Question 1

In considering the changing American family,which of the following are marketers likely to consider the LEAST important?

Accepted Answer

A) The number of traditional households has increased. 
B) Married couples with children make up less than 25% of the nation's households. 
C) The number of stay- at- home fathers has increased in the past 20 years. 
D) Baby boomers are hitting retirement age. 
E) The number of married couples with both partners working outside of the home has increased. 
A) The number of traditional households has increased. 
B) Married couples with children make up less than 25% of the nation's households. 
C) The number of stay- at- home fathers has increased in the past 20 years. 
D) Baby boomers are hitting retirement age. 
E) The number of married couples with both partners working outside of the home has increased.

Question 2

Which of the following geographical areas has NOT seen a recent population increase?

Accepted Answer

A) the South 
B) the Northeast 
C) suburbs 
D) micropolitan areas 
E) the West 
A) the South 
B) the Northeast 
C) suburbs 
D) micropolitan areas 
E) the West

Question 3

How might a marketer act in a socially responsible way toward the general public?

Accepted Answer

Marketers may work to protect the long-

Question 4

Of the following diversity segments in the American population,which is currently the largest?

Accepted Answer

A) Asian Americans 
B) Hispanics 
C) adults with disabilities 
D) African Americans 
E) telecommuters 
A) Asian Americans 
B) Hispanics 
C) adults with disabilities 
D) African Americans 
E) telecommuters

Question 5

Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies.Innovations sells its products to markets.

Accepted Answer

A) internal 
B) financial 
C) business 
D) consumer 
E) government 
A) internal 
B) financial 
C) business 
D) consumer 
E) government

Question 6

The three largest generational groups in America are the baby boomers,Generation X,and .

Accepted Answer

A) Millennials 
B) tweens 
C) seniors 
D) teens 
E) toddlers 
A) Millennials 
B) tweens 
C) seniors 
D) teens 
E) toddlers

Question 7

As a response to the Great Recession,most consumers have .

Accepted Answer

A) seen their home values increase 
B) increased their investments in the stock market 
C) adopted back- to- basics spending patterns 
D) amassed record levels of debt 
E) abandoned value marketing 
A) seen their home values increase 
B) increased their investments in the stock market 
C) adopted back- to- basics spending patterns 
D) amassed record levels of debt 
E) abandoned value marketing

Question 8

ING,an international insurance and financial services company,is the primary sponsor of the annual New York City Marathon,which is attended by over one million fans and watched by approximately 300 million viewers worldwide.The ING logo and name appear throughout the race course.ING most likely sponsors the event in order to appeal to which type of public?

Accepted Answer

A) general 
B) internal 
C) financial 
D) government 
E) citizen- action 
A) general 
B) internal 
C) financial 
D) government 
E) citizen- action

Question 9

Your marketing department is currently researching the size,density,location,age,and occupations of your target market.Which environment is being researched?

Accepted Answer

A) cultural 
B) demographic 
C) geographic 
D) economic 
E) psychographic 
A) cultural 
B) demographic 
C) geographic 
D) economic 
E) psychographic

Question 10

The LOHAS market is most closely associated with which of the following cultural trends?

Accepted Answer

A) increased patriotism 
B) thriftiness 
C) environmental sustainability 
D) organized religion 
E) distrust of political systems 
A) increased patriotism 
B) thriftiness 
C) environmental sustainability 
D) organized religion 
E) distrust of political systems

Question 11

A regional supermarket chain runs print,radio,and television advertisements announcing that 1% of each of its sales is donated to local after- school programs for underprivileged youth.This is an example of marketing.

Accepted Answer

A) tiered 
B) cause- related 
C) generational 
D) cultural 
E) sustainable 
A) tiered 
B) cause- related 
C) generational 
D) cultural 
E) sustainable

Question 12

Today's technological environment changes more rapidly than core cultural beliefs do.

Accepted Answer

A) True 
 B)False

Question 13

Rachel Patino works for a wholesale company called Distributors Unlimited.She is responsible for buying and selling goods at a profit to small retailers.What is her market?

Accepted Answer

A) reseller 
B) consumer 
C) retail 
D) business 
E) wholesale 
A) reseller 
B) consumer 
C) retail 
D) business 
E) wholesale

Question 14

Which of the following explains why few companies have been successful in shutting down critics who post complaints on the Web?

Accepted Answer

A) The courts have typically refused to hear any cases against individual critics. 
B) Registering domain names to prevent critical Web sites is a lengthy process. 
C) Companies have found that it is more effective to respond in kind with attacks against critics. 
D) Web sites using "I hate" or "sucks" in the title along with a company's name can be easily confused with the company's actual Web site. 
E) The criticism is usually interpreted as protected speech. 
A) The courts have typically refused to hear any cases against individual critics. 
B) Registering domain names to prevent critical Web sites is a lengthy process. 
C) Companies have found that it is more effective to respond in kind with attacks against critics. 
D) Web sites using "I hate" or "sucks" in the title along with a company's name can be easily confused with the company's actual Web site. 
E) The criticism is usually interpreted as protected speech.

