Exam 19: The Global Marketplace

A(n)_ is a tax levied by a foreign government against certain imported products.

Sony found that Japanese commuters had difficulty using standard laptops on crowded rush- hour trains since standing commuters have no laps.So Sony created the U as a "standing computer." The U includes a touch screen and small keyboard that can be used while standing or on the move.This is an example of .

Which of the following is designed to help foster trade between nations?

Describe the purpose,roles,and achievements of GATT and the World Trade Organization.

In a(n),executives are trained in worldwide operations,not just domestic or international operations.

A Chinese New Year television ad features a dragon in a holiday parade,adorned with red Coke cans.The spot concludes,"For many centuries,the color red has been the color for good luck and prosperity.Who are we to argue with ancient wisdom?" This is an example of .

Identify the three major ways a company can manage its international marketing.

A Gucci handbag may sell for $60 in Italy and $240 in the United States.It must add the cost of transportation,tariffs,importer margin,wholesaler margin,and retailer margin to its factory price.Gucci faces a problem.

Industrializing economies do NOT include .

means selling largely the same products and using the same marketing approaches worldwide.

Finnish cell phone maker Nokia customized its cell phones for the Asian market by raising the ring volume so phones could be heard on crowded streets.This is an example of product invention.

GATT is a 62- year- old treaty designed to promote world trade by reducing tariffs and other international trade barriers.

industries are safe from foreign competition.

Sellers may eventually move into ,whereby they handle their own exports.The investment and risk are somewhat greater in this strategy.

Briefly explain why economic communities are formed.

Concluding in 1994,the Uruguay Round reduced trade barriers,set international standards for trade,and established the to enforce GATT rules.

Sears opened up department stores in Mexico and Spain,where it found qualified local manufacturers to produce many of the product it sells.This type of joint venture is known as .

ventures consist of one company joining forces with foreign investors to create a local business in which they share ownership and control.

All of the following are political- legal factors that should be considered when deciding whether to do business in a given country EXCEPT which one?

In 2005,the established a free trade zone between the United States and Costa Rica,the Dominican Republic,El Salvador,Guatemala,Honduras,and Nicaragua.