing company that sells a variety of inks for home and business printers.Management at Think Ink has decided to open a sales branch overseas to handle sales and distribution abroad.Think Ink is engaging in _ .

World product groups,geographical organizations,and international subsidiaries are all options for organizing a(n).

There is concern that through the _ lower barriers inside Europe will create only thicker outside walls.

Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know.

Which of the following is a sociocultural factor that a company should consider before deciding to enter an international market?

CAFTA- DR has eliminated all trade barriers and investment restrictions among the United States,Canada,and Mexico.

As an example of straight product extension,Coca- Cola calls its American low- calorie beverage Diet Coke by the name of Light in many foreign markets.

A company could conduct direct exporting in all of the following ways EXCEPT which one?

As global trade is growing,global competition is _ .

Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.

Regardless of how companies go about pricing their products,their foreign prices will probably be their domestic prices.

The European Union represents one of the world's single largest markets.

A firm normally gets into international marketing by simply shipping out its goods.If its international sales expand,the company organizes a(n).

The simplest way to enter a foreign market is through .

A _ is one that,by operating in more than one country,gains marketing,production,research and development,and financial advantages that are not available to purely domestic competitors.

All of the following are types of joint ventures EXCEPT .

Formed in 2004 and formalized in 2008,makes up the largest trading block after NAFTA and the European Union.