Question 15

The environment consists of factors that affect consumer purchasing power and spending patterns.

Accepted Answer

A) cultural 
B) political 
C) economic 
D) natural 
E) technological 
A) cultural 
B) political 
C) economic 
D) natural 
E) technological

Question 16

Workers,managers,and members of the board are all part of a company's public.

Accepted Answer

A) general 
B) local 
C) internal 
D) intermediary 
E) market 
A) general 
B) local 
C) internal 
D) intermediary 
E) market

Question 17

As baby boomers reach their peak earning and spending years,they become lucrative markets for financial services,travel,and entertainment.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements about income distribution in the United States is NOT true?

Accepted Answer

A) The top five percent of American earners receive a higher percentage of the nation's total income than do the bottom 40 percent of American earners. 
B) In recent decades,the poor have remained poor. 
C) In recent decades,the rich have gotten richer. 
D) In recent decades,the middle class has grown. 
E) The top 20 percent of American earners account for almost half of all American income. 
A) The top five percent of American earners receive a higher percentage of the nation's total income than do the bottom 40 percent of American earners. 
B) In recent decades,the poor have remained poor. 
C) In recent decades,the rich have gotten richer. 
D) In recent decades,the middle class has grown. 
E) The top 20 percent of American earners account for almost half of all American income.

Question 19

Explain the controversy surrounding cause- related marketing.

Accepted Answer

Companies using cause- related marketing

Question 20

Significant trends in the natural environment include shortages of raw materials,increased pollution,and decreased government intervention.

Accepted Answer

A) True 
 B)False

In considering the changing American family,which of the following are marketers likely to consider the LEAST important?

Which of the following geographical areas has NOT seen a recent population increase?

How might a marketer act in a socially responsible way toward the general public?

Of the following diversity segments in the American population,which is currently the largest?

Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies.Innovations sells its products to markets.

The three largest generational groups in America are the baby boomers,Generation X,and .

As a response to the Great Recession,most consumers have .

Your marketing department is currently researching the size,density,location,age,and occupations of your target market.Which environment is being researched?

The LOHAS market is most closely associated with which of the following cultural trends?

A regional supermarket chain runs print,radio,and television advertisements announcing that 1% of each of its sales is donated to local after- school programs for underprivileged youth.This is an example of marketing.

Today's technological environment changes more rapidly than core cultural beliefs do.

Rachel Patino works for a wholesale company called Distributors Unlimited.She is responsible for buying and selling goods at a profit to small retailers.What is her market?

Which of the following explains why few companies have been successful in shutting down critics who post complaints on the Web?

The environment consists of factors that affect consumer purchasing power and spending patterns.

Workers,managers,and members of the board are all part of a company's public.

As baby boomers reach their peak earning and spending years,they become lucrative markets for financial services,travel,and entertainment.

Which of the following statements about income distribution in the United States is NOT true?

Explain the controversy surrounding cause- related marketing.

Significant trends in the natural environment include shortages of raw materials,increased pollution,and decreased government intervention.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

In considering the changing American family,which of the following are marketers likely to consider the LEAST important?

Which of the following geographical areas has NOT seen a recent population increase?

How might a marketer act in a socially responsible way toward the general public?

Of the following diversity segments in the American population,which is currently the largest?

Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies.Innovations sells its products to markets.

The three largest generational groups in America are the baby boomers,Generation X,and .

As a response to the Great Recession,most consumers have .

Your marketing department is currently researching the size,density,location,age,and occupations of your target market.Which environment is being researched?

The LOHAS market is most closely associated with which of the following cultural trends?

A regional supermarket chain runs print,radio,and television advertisements announcing that 1% of each of its sales is donated to local after- school programs for underprivileged youth.This is an example of marketing.

Today's technological environment changes more rapidly than core cultural beliefs do.

Rachel Patino works for a wholesale company called Distributors Unlimited.She is responsible for buying and selling goods at a profit to small retailers.What is her market?

Which of the following explains why few companies have been successful in shutting down critics who post complaints on the Web?

The environment consists of factors that affect consumer purchasing power and spending patterns.

Workers,managers,and members of the board are all part of a company's public.

As baby boomers reach their peak earning and spending years,they become lucrative markets for financial services,travel,and entertainment.

Which of the following statements about income distribution in the United States is NOT true?

Explain the controversy surrounding cause- related marketing.

Significant trends in the natural environment include shortages of raw materials,increased pollution,and decreased government intervention.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